SIFY Launches On-Demand Cloud Services Using HP Converged Infrastructure

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May 20, 2010
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SIFY Launches On-Demand Cloud Services Using HP Converged Infrastructure

Collaborate to Power India's First Full-Fledged Public Cloud Based Service

MUMBAI, India, May 20, 2010--     HP and Sify Technologies Limited, a leading Data Center player (NASDAQ,
Global Markets: SIFY) today jointly announced an agreement to power SIFY's
On-Demand cloud services using HP's Converged Infrastructure
(http://h18000.www1.hp.com/products/solutions/converged/main.html). This will
allow Sify to provide demand based computing services on a pay per use or
flexible contract model. Customers using the new service will be able to
accelerate time to market and reduce cost by leveraging IT services on the
fly, without making substantial capital investments in technology.


    Established in 1998, Sify is India's first Private Internet Service
Provider (ISP). In 2000, Sify built India's first Tier III Internet Data
Center at Vashi, Navi Mumbai. The company today provides data center hosting
services, corporate connectivity services, managed network, voice services,
applications and system integration services. Continuing the journey to
simplify computing access for businesses and organizations, Sify wanted to
expand its offering with new cloud based services. To build and secure an
agile cloud infrastructure, it required a robust, integrated, flexible but
simplified platform that would significantly minimize the time to provision
new users or application infrastructure. In addition, the model demanded
instant capacity augmentation and scalability of computing resources.


    Using HP's Converged Infrastructure, Sify is now launching new cloud
services including Infrastructure-as-a-Service (IaaS), Platform-as-a-Service
(PaaS) and Software-as-a-Service (SaaS) for select applications under its
On-Demand Hosting Platform. To enable this, the Blade System Matrix
(http://h18000.www1.hp.com/products/solutions/converged/main.html) a product
of HP's converged infrastructure, pools together Sify's IT resource into a
highly automated and virtualized resource pool. Specific application
templates have been developed to automatically provision resources for every
new business requirement. Businesses users will be able to request IT
services on the fly by using a self service portal powered by the HP Insight
Orchestration
(http://h18000.www1.hp.com/products/solutions/insightdynamics/provision.html)
tool, within the Blade System Matrix.


    Raju Vegesna, Chairman and Managing Director, Sify Technologies Limited,
said "We are excited and energized by the launch of On-Demand platform, as it
extends our commitment to our customers of "keeping them ahead" by bringing
innovative, business centric, services oriented approach to their
connectivity, hosting, and communications needs. We will continue to invest
and innovate in building "Information Communication Technology-
ICT"-as-a-service model, which will enable our customers in India and beyond,
to leverage technology on the TAP."


    "A number of industries are experiencing spiraling growth in data services.
They are now looking for new ways to source technology and avoid upfront
costs. Sify's new cloud service will enable our customers to source
IT-as-a-Service without compromising on performance, security and control,"
said P J Nath, Executive President, Enterprise Business, Sify. "HP's
technology delivers a highly resilient and elastic computing infrastructure
that will enable Sify to deploy computing resources in the scale and
durations dictated by our customers".


    He added, "The launch of our On-Demand Hosting Services is a momentous
beginning as it integrates Sify's expertise in data center, network,
security, enterprise applications and professional support services and gives
unique advantage to our enterprise customers to leverage fully integrated
Cloud infrastructures under single window solution"


    "Customers are looking at cloud technologies to minimize cost, improve
efficiency and be adaptive to market changes," said Som Satsangi, Director,
Enterprise Server, Storage and Networking, HP India. "Using converged
Infrastructure, Sify is able to deliver a highly scalable and expandable
cloud platform that significantly reduces the time and cost of deploying new
IT services. Sify's customers will be able to scale up or down resources by
leveraging the full potential of virtualization, cloud and intelligent
management in the converged infrastructure."


    As part of the agreement HP and Sify will also leverage their network to
promote these services in the SMB segment. Sify will also leverage HP's
network of ISV partners to offer applications on the cloud model.


    About Sify Technologies


    Sify is among the largest Managed Enterprise and Consumer Internet Services
companies in India, offering end-to-end solutions with a comprehensive range
of products delivered over a common telecom data network infrastructure
reaching more than 600 cities and towns in India.


    A significant part of the company's revenue is derived from Corporate
Services, which include corporate connectivity, network and communications
solutions, security, network management services, enterprise applications and
hosting. Sify is recognized as an ISO 9001:2008 certified service provider
for network operations, data center operations and customer support, and for
provisioning of VPNs, Internet bandwidth, VoIP solutions and integrated
security solutions, and ISO / IEC 20000 - 1:2005 certified for Internet Data
Center operations. Sify has licenses to operate NLD (National Long Distance)
and ILD (International Long Distance) services and offers VoIP back haul to
long distance subscriber telephony services. The company is India's first
enterprise managed services provider to launch a Security Operations Center
(SOC) to deliver managed security services. A host of blue chip customers use
Sify's corporate service offerings.


    Sify also caters to global markets in the specialized domains of
eLearning Services and Remote Infrastructure Management Services.
The eLearning Services business designs, develops, and delivers
state-of-the-art digital learning solutions catering to for-profit,
non-profit organizations, and governmental organizations in the fields of
hi-tech, engineering, environment, healthcare, education, and finance. The
Remote Infrastructure Management Services provides dependable and economical
solutions around managed services, hosting, and monitoring.


    Consumer services include broadband home access and the ePort cyber cafe
chain cross more than 200 cities and towns in India. Sify.com, the popular
consumer portal, has channels on news, entertainment, finance, sports, games
and shopping. Samachar.com is the popular portal aimed at non-resident
Indians around the globe. The site's content is available in 8 Indian
languages, which include Hindi, Malayalam, Telugu, Kannada and Tamil, Punjabi
and Gujarati in addition to English.


    For more information about Sify, visit http://www.sifycorp.com


    About HP


    HP creates new possibilities for technology to have a meaningful impact
on people, businesses, governments and society. The world's largest
technology company, HP brings together a portfolio that spans printing,
personal computing, software, services and IT infrastructure to solve
customer problems. More information about HP (NYSE: HPQ) is available at
http://www.hp.com.


    This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize or
such assumptions prove incorrect, the results of HP and its consolidated
subsidiaries could differ materially from those expressed or implied by such
forward-looking statements and assumptions. All statements other than
statements of historical fact are statements that could be deemed
forward-looking statements, including but not limited to statements of the
plans, strategies and objectives of management for future operations; any
statements concerning expected development, performance or market share
relating to products and services; any statements regarding anticipated
operational and financial results; any statements of expectation or belief;
and any statements of assumptions underlying any of the foregoing. Risks,
uncertainties and assumptions include macroeconomic and geopolitical trends
and events; the execution and performance of contracts by HP and its
customers, suppliers and partners; the achievement of expected operational
and financial results; and other risks that are described in HP's Quarterly
Report on Form 10-Q for the fiscal quarter ended January 31, 2010 and HP's
other filings with the Securities and Exchange Commission, including but not
limited to HP's Annual Report on Form 10-K for the fiscal year ended October
31, 2009. HP assumes no obligation and does not intend to update these
forward-looking statements.


    (c) 2010 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties for
HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed
as constituting an additional warranty. HP shall not be liable for technical
or editorial errors or omissions contained herein.


    Forward Looking Statements


    This press release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. The forward-looking
statements contained herein are subject to risks and uncertainties that
could cause actual results to differ materially from those reflected in the
forward-looking statements. Sify undertakes no duty to update any
forward-looking statements.


    For a discussion of the risks associated with Sify's business, please see
the discussion under the caption "Risk Factors" in the company's report on
Form 6-K for the quarter ended September 30, 2009, which has been filed with
the United States Securities and Exchange Commission and is available by
accessing the database maintained by the SEC at http://www.sec.gov.

   
    Editorial Contacts
    Aravind Vasudevan, HP
    +91-9900157827
    aravind.vasudevan@hp.com

    Praveen Krishna
    Sify Technologies Ltd
    +91-(0)44-22540770
    praveen.krishna@sifycorp.com

    Jayshri Goswami
    Genesis Burson-Marsteller
    +91-9986362433
    jayshri.goswami@bm.com

    Grayling Investor Relations
    Ms. Truc Nguyen (ext. 418) or
    Mr. Christopher Chu (ext. 426)
    +1-646-284-9400
    truc.nguyen@us.grayling.com or
    christopher.chu@us.grayling.com

Source: SIFY Technologies Limited & HP

Editorial Contacts, Aravind Vasudevan, HP, +91-9900157827, aravind.vasudevan@hp.com;    Praveen Krishna, Sify Technologies Ltd, +91-(0)44-22540770, praveen.krishna@sifycorp.com;
Jayshri Goswami, Genesis Burson-Marsteller, +91-9986362433, jayshri.goswami@bm.com;
Grayling Investor Relations, Ms. Truc Nguyen (ext. 418) or Mr. Christopher Chu (ext. 426),
+1-646-284-9400, truc.nguyen@us.grayling.com or christopher.chu@us.grayling.com

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