InfoComm 2010 Partners with Sonic Foundry to Present InfoComm On-Demand

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June 9, 2010
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InfoComm 2010 Partners with Sonic Foundry to Present InfoComm On-Demand

For the first time, leading sessions are packaged and streamed via Mediasite

LAS VEGAS, June 9 -- InfoComm Booth #N627 -- Sonic Foundry, Inc. (NASDAQ:SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced that as part of the established and growing partnership with InfoComm International, the company's Mediasite platform will be used to stream multimedia presentations at InfoComm 2010, taking place this week in Las Vegas, Nevada.

InfoComm is the largest and most comprehensive pro-AV event in the world, with more than 32,000 AV professionals and more than 900 exhibitors attending. The industry convenes at InfoComm each year to conduct business, share ideas, and showcase new products and the latest applications.

For the first time, attendees will have the opportunity to view the 10 highest rated seminars after the show. Sonic Foundry's Mediasite will be used to record the sessions, which will then be packaged and offered to attendees for on-demand viewing. This will help attendees earn Renewal Units and provide access for those who don't have time during the show to attend educational sessions.

"InfoComm 2010 is the premiere opportunity for AV experts to discover, share and develop the technologies that make the digital communications enterprise thrive," said Randal A. Lemke, Ph.D., executive director and CEO, InfoComm International. "As an escalating rich media technology, Mediasite provides a valuable platform to facilitate the knowledge expansion cultivated at InfoComm."

  Sonic Foundry will also present two CTS Renewal Unit courses during
   InfoComm 2010.
  Sonic Foundry - Setting Up, Configuring and Using the Mediasite
   Recorder
  -- June 9, 2010 10:30 AM - 12:00 PM
  Sonic Foundry - Integrating Mediasite
  June 11, 2010 10:30 AM - 12:00 PM
  --

The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About InfoComm International

InfoComm, the international trade association for the professional AV industry, is the leading resource for AV conferences, exhibitions, education, certification, news and market research. InfoComm's website is http://www.infocomm.org.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ:SOFO)(NASDAQ:www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for 1,800 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

Source: Sonic Foundry, Inc.
   

CONTACT:  Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592,
tammyk@sonicfoundry.com

Web Site:  http://www.sonicfoundry.com/
http://www.infocomm.org/

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