QuoteIn essence, Google hopes to do to the mobile market what it has helped do for the traditional Internet, which is bring people closer to content on the Web in a easy and organized way. At the most basic level this means making Web surfing on a cell phone look and feel a lot like it does on a PC at home. But despite its lofty ambitions, Android faces many obstacles. For one, mobile operators must be willing to allow the new, open devices on their networks. Android also must compete with a long list of mobile operating systems already entrenched in the market.