Jive Announces the Next Generation of Jive Market Engagement

Jive Announces the Next Generation of Jive Market Engagement

Only Jive Delivers Enterprise-Scale Social Media Monitoring, Engagement and now Ideation

PORTLAND, Ore., April 14 --   Company News
  --  Jive, the Social Business Software leader, today announced the next
      generation of the Jive Market Engagement solution.
  --  Jive Market Engagement now includes:
      --  Complete integration of Filtrbox technology, the powerful social
          media monitoring software Jive acquired earlier this year.
          Reflecting both companies' flexible architectures, the integration
          was completed in less than 90 days.
      --  Tight integration with the recently introduced Jive Ideation
          module, enabling companies to tap the power of crowd-sourcing and
          social networks to identify and nurture the best ideas.

  Market Perspective
  --  Today most enterprises have only focused on the role the social web
      plays in brand disruptions. Even the most sophisticated use cases -
      where companies have used the social web to promote products and build
      the brand - fall short of truly engaging and driving the power of
      real-time conversations.
  --  Because of their complexity and cost, social media monitoring software
      has been confined to a handful of power-users within an organization -
      the social media "gurus."  The rest of the organization is dependent
      upon these individuals to filter, interpret and draw attention to key
      trends and conversations.
  --  Given the increasingly strategic role the social web is playing in
      product development, customer service and support, a broader set of
      users want and need easy, cost-effective access to social intelligence
      in a way that feels as familiar and easy as Googling.

  Product Detail
  --  With Jive Market Engagement, companies can now harness the power of
      the social web to change the way they develop products, go to market,
      and engage with customers, prospects and brand influencers.
  --  In addition, a broader set of users are now able to tap the power of
      the social web, having instant and easy access to real time market
      research, sentiment and idea generation. Now, brand owners, knowledge
      workers and company spokespeople can identify key content and engage
      with the social web - instead of relying on one or two social media
      experts - quickly and easily.
  --  Jive Market Engagement helps organizations proactively monitor brand
      or product issues and competitive threats; enables quick collaboration
      on appropriate responses or interventions; and elevates and broadens
      the social conversations with a company. The solution provides
      organizations a foundation for building a comprehensive social media
      strategy:
      --  Marketing teams use an integrated social media monitoring platform
          to listen across the social web for real-time dialogue about and
          around a brand. The monitoring platform locates these discussions
          on blog posts, videos and photos, forums, mainstream online news,
          and micromedia like FriendFeed and Twitter.
      --  Using these findings, the right people can come together instantly
          in a secure area, what Jive calls a "Market Space," to take action
          in that moment of pain or opportunity. In addition to the
          observations from the monitoring platform, users can bring in
          observations from individual tweets, blogs, or other media into
          the Market Space.  This "war room" environment allows for rapid
          decision-making from the right people within the organization.
      --  These observations are then consolidated into market summary
          reports, what Jive calls "Viewpoints."  Viewpoints can be shared
          broadly within an organization to foster collaboration and to
          develop and implement appropriate responses.  Jive Market
          Engagement also provides the ability to analyze the effectiveness
          of those responses.

  Supporting Quote
  --  "With Jive Market Engagement, business can finally put an end to the
      unmanageable patchwork of alerts, people and email used to monitor the
      social web," said Ben Kiker, Chief Marketing Officer for Jive.  "Now,
      people throughout an organization can listen, measure, engage and
      share insights using a solution that's as familiar and easy to use as
      Google or Facebook."

  Product Availability
  --  Jive Market Engagement is available now for existing and new Jive
      customers.
  --  Jive Ideation is available now for existing and new Jive customers.

  Additional Resources
  --  Jive's Ari Newman blogs on "The Top Five Things To Remember When
      Evaluating Social Media Monitoring Platforms"
  --  Jive's Adam Mertz blogs on "Five Ways to Leverage the Real-Time Web
      for Monumental Competitive Advantage"
  --  Jive Market Engagement Product Information

  About Jive Software

Jive is the largest and fastest growing Social Business Software (SBS) company in the world. SBS creates a material competitive advantage by combining the power of social networking, collaboration software, and community software. For more information, visit http://www.jivesoftware.com.

Source: Jive Software
   

CONTACT:  Maria Krinsky of Reidy Communications,
maria@reidycommunications.com, for Jive

Web Site:  http://www.jivesoftware.com/