QuoteA number of users — most of which seemed to be running 64-bit Windows 7 — began reporting memory-usage problems, via the Zune Forums, shortly after downloads of the client began.
QuoteTo woo that set, Microsoft has been pitching the Zune in TV spots, outdoor ads, print ads and online promos, mainly trying to get into the heads of those aged 18 to 28. But even with a decent size marketing budget, Microsoft knows it may need to buy more ads to try to get the Zune better known. The company's initial goal was to have its ads reach about one quarter of those in its target age range, and reach them at least three times. It has TV ads that have run in shows like Prison Break, Family Guy and Grey's Anatomy, and has inserted print ads in magazines such as Scratch, Paste, Spin, Vibe and Rolling Stone. There are also online ads on sites like AOL, Billboard and MTV, as well as on Microsoft's own MSN site.
QuoteApparently, Microsoft has been so focused on getting Zune out the door in time for the mad holiday rush that it hasn't gotten around to supporting the player under its next-generation operating system. Though seemingly implausible, the screenshot below tells the story (while raising some questions at the same time). "This operating system is currently not supported by Zune," reads an error message when trying to install Zune software on the latest versions of Microsoft's own Windows Vista operating system.
QuoteEven a feature as basic as the disk mode, though, adds complexity, Microsoft said. For example, users sometimes get confused between songs that can be played versus those that are transferred to a player only as a file in disk mode. By making the Zune software the only way to move items onto a Zune, Microsoft hopes to eliminate any confusion. And although Microsoft is starting with a small feature list, Erickson said the company will be able to make additions fairly quickly through software updates. First on that list is compatibility with Windows Vista.