Publisher Celebrates Brand Launch by Offering Two

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April 26, 2010
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Publisher Celebrates Brand Launch by Offering Two Free eBooks

BIRMINGHAM, England, April 26, 2010--     Packt Publishing (http://www.PacktPub.com), a fast-growing publisher
specializing in focussed IT books for developers and professionals, has
announced the release of two free eBooks in celebration of the launch of two
new brands, Packt Open Source and Packt Enterprise.

    Packt has released Microsoft Office Live Small Business: Beginners'
Guide, and Qmail Quickstarter: Install, Set Up and Run your own Email Server
as free PDFs for all those who log-in to their website,
http://www.PacktPub.com.

    "As a publisher in the IT market, Packt is unique in being able to
specialize tightly on niche technologies - certainly technologies other
publishers would consider niche", said Packt Open Source publisher, Douglas
Paterson. "Yet the market as a whole is growing. Research has shown
<http://www.bull.com/p/register.php?id2> that 45% of businesses now use
open source technology for mission-critical applications. There are so many
new projects being released, and so many more projects moving to new levels
of maturity and popularity, that our ability to specialize is being tested."

    "The sheer number of technologies, all the time becoming more
sophisticated and interconnected, means that specialization is the key to
developing the IT books people really need," adds James Lumsden, publisher
for Packt Enterprise. "Within the Enterprise brand, our editors and
development teams are now able to focus their efforts and dig deeply into
enterprise specific technologies, to develop the best and most relevant books
possible. The same principle holds true for the Open Source brand."

    Packt Enterprise books will be published on technologies developed by
vendors for Enterprise customers, and offer distilled knowledge to a wide
variety of IT professionals, from administrators to developers, architects to
end users.

    Meanwhile, Packt Open Source books will focus on technologies built
around open source licences. "This will enable us to build stronger
relationships with open source projects, and broaden our contribution to the
open source world through our Open Source Royalty Scheme," concluded
Paterson.

    For more information on the free eBooks, go to
http://www.packtpub.com/news/brand-launch-free-ebooks.

    About Packt Publishing

    Packt Publishing (http://www.PacktPub.com) is a modern, unique publishing
company with a focus on producing cutting-edge books for communities of
developers, administrators, and newbies alike.

    Packt's books and publications share the experiences of your fellow IT
professionals in adapting and customizing today's systems, applications, and
frameworks. Our solutions-based books give you the knowledge and power to
customize the software and technologies you're using to get the job done.
Packt books are more specific and less general than the IT books you have
seen in the past. Our unique business model allows us to bring you more
focused information, giving you more of what you need to know, and less of
what you don't. For more information, please visit us online.

   
    Contacts

    Packt Publishing
    Mark Nichols
    +44(0)121-683-1170
    contact@PacktPub.com

Source: Packt Publishing Ltd

Contacts: Packt Publishing, Mark Nichols, +44(0)121-683-1170, contact@PacktPub.com

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