Majesco Entertainment Announces 'Babysitting Mama' For Wii(TM)

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May 24, 2010
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Majesco Entertainment Announces 'Babysitting Mama' For Wii(TM)

Upcoming Mama Brand Extension Introduces Exciting New Play Mechanic

EDISON, N.J., May 24 -- When lovable Mama isn't cooking, gardening or crafting, she's tending to the needs of adorable baby tots.  Majesco Entertainment Company (NASDAQ:COOL), an innovative provider of video games for the mass market, has just announced Babysitting Mama exclusively for Wii(TM).  Developed by Cooking Mama Limited, this innovative simulation game will be delivered with an adorable plush baby doll that the babysitter tucks the Wii Remote(TM) into in order to interact with the doll and game at the same time.

"The Mama franchise continues to evolve in exciting new ways that offer unique play experiences," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "With the plush baby as the controller, Babysitting Mama redefines traditional play patterns and combines game and doll in one outstanding collectible package."

Mama makes her babysitting debut in an inventive game that lets players use the Wii Remote(TM) in a whole new way! By tucking the Wii Remote(TM) into the back of the plush baby included with the game, girls can play the game as they play with the doll. Players can enjoy more than 40 activities using the doll and Nunchuk(TM) controller: rock the baby to sleep; bounce the baby; feed, bathe, change and play with the baby, plus much more. Babysitting Mama features six unique babies, each with his or her own personality and needs, along with a range of indoor and outdoor environments that Mama and baby can play in. The game even supports two-player mode, because when it comes to newborns, Mama could use some help!

Babysitting Mama for Wii(TM) is expected to release this holiday.  For additional information about Majesco's exciting line of products, please visit http://www.majescoentertainment.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii(TM), Nintendo DS(TM) and other leading systems.  Product highlights include Cooking Mama(TM), TETRISĀ® Party Deluxe, Alvin and the Chipmunks: The Squeakquel and Jillian Michaels' Fitness Ultimatum.  The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at http://www.majescoentertainment.com.  @Majesco is on twitter or at http://www.twitter.com/majesco.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology.  The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors.  These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity.  The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

Source: Majesco Entertainment Company
   

CONTACT:  Karina Tang, Rogers & Cowan, +1-212-445-8419,
ktang@rogersandcowan.com

Web Site:  http://www.majescoentertainment.com/

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