China Connect The European Conference on Marketing and Digital in China - PARIS March 28-29 2013

China Connect The European Conference on Marketing and Digital in China - PARIS March 28-29 2013

PARIS, February 21, 2013 /PRNewswire/ --

    Nouveaux speakers: McKinsey&Company, Sopexa Group, a-PEER...

    Sopexa Group, Sponsor de China Connect

    China Connect (http://www.chinaconnect.fr) is the largest gathering of experts on
Chinese consumer trends, marketing, digital and mobile, in Europe.

                   2013 Theme : "Leverage Consumer Engagement Across Tiers"

    "Reaching scale" (manage national distribution, from Top Tiers to Lower Tiers) is as
much a strategic stake as a challenge for brands, that impacts their whole mix

    The objective of this 3RD edition is to better identify the diversity of consumers
on/off line expectations, behaviors and spending habits, and take the pulse of the best
levers, new challenges and opportunities, to seduce and sell to Chinese customers, from
brand-addicts to more conservative, functional-driven ones.

       
        - Leverage China's consumers dynamics and brand advocacy
        - Harness the power of mobile and social marketing
        - Embrace online (social) shopping frenzy to reach the masses
        - Capture Chinese love for storytelling: content your brand

    Confirmed Speakers : http://www.chinaconnect.fr/2013-speakers

       
        - Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
        - Yueping Wang, Public Relations Manager SOPEXA (China)
        - Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company
          (Chine, France)
        - Ken HONG, General Manager Marketing Strategy SINA WEIBO
        - Lac TRAN, Digital Strategy Director WEB2ASIA (China)
        - Jean Hsiao WENHEIM Co-Founder a - PEER Holding Group, and International Chief
          Executive, Shanghai Synergy Culture (Shanghai Media and Entertainment Group)
        - Dan XU, Vice-President MEILISHUO.COM "China's no1 Interest-Driven Fashion
          Social Network"(China)
        - Simon TAM, Head of Wine CHRISTIE'S (Hong Kong)
        - Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
        - Sirena LIU, Presidente FILMWORKS CHINA Entertainment Marketing - Leader
          chinois sur le placement de produit cinema (and Tv, In-game, l'endorsement de
          personnalites, etc.)
        - Vincent DIGONNET, President APAC RAZORFISH-DIGITAS,
        - Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS
          GROUP
        - Mykim CHKLI, COO ZENITHOPTIMEDIA (China),
        - ANDREW CANTER, BRANDED CONTENT MARKETING ASSOCIATION (UK)
        - Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)

       
        - TWITTER: @ChinaconnectEU, @laure2carayon
        - FACEBOOK: https://www.facebook.com/ChinaConnect

    CHINA CONNECT gathers Luxury, Cosmetics, Fashion, as well as Consumer Goods,
Automotive, Media, Communication players...

    Location : Elysees Biarritz, 22-24 rue Quentin Bauchart - 75008 Paris

    http://www.elyseesbiarritz.com/elysees.htm

CHINA CONNECT

CONTACT: Laure de Carayon : +33 (0) 1 47 27 3264, laure@chinaconnect.fr