March of Dimes(R) New York Division Pilots Online Auction Fundraiser

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May 3, 2010
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March of Dimes(R) New York Division Pilots Online Auction Fundraiser

Benefit for Babies Charity Auction Site Launches

NEW YORK, May 3 --
              Launch of Benefit for Babies - March of Dimes New York
  WHAT:       Division Online Auction

              In collaboration with Live Gamer, March of Dimes New York
              Division launched  a Charity Auction site on May 3 to help
              raise funds to support the important work March of Dimes
              does to help give all babies a healthy start in life. Funds
              will go to support programs of research, advocacy,
              community service and education. The online auction runs
              for two consecutive weeks.

              The project was conceived by the Division's Volunteer
              Communications Committee and is a collaborative effort;
              supported by media partners, corporate sponsors, board
              members, and volunteers. WCBS Newsradio 880, New York Post,
              Theatermania.com, WCBS FM 101.1, fresh 102.7, WFAN, 1010
              WINS, CBS 2, and Marquee Concerts are supporting the event
              with on-air and online promotion for the two-week run of
              the auction.

              Featured items include "meet and greets" with Venus
              Williams, Joe Girardi, and Vanessa Williams; tickets to
              American Idol 2010 Concert Tour; a signed  Eli Manning
              football jersey;  tickets to Broadway  hit show MEMPHIS;
              CBS Broadcast Studio Tour; and many more. For more
              information visit http://www.benefitforbabies.org.

  WHEN:      Launch date: Monday, May 3, 2010

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit http://www.marchofdimes.com/ny or http://www.nacersano.org.

Live Gamer provides a total commerce solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer provides an advanced offering that goes beyond billing to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer's technology has been adopted by leading publishers in gaming, social and entertainment including CCR, Acclaim, Funcom, NHN USA, Quepasa, Hangout Industries and Sony Online Entertainment, supporting over 80 million users in 23 countries. http://www.livegamer.com.

  Contact:
  March of Dimes                Live Gamer
  Ruby Wint  212.353.8365       Seana Cavanaugh
  rwint@marchofdimes.comc-scavanagh@livegamer.com

Source: The March of Dimes
   

CONTACT:  March of Dimes, Ruby Wint, +1-212-353-8365,
rwint@marchofdimes.com; or Live Gamer, Seana Cavanaugh,
c-scavanagh@livegamer.com

Web Site:  http://www.benefitforbabies.org/

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