I haven't looked at a TV Guide in ages. When I'm in the mood to watch TV, I just browse through the digital cable guide until I find something that looks good. I subscribe to Entertainment Weekly and keep an eye on the weekly specials in case there's something I don't want to miss, but mostly I just trust my luck browsing.
I don't remember when was the last time I saw a TV guide! Here in Germany they have "teletext" and you can see the lineup for every channel there. It is available to everybody, you don't need cable to see it, so not real need for TV guide.
I didn't even know they still made TV guide!! We have our digital cable, and *poof* we just pull up the menu. Plus, we can search for a certain show by title or genre. Sometimes, I am in the mood for a comedy... and viola! I have a list of all comedies showing at that moment!
I love my cable DVR......