Tampa Web Design Company Hosts Interactive Marketing Workshop, #ShinyObjects
Poster: SySAdmin
Posted on April 12, 2010 at 8:21:01 AM
Tampa Web Design Company Hosts Interactive Marketing Workshop, #ShinyObjects
TAMPA, Fla., April 12 -- Roger West Creative and Code, a Tampa website design company and interactive marketing agency is hosting an intensive two-hour workshop for marketing professionals and business owners.
In a quest to tackle the divide between marketing best practices and emerging Internet technologies, the event titled Beware of Shiny Objects will confront the hype surrounding social media marketing, web 2.0 strategies, augmented reality, and other trends. The workshop will teach businesses how to develop a results-driven online marketing strategy by integrating new technologies with traditional marketing best practices.
"The event is about Marketing ADD and the Shiny Object Syndrome. Marketing professionals are quick to turn their attention to the latest and greatest tactics, but they tend to dive in without a strategy. In the end they burn up resources while missing opportunities for lead generation," says Michael Westafer, CEO of Roger West Creative & Code. "This workshop is going to teach them about real strategy; about how messaging, conversion, and analytics equal results."
The event will be held at the Quorum Hotel in Tampa on Tuesday, April 20 at 8 AM. The workshop will be taught by marketing professionals from the Tampa Bay area, including Mike Westafer, CEO of Roger West Creative & Code, Eric Santo, Senior Analyst, Business Intelligence for ConnectWise, and Jennie Treby, Senior Marketing Manager for Tribridge. Guests can register online at http://www.rogerwestcreative.com/shiny.
For more information about the event, please email Shanna Kurpe.
About Roger West:
Roger West Creative and Code (http://www.rogerwestcreative.com) is a new kind of interactive agency, bridging the gap between marketing and technology. The company provides full-service integrated marketing solutions to businesses worldwide. Roger West's services include website design and web development, online marketing, traditional marketing, custom web solutions, software development, content management systems and e-commerce storefronts.
As an award-winning agency, Roger West and its employees have been honored by such organizations as MarketingSherpa and the American Advertising Federation. Most recently, Tampa Bay CEO Magazine named Roger West CEO Mike Westafer as a finalist for Emerging CEO of the Year.
Contacts
Shanna Kurpe, Marketing Manager
Roger West Creative and Code
813.433.1869
skurpe@rogerwestcreative.com
Holly Clifford-Corral, Public Relations
Tango Marketing
404.668.7733
hollycliffordpr@gmail.com
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei704
Source: Roger West Creative and Code
CONTACT: Shanna Kurpe, Marketing Manager, Roger West Creative and Code,
+1-813-433-1869, skurpe@rogerwestcreative.com; Holly Clifford-Corral, Public
Relations, Tango Marketing, +1-404-668-7733, hollycliffordpr@gmail.com
Web Site: http://www.rogerwestcreative.com/
TAMPA, Fla., April 12 -- Roger West Creative and Code, a Tampa website design company and interactive marketing agency is hosting an intensive two-hour workshop for marketing professionals and business owners.
In a quest to tackle the divide between marketing best practices and emerging Internet technologies, the event titled Beware of Shiny Objects will confront the hype surrounding social media marketing, web 2.0 strategies, augmented reality, and other trends. The workshop will teach businesses how to develop a results-driven online marketing strategy by integrating new technologies with traditional marketing best practices.
"The event is about Marketing ADD and the Shiny Object Syndrome. Marketing professionals are quick to turn their attention to the latest and greatest tactics, but they tend to dive in without a strategy. In the end they burn up resources while missing opportunities for lead generation," says Michael Westafer, CEO of Roger West Creative & Code. "This workshop is going to teach them about real strategy; about how messaging, conversion, and analytics equal results."
The event will be held at the Quorum Hotel in Tampa on Tuesday, April 20 at 8 AM. The workshop will be taught by marketing professionals from the Tampa Bay area, including Mike Westafer, CEO of Roger West Creative & Code, Eric Santo, Senior Analyst, Business Intelligence for ConnectWise, and Jennie Treby, Senior Marketing Manager for Tribridge. Guests can register online at http://www.rogerwestcreative.com/shiny.
For more information about the event, please email Shanna Kurpe.
About Roger West:
Roger West Creative and Code (http://www.rogerwestcreative.com) is a new kind of interactive agency, bridging the gap between marketing and technology. The company provides full-service integrated marketing solutions to businesses worldwide. Roger West's services include website design and web development, online marketing, traditional marketing, custom web solutions, software development, content management systems and e-commerce storefronts.
As an award-winning agency, Roger West and its employees have been honored by such organizations as MarketingSherpa and the American Advertising Federation. Most recently, Tampa Bay CEO Magazine named Roger West CEO Mike Westafer as a finalist for Emerging CEO of the Year.
Contacts
Shanna Kurpe, Marketing Manager
Roger West Creative and Code
813.433.1869
skurpe@rogerwestcreative.com
Holly Clifford-Corral, Public Relations
Tango Marketing
404.668.7733
hollycliffordpr@gmail.com
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei704
Source: Roger West Creative and Code
CONTACT: Shanna Kurpe, Marketing Manager, Roger West Creative and Code,
+1-813-433-1869, skurpe@rogerwestcreative.com; Holly Clifford-Corral, Public
Relations, Tango Marketing, +1-404-668-7733, hollycliffordpr@gmail.com
Web Site: http://www.rogerwestcreative.com/