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China Connect The European Conference on Marketing and Digital in China - PARIS March 28-29 2013
PARIS, February 21, 2013 /PRNewswire/ --
Nouveaux speakers: McKinsey&Company, Sopexa Group, a-PEER...
Sopexa Group, Sponsor de China Connect
China Connect (http://www.chinaconnect.fr) is the largest gathering of experts on
Chinese consumer trends, marketing, digital and mobile, in Europe.
2013 Theme : "Leverage Consumer Engagement Across Tiers"
"Reaching scale" (manage national distribution, from Top Tiers to Lower Tiers) is as
much a strategic stake as a challenge for brands, that impacts their whole mix
The objective of this 3RD edition is to better identify the diversity of consumers
on/off line expectations, behaviors and spending habits, and take the pulse of the best
levers, new challenges and opportunities, to seduce and sell to Chinese customers, from
brand-addicts to more conservative, functional-driven ones.
- Leverage China's consumers dynamics and brand advocacy
- Harness the power of mobile and social marketing
- Embrace online (social) shopping frenzy to reach the masses
- Capture Chinese love for storytelling: content your brand
Confirmed Speakers : http://www.chinaconnect.fr/2013-speakers
- Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
- Yueping Wang, Public Relations Manager SOPEXA (China)
- Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company
(Chine, France)
- Ken HONG, General Manager Marketing Strategy SINA WEIBO
- Lac TRAN, Digital Strategy Director WEB2ASIA (China)
- Jean Hsiao WENHEIM Co-Founder a - PEER Holding Group, and International Chief
Executive, Shanghai Synergy Culture (Shanghai Media and Entertainment Group)
- Dan XU, Vice-President MEILISHUO.COM "China's no1 Interest-Driven Fashion
Social Network"(China)
- Simon TAM, Head of Wine CHRISTIE'S (Hong Kong)
- Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
- Sirena LIU, Presidente FILMWORKS CHINA Entertainment Marketing - Leader
chinois sur le placement de produit cinema (and Tv, In-game, l'endorsement de
personnalites, etc.)
- Vincent DIGONNET, President APAC RAZORFISH-DIGITAS,
- Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS
GROUP
- Mykim CHKLI, COO ZENITHOPTIMEDIA (China),
- ANDREW CANTER, BRANDED CONTENT MARKETING ASSOCIATION (UK)
- Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)
- TWITTER: @ChinaconnectEU, @laure2carayon
- FACEBOOK: https://www.facebook.com/ChinaConnect
CHINA CONNECT gathers Luxury, Cosmetics, Fashion, as well as Consumer Goods,
Automotive, Media, Communication players...
Location : Elysees Biarritz, 22-24 rue Quentin Bauchart - 75008 Paris
http://www.elyseesbiarritz.com/elysees.htm
CHINA CONNECT
CONTACT: Laure de Carayon : +33 (0) 1 47 27 3264, laure@chinaconnect.fr
China Connect The European Conference on Marketing and Digital in China - PARIS March 28-29 2013
PARIS, February 21, 2013 /PRNewswire/ --
Nouveaux speakers: McKinsey&Company, Sopexa Group, a-PEER...
Sopexa Group, Sponsor de China Connect
China Connect (http://www.chinaconnect.fr) is the largest gathering of experts on
Chinese consumer trends, marketing, digital and mobile, in Europe.
2013 Theme : "Leverage Consumer Engagement Across Tiers"
"Reaching scale" (manage national distribution, from Top Tiers to Lower Tiers) is as
much a strategic stake as a challenge for brands, that impacts their whole mix
The objective of this 3RD edition is to better identify the diversity of consumers
on/off line expectations, behaviors and spending habits, and take the pulse of the best
levers, new challenges and opportunities, to seduce and sell to Chinese customers, from
brand-addicts to more conservative, functional-driven ones.
- Leverage China's consumers dynamics and brand advocacy
- Harness the power of mobile and social marketing
- Embrace online (social) shopping frenzy to reach the masses
- Capture Chinese love for storytelling: content your brand
Confirmed Speakers : http://www.chinaconnect.fr/2013-speakers
- Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
- Yueping Wang, Public Relations Manager SOPEXA (China)
- Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company
(Chine, France)
- Ken HONG, General Manager Marketing Strategy SINA WEIBO
- Lac TRAN, Digital Strategy Director WEB2ASIA (China)
- Jean Hsiao WENHEIM Co-Founder a - PEER Holding Group, and International Chief
Executive, Shanghai Synergy Culture (Shanghai Media and Entertainment Group)
- Dan XU, Vice-President MEILISHUO.COM "China's no1 Interest-Driven Fashion
Social Network"(China)
- Simon TAM, Head of Wine CHRISTIE'S (Hong Kong)
- Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
- Sirena LIU, Presidente FILMWORKS CHINA Entertainment Marketing - Leader
chinois sur le placement de produit cinema (and Tv, In-game, l'endorsement de
personnalites, etc.)
- Vincent DIGONNET, President APAC RAZORFISH-DIGITAS,
- Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS
GROUP
- Mykim CHKLI, COO ZENITHOPTIMEDIA (China),
- ANDREW CANTER, BRANDED CONTENT MARKETING ASSOCIATION (UK)
- Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)
- TWITTER: @ChinaconnectEU, @laure2carayon
- FACEBOOK: https://www.facebook.com/ChinaConnect
CHINA CONNECT gathers Luxury, Cosmetics, Fashion, as well as Consumer Goods,
Automotive, Media, Communication players...
Location : Elysees Biarritz, 22-24 rue Quentin Bauchart - 75008 Paris
http://www.elyseesbiarritz.com/elysees.htm
CHINA CONNECT
CONTACT: Laure de Carayon : +33 (0) 1 47 27 3264, laure@chinaconnect.fr