thta's absolutely true. hence I can't never ever buy those high end cpu. heck even current cpu is expensive, amd64 has been hovering around 200 for a long time. It's nice to see that amd reduce the price to around 100ish on some of lower clockspeed. now if and only if amd can reduce their dual core. I think once intel brings out conroe's dual core, amd will reduce the price.