McGraw-Hill Professional Launches Essentials Custom e-Books for Business Professionals
Poster: SySAdmin
Posted on April 20, 2010 at 9:07:01 AM
McGraw-Hill Professional Launches Essentials Custom e-Books for Business Professionals
NEW YORK, April 20 -- McGraw-Hill Professional today announced the introduction of Essentials(TM), a line of custom e-Books covering vital business topics written by acclaimed experts. Selected Essentials are now available exclusively in the Amazon Kindle Store (http://www.amazon.com/kindlestore) and the Barnes&Noble.com eBookstore (http://www.bn.com/ebooks).
Designed specifically for time-pressed business professionals, each Essentials is 50 to 100 pages in length and provides readers with concise and timely information on building and enhancing critical business skills in areas including leadership, communication, presentation skills, customer service, management, and more. The e-Books are from leading McGraw-Hill authors, on the subjects readers seek most from them.
The first Essentials exclusive to Amazon are a trio from best-selling author Leil Lowndes: Appear Confident and Charismatic, Look Like a VIP, How To Win Anyone Over, as well as The Anywhere Customer by Emily Nagle Green, CEO of The Yankee Group.
The first Essentials exclusive to BN.COM are Global Business Etiquette: The BRIC Countries by Terri Morrison, The Little e-Book of Presentation Tips by Granville Toogood, and Obama Presence by Shelly Leanne. New Essentials titles will be released throughout the year to both retailers.
"We hear from Kindle readers that the portability of Kindle makes it ideal for travel or commuting," said Melissa Kirmayer, Director, Kindle Content. "Essentials is a great way for our business readers to get relevant information on-the-go, all ready to download in under 60 seconds and available to be read on a wide range of devices using the free Kindle Reading Apps."
"We are always looking for new and innovative digital content to add to the Barnes & Noble eBookstore and are excited to partner with McGraw-Hill on Essentials," said Liz Scheier, editorial director of digital content for BN.com. "Essentials is great for the on-the-go business professional who is looking for concise, informative information anytime, anywhere in the format they choose. Our customers can now access this exclusive content on nook(TM), the Barnes & Noble eBook reader, as well other devices including the iPhone(TM), iPad®, iPod Touch®, BlackBerry®, PC and Mac® using the free Barnes & Noble eReader software."
Essentials is the latest addition to McGraw-Hill's extensive digital offerings, which include traditional e-Books, Select(TM) e-Chapters, online learning platforms, mobile apps, and more. "We are always exploring new ways to make our valuable content relevant and accessible to our customers around the world," says Philip Ruppel, president of McGraw-Hill Professional. "The Essentials collection is another way for us to solve customer need by delivering information they need, when, where, and in whatever format they need it."
About McGraw-Hill Professional
McGraw-Hill Professional is a leading global provider of print and electronic content and services for the medical, technical, and business communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on medical and health, engineering, business, and scientific topics. For more information, visit http://www.mhprofessional.com/.
McGraw-Hill Professional is a unit of McGraw-Hill Education. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE:MHP), is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com/.
Source: McGraw-Hill Professional
CONTACT: Lydia Rinaldi of McGraw-Hill Professional, +1-212-904-5393,
lydia_rinaldi@mcgraw-hill.com
Web Site: http://www.mheducation.com/
http://www.mhprofessional.com/
NEW YORK, April 20 -- McGraw-Hill Professional today announced the introduction of Essentials(TM), a line of custom e-Books covering vital business topics written by acclaimed experts. Selected Essentials are now available exclusively in the Amazon Kindle Store (http://www.amazon.com/kindlestore) and the Barnes&Noble.com eBookstore (http://www.bn.com/ebooks).
Designed specifically for time-pressed business professionals, each Essentials is 50 to 100 pages in length and provides readers with concise and timely information on building and enhancing critical business skills in areas including leadership, communication, presentation skills, customer service, management, and more. The e-Books are from leading McGraw-Hill authors, on the subjects readers seek most from them.
The first Essentials exclusive to Amazon are a trio from best-selling author Leil Lowndes: Appear Confident and Charismatic, Look Like a VIP, How To Win Anyone Over, as well as The Anywhere Customer by Emily Nagle Green, CEO of The Yankee Group.
The first Essentials exclusive to BN.COM are Global Business Etiquette: The BRIC Countries by Terri Morrison, The Little e-Book of Presentation Tips by Granville Toogood, and Obama Presence by Shelly Leanne. New Essentials titles will be released throughout the year to both retailers.
"We hear from Kindle readers that the portability of Kindle makes it ideal for travel or commuting," said Melissa Kirmayer, Director, Kindle Content. "Essentials is a great way for our business readers to get relevant information on-the-go, all ready to download in under 60 seconds and available to be read on a wide range of devices using the free Kindle Reading Apps."
"We are always looking for new and innovative digital content to add to the Barnes & Noble eBookstore and are excited to partner with McGraw-Hill on Essentials," said Liz Scheier, editorial director of digital content for BN.com. "Essentials is great for the on-the-go business professional who is looking for concise, informative information anytime, anywhere in the format they choose. Our customers can now access this exclusive content on nook(TM), the Barnes & Noble eBook reader, as well other devices including the iPhone(TM), iPad®, iPod Touch®, BlackBerry®, PC and Mac® using the free Barnes & Noble eReader software."
Essentials is the latest addition to McGraw-Hill's extensive digital offerings, which include traditional e-Books, Select(TM) e-Chapters, online learning platforms, mobile apps, and more. "We are always exploring new ways to make our valuable content relevant and accessible to our customers around the world," says Philip Ruppel, president of McGraw-Hill Professional. "The Essentials collection is another way for us to solve customer need by delivering information they need, when, where, and in whatever format they need it."
About McGraw-Hill Professional
McGraw-Hill Professional is a leading global provider of print and electronic content and services for the medical, technical, and business communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on medical and health, engineering, business, and scientific topics. For more information, visit http://www.mhprofessional.com/.
McGraw-Hill Professional is a unit of McGraw-Hill Education. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE:MHP), is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com/.
Source: McGraw-Hill Professional
CONTACT: Lydia Rinaldi of McGraw-Hill Professional, +1-212-904-5393,
lydia_rinaldi@mcgraw-hill.com
Web Site: http://www.mheducation.com/
http://www.mhprofessional.com/