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MainConcept(TM) Showcases Spring 2010 Line-Up of New Codec SDKs, Plug-Ins, and Applications at NAB

Poster: SySAdmin
Posted on April 12, 2010 at 7:14:02 AM
MainConcept(TM) Showcases Spring 2010 Line-Up of New Codec SDKs, Plug-Ins, and Applications at NAB

Highlights Include New 3D Blu-ray Disc(TM) SDK, Reference 2.0 Professional Transcoding Application, MPEG Pro HD 5, and Movie Export Plug-Ins for Final Cut

AACHEN, Germany and SAN DIEGO, April 12 -- MainConcept GmbH, a wholly-owned subsidiary of DivX, Inc. (NASDAQ:DIVX) and one of the world's premier providers of video and audio codecs and software development kits (SDKs) to the consumer, broadcast and professional markets, today revealed a "sneak-peek" of its new Spring 2010 products that will be showcased at the annual National Association of Broadcasters (NAB) 2010 show in Las Vegas, Nevada, April 12th-15th.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20081124/LA48153LOGO)

MainConcept has long been recognized as the preferred supplier of high-quality, performance optimized audio and video codecs to many of the world's best known broadcast, streaming, consumer electronics, and mobile device companies. With an unprecedented number of audio and video formats available in the market today, it is critical to have a codec partner capable of providing encoding and decoding solutions that meet industry standards, are easy to integrate, and provide the performance necessary for professional applications.

Here's a brief summary of the MainConcept solutions that will be available for demonstration at NAB 2010:

  --  Blu-ray Disc 3D/MVC SDK Technical Preview is a new extension to the
      H.264/AVC standard that allows a video to be encoded in multiple
      layers to create an exhilarating stereoscopic 3D experience. With 3D
      gaining in popularity with the recent success of blockbuster Hollywood
      movies, content creators of all sizes are seeking high-quality 3D
      encoding solutions for deployment on Blu-ray Disc, and now MainConcept
      can help meet this demand.
  --  MainConcept Codec SDK 8.6 is the latest version of the Company's award
      winning multi-format codec SDK that powers many of the industry's most
      popular creative software applications. Quality enhancements, new
      performance optimizations and market leading features make this
      development kit a must for software developers who need to add audio
      and video encoding, decoding, transcoding and streaming to their
      applications.
  --  MainConcept  Reference 2.0 is a professional media transcoding
      application based on MainConcept's industry leading codec technology.
      The modular preset-based application allows users to buy only the
      individual codecs needed. Users can benefit from the presets to start
      encoding immediately or use the advanced features to make detailed
      optimizations in the settings.
  --  MainConcept Movie Export is a preset-based export plug-in for Mac OS X
      that can be used with QuickTime compatible applications, including
      Final Cut Pro, QuickTime Pro and iMovie. Installing MainConcept
      Reference Codecs for QuickTime allows users to continue to work within
      their favorite Mac OS X applications while adding the ability to
      encode using MainConcept's industry leading codecs to the most popular
      formats including Blu-ray Disc, Flash, AVC-Intra, Sony XDCAM and Apple
      iPod.
  --  MPEG Pro HD 5 Codec Plug-Ins are full-featured encoding/decoding
      solutions for AdobeĀ® PremiereĀ® Pro CS3/CS4/CS5, designed for popular
      broadcast and professional formats which Premier Pro does not support
      natively. This new release comes with enhanced playback performance
      and shaves up to 20 percent off CPU utilization with supported
      formats. It offers seamless import of spanned AVCHD clips, as well as
      full-screen playback on a secondary monitor.
  --  MainConcept SVC SDK is an extension of the popular H.264 format and
      includes an encoder which encodes content at bitrates and resolutions
      appropriate for mobile, SD, and HD devices, and a decoder that can
      select the entire bit stream or only a partial bit stream for decoding
      and playback based on the receiver's capability.
  --  MainConcept(TM) CUDA H.264/AVC Encoder SDK off-loads computing
      intensive encoding tasks from the CPU to the GPU using Nvidia's CUDA
      architecture to speed up video encoding and reduce the CPU processor
      load. It allows transcoding from MPEG-2, VC-1, H.264/AVC elementary
      streams, and raw frames into the H.264/AVC Baseline and Main Profile
      formats.
  --  MainConcept(TM) OpenCL H.264/AVC Encoder will leverage ATI Stream
      technology from AMD and OpenCL(TM) standards to accelerate the
      encoding capabilities within its H.264/AVC (Advanced Video Coding) Pro
      Encoder codec package by taking advantage of available graphics
      processors (GPUs) in PCs. MainConcept will be demonstrating this
      encode acceleration for the first time on AMD's latest professional
      graphics solution, the ATI FirePro(TM) V8800, at NAB.

"NAB 2010 is an exciting time for MainConcept as we have some truly exceptional new products to show this year," said Muzaffer Beygirci, Managing Director of MainConcept GmbH. "MainConcept continues to be positioned as the premier supplier of world-class encoding/decoding solutions for the broadcast and creative production software market segments."

"The MainConcept name and its codecs have become synonymous with quality, innovation, and cost-effectiveness in video and audio encoding and decoding," said Dan Halvorson, Chief Financial Officer and Executive Vice President, Operations, DivX, Inc. "Their award winning next-generation codec technology is highly complementary to the core DivX licensing business, and we look forward to revealing their new product line at NAB."

Please stop by the MainConcept booth at the LVCC, South Hall Upper Level, booth # SU6825, April 12-15, to learn how these and other MainConcept solutions can meet your needs. The MainConcept booth will also feature a demo of DivX TV(TM), a comprehensive embedded Internet TV platform that provides access to a diverse line-up of online media content that can be streamed directly to any connected device from any manufacturer.

About MainConcept

MainConcept GmbH, a wholly owned subsidiary of DivX, Inc. (NASDAQ:DIVX), is one of the world's premier providers of high-quality audio and video codec solutions for consumer and professional applications. Many of the world's best consumer electronics and computer manufactures, handheld device makers, and creative software providers rely on MainConcept embedded codec solutions to deliver a superb audio and video experience to their customers, in virtually all popular consumer formats.  MainConcept also provides comprehensive encoding and decoding solutions to the broadcast and professional video industry in the form of codecs for integration into creative software suites as well as complete after-market plug-in solutions for adding new video format support into popular Non-Linear Editing (NLE) software packages. MainConcept - The Codec People.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX, Inc.'s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX and MainConcept's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX or MainConcept technologies may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that DivX and MainConcept's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX and MainConcept brands; risks associated with DivX and MainConcept's ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX and MainConcept's dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise. All trademarks are the property of their owners and are used for informational purposes only.

Photo:  http://www.newscom.com/cgi-bin/prnh/20081124/LA48153LOGO
AP Archive:  http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: MainConcept GmbH
   

CONTACT:  Guido Mueller of MainConcept GmbH, +49 (241) 40108-60,
press@MainConcept.com
 
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