ViVOtech and Taggo Partner to Enable Retailers a Simple Way to Offer Mobile Convenience to Customers and One-Step Enrollment to Loyalty Membership Programs

April 20, 2010

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ViVOtech and Taggo Partner to Enable Retailers a Simple Way to Offer Mobile Convenience to Customers and One-Step Enrollment to Loyalty Membership Programs

ViVOtech products to Support Taggo Membership Card Aggregator and Storefront Service

SINGAPORE, April 20 -- ViVOtech, the leader in Near Field Communication (NFC) mobile payments, loyalty and marketing applications and contactless readers, announced today that its loyalty, coupon, and prepaid software platform, and its ViVOpay 8000 series consumer payment devices will support Taggo's membership card aggregator and storefront service.

Customers can add many different types of card programs to their Taggo account, for memberships, loyalty, prepaid top-ups, gyms, golf, condo access, etc. Customers join programs through Taggo's SMS and web storefront, using a patent-pending one-step enrollment process that eliminates the need for membership forms. Taggo is marketed to retailers and other organizations through Value Added Resellers (VARs) that are leading providers of loyalty, membership, gift and prepaid card products and services. Thanks to the partnership announced today, Taggo VARs can now use ViVOtech products to create new mobile marketing services for retailers.

A new generation of consumer facing payment acceptance devices, ViVOpay 8000 series, are equipped with a powerful ARM processor, Linux operating system, integrated contactless NFC and mag-stripe readers, secured PCI 2.1 pin pads, and high-capacity memory. While providing a full control to consumers in making payments, ViVOpay 8000 products also feature built-in intelligent mLoyalty client software, enabling merchants to offer exciting new mobile marketing and loyalty programs to customers that have a Taggo account and a Taggo contactless sticker on their phone or in their wallet. The ViVOpay 8800 features a wide capacitive touch screen, high contrast 24-bit color screen showing up to 16 million colors in HD format with signature capture. The ViVOpay 8600 features a monochrome display providing a cost effective touch screen with optional signature capture. The ViVOpay 8100 with 2-line display is designed to be the most cost effective contactless/NFC pin pad device for wide variety of merchants.  All three of these products accept payments and loyalty information from mag-stripe and contactless cards, RF tags or stickers, as well as NFC-enabled mobile phones.

ViVOplatform provides the software server solutions to support gift, prepaid, loyalty, coupon and promotion applications on an integrated platform that can be hosted in-store or as a service for multi-merchant configurations with customized programs for each merchant. Contactless gift, credit, and loyalty card programs, when combined with promotional programs, engage customers to spend more per visit and to be more loyal to the merchant. ViVOplatform can also be used in conjunction with existing loyalty and gift systems that service providers already provide to merchants, requiring minimal change to complement and strengthen existing loyalty, gift, and promotion capabilities.

ViVOtech's consumer payment devices and loyalty and prepaid software platform, combined with Taggo's one-step enrollment and membership storefront service, create a complete solution for companies that want to quickly and easily offer mobile marketing services to retailers and other organizations.

"The mobile revolution is gaining momentum and retailers need to be equipped with solutions that will allow them to deliver personalized and real time services to their customers," said Mohammad Khan, ViVOtech's president and founder. "Taggo and ViVOtech together help remove the barriers to entry for retailers to adopt mobile loyalty, marketing, and payment programs."

"Retailers need a wide selection of loyalty, prepaid and mobile marketing solutions to choose from," says Aneace Haddad, founder and CEO of Taggo. "Our partnership with ViVOtech makes it easier for CRM, POS, loyalty and prepaid solution providers to quickly add contactless enabled mobile services to their offering."

About ViVOtech

ViVOtech ( is the leading end-to-end enabler of next-generation mobile payments, loyalty and marketing solutions. ViVOtech provides mobile payment solutions, mobile marketing and loyalty applications software for existing as well as Near Field Communication (NFC) enabled mobile handsets, Over-The-Air (OTA) provisioning infrastructure software, NFC smart posters and contactless terminals. ViVOtech's products are used by most prominent retailers all over the globe; the company has shipped over 660,000 contactless and NFC payment terminals to more than 35 countries. In 2009, ViVOtech received the prestigious Frost and Sullivan North American Smart Cards Product Line Strategy of the Year Award. In 2010, ViVOtech won 2010 Mobility Award for its NFC mobile ViVOwallet software. ViVOtech's investors include Citi, First Data Corporation, Motorola Ventures, NCR and Nokia Growth Partners.

About Taggo

Taggo ( provides a convenient and affordable way to use a mobile phone to replace plastic membership, loyalty and prepaid cards. Customers no longer need to carry as many cards in their wallets, and can join new programs and services with a simple text message, without the hassle of filling out forms. Retailers and other organizations can sign new customers easier, at lower cost, and can achieve higher usage than with plastic cards that tend to be left at home. Taggo's patent-pending technology works with all mobile phones and carriers. Leading providers of membership, loyalty, gift and prepaid cards market Taggo as a feature of their products and services.

Source: ViVOtech

CONTACT:  Kristin Miller of SS|PR, +1 719 634 8292,, for
ViVOtech; or Sally Xiao of Taggo,

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