Spiral Solutions France Launches Boutique B2B eGaming Solution for the Emerging French Market

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June 1, 2010
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Spiral Solutions France Launches Boutique B2B eGaming Solution for the Emerging French Market

PARIS, June 1, 2010--

    - France's Newest B2B Provider is a Joint Venture Between Spiral
Solutions and Santa Maria Group

    Spiral Solutions Ltd. (http://www.spiralsolutions.com), world leader in
interactive gaming and parent company to mobile gaming solutions provider
Spin3 (http://www.spin3.com), and Santa Maria Group , the exclusive
distributor of Bally games and systems to the French casino industry, have
joined forces to launch Spiral Solutions France. The new joint venture, which
will be run from a dedicated office in Paris, offers a uniquely personal,
professional and boutique B2B service to France's emerging eGaming market,
based on the market's leading poker network.

    Led by Christophe Santa Maria, General Manager of the Santa Maria Group
(http://www.groupesantamaria.com), Spiral Solutions France is focused on the
provision of tailored interactive gaming solutions. Spiral Solutions France,
which has already signed its first client to be announced shortly, offers a
wide portfolio of services based on the industry and market experience of its
founders that can be shaped to enable any enterprise to launch its own
branded online poker room. The available services cover every aspect of
managing an eGaming solution; from business and regulatory analysis and
consultation, a comprehensive business management system and marketing and
customer retention services, to complete training programmes and a dedicated
French-language customer service centre for the emerging French market.

    Spiral Solutions France's clients will benefit from France's leading
online poker platform following a strategic alliance between Spiral Solutions
France and Microgaming (http://microgaming.com). The French poker network was
formed in May 2010 in a joint venture between Microgaming and 888 Holdings
plc, and combines world-class games and software with the highest levels of
player liquidity on a single platform.

    "Brands need an experienced provider of professional B2B services and
consultancy in order to capitalise on France's new gaming space," said
Christophe Santa Maria, President of Spiral Solutions France. "Many
prospective entrants don't have experience of operating an eGaming business.
We have the technology, experience, personal services and the regulatory
insight to meet the needs of our clients and the French market."

    Christophe Santa Maria continues, "We are boutique in terms of our size
and outlook. We are private and professional, and our services are tailored
to each client and delivered by a dedicated team of seasoned experts. This
approach sets Spiral Solutions France apart from the competition as France's
leading B2B provider of eGaming services. The market reaction has been
incredibly positive. We have already signed our first client - a group of
major land-based casinos in France - which is a fantastic first step for us
and we aim to announce more deals in the coming months."

    Matti Zinder, Head of Spiral Solutions said, "A new market requires a
fresh approach. Spiral Solutions France combines the technology and 11 years
of experience of Spiral Solutions with the Santa Maria Group's expertise and
market insight. With a combined track record of success, we have all the
elements to create the most unique and attractive B2B offering for the French
eGaming market."

    Roger Raatgever, CEO, Microgaming said, "We have experienced great
success with Spiral Solutions in markets all over the world. We are
delighted, in conjunction with 888, to be able to provide them with the
technical solution for the French market. We are in a fantastic position to
support anyone looking to launch and operate a successful online poker room
in France with our market leading poker platform and the value added services
provided by Spiral Solutions France. With the new regulations in place,
France offers a fantastic environment to do what we do best; delivering the
best platform of online games to our eGaming clients under the requirements
of the Authority for the Regulation of online Gaming (ARJEL)."

    As part of its bespoke and personal service, Spiral Solutions France will
also provide advertising and marketing solutions to support the launch and
operation of its clients' online poker rooms through its links with the Santa
Maria Group, which specialises in media buying for the emerging French
eGaming sector.

   
    Spiral Solutions Ltd. (http://www.spiralsolutions.com)
    Bally France (http://www.ballyfrance.fr)
    Microgaming (http://www.microgaming.com)
    Spin3 (http://www.spin3.com)

    Spiral Solutions France
    Press Contacts:

    Nelson Bostock Communications
    Isabel Napier or Tim Lines
    T: +44-20-7229-4400
    isabel.napier@nelsonbostock.com

Source: Spiral Solutions Ltd

Spiral Solutions France Press Contacts: Nelson Bostock Communications, Isabel Napier or Tim Lines, T: +44-20-7229-4400, isabel.napier@nelsonbostock.com

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