QuoteNvidia said Sunday night that the GeForce GTX 280 is now available for $499 and the GTX 260 for $299. The high-end GTX 280 was originally $649, while the 260 was priced previously at $399. Both products were rolled out less than a month ago. Nvidia's graphics boards are now more in line with ATI's newest offerings. At $299, the GTX 260 price now matches that of ATI's comparable HD 4870.