Interview with Nvidia's chief scientist

Aron Schatz
April 27, 2002
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ZDNet has a chat with NVidia's chief scientist, Dave Kirk.
Q: There seems to have been a lot of confusion over the GeForce branding lately. Have you learnt any lessons from this?
A: It is interesting to compare what we saw in the market after launch vs. what we thought about when we decided to do it. The picture we had was that GeForce4 was the 2002 model--the name denoted the model year, not the architecture, but a lot of customers perhaps did not realize this.

Okay then, ask a scientist about marketting issues. That's a great way to start an interview.


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