Phitek's Total Audio Solution Joins CSR eXtension Partner Program

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April 9, 2010
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Phitek's Total Audio Solution Joins CSR eXtension Partner Program

Best-in-Class ANR(TM), Sound Stage Enhancement and Parametric EQ Now Available on CSR's BlueCore5-Multimedia

LAUSANNE, Switzerland, April 9 -- Phitek Systems Limited, a global leader in electro-acoustic technologies, announced today that its Sound Stage Enhancement and Parametric EQ is now available through the CSR eXtension Partner Program.  Together with Phitek's advanced active noise cancellation, these technologies form Phitek's Total Audio Solution (TAS(TM)).

The TAS(TM) is a wireless headset design with active noise cancellation.  It comprises the CSR BlueCore5-Multimedia processor together with Phitek's PH1024 Active Noise Reduction (ANR(TM)) Controller and PH1054 ANR(TM) Capsules. The hardware is combined with Phitek's Sound Stage Digital Audio Enhancement software which is now available as a plug-in on CSR's Kalimba DSP, under CSR's eXtension Partner Program.

Phitek's Sound Stage Control built on V3D(TM) technology makes it possible to enjoy natural, realistic 3-dimensional sound through a set of stereo headphones. V3D(TM) technology excels at providing the positional cues necessary to provide accurate quality sound with the realism required to provide both an enjoyable and fully immersive sound stage. Phitek's Digital Audio Enhancement solution, built on PEQ(TM) and LFX(TM) technologies, allows for the frequency response of a headphone, headset or earphone to be fully equalized and psycho-acoustically enhanced.

PEQ(TM) is a parametric IIR equalizer employing a variable number of bands. PEQ(TM) is combined with a linear FIR equalizer that operates across the full frequency spectrum, and enables the audio response of a product to be fully customized.

LFX(TM) is a unique technology that extends the bass performance of a product by applying psycho acoustic means based on the principle of "the missing fundamental." LFX(TM) technology applies a patented algorithm which reduces the level of low frequency power whilst creating a finely tuned sequence of harmonics that effectively "trick" the brain into perceiving more bass.

Mark Donaldson, CEO of Phitek Systems, said that TAS(TM) is currently being adopted by customers to take leading positions in the emerging market for premium mobile accessories.

"The Total Audio Solution(TM) available on CSR's industry-leading audio platform enables OEMs and ODMs to deliver cutting edge technology much faster to market than ever before with guaranteed performance and compelling cost of ownership," says Donaldson.

Ben Skelton, General Manager of Phitek's Component Technologies Business Unit, explained that Phitek has taken its best-in-class electro-acoustic solutions and packaged them into the smallest possible form factor.

"Engineers simply connect the parts to obtain instant stereo active noise cancellation functionality that can be completely controlled through software loaded onto the CSR device," says Skelton.

Jeremy Stark, CSR's eXtension Partner Manager, commented that CSR is committed to maximizing its customers' competitiveness by providing leading-edge solutions, and this made Phitek a strong partner for applications requiring complex electro-acoustic technologies.

"CSR's BlueCore-Multimedia technology is well established in supporting third party products. Phitek's Sound Stage Enhancement and Parametric EQ are capable of providing to the end user, clearly discernable improvements in the quality and fidelity of sound delivered by wireless headsets," said Stark.

About Phitek Systems Limited

Phitek Systems is the world's leading supplier of electro-acoustic technologies for audio enhancement and active noise cancellation. Focused on innovation and invention, Phitek provides global customers with creative solutions for the effective reduction of ambient noise based on its patented Active Noise Rejection (ANR(TM)) technology.

Phitek ANR(TM) was originally developed for use in commercial passenger aircraft where background noise is insidious leading to hearing loss, fatigue and stress. Today, Phitek ANR(TM) is used by more than 50 airlines worldwide, servicing more than 15 million passengers each year. The technology works by measuring the noise field close to the ear and then calculating an "antinoise" response which is sent to the headphone speaker. The noise and antinoise signals combine to yield near silence. Phitek ANR(TM) is very effective at reducing background noise and unlike alternatives tunes its response to suit prevailing noise conditions.

Beyond aviation, Phitek ANR(TM) technology is utilized by leading brands in audio and mobile music and has been recognised by leading publications including Wired Magazine, PC Magazine and Macworld as "best-in-class." Phitek's impressive portfolio of patented solutions spans commercial aviation, consumer audio and mobile telephone segments in both in-ear, and on-ear formats. The company is a member of CSR's eXtension partner programme and is active in developing world first solutions for Bluetooth monaural and binaural applications.

Phitek is headquartered in Auckland, New Zealand with offices located in Hong Kong, Shenzhen, California, Switzerland and Japan. For more information about Phitek Systems please visit http://www.phitek.com

Source: Phitek Systems Limited
   

CONTACT:  Steve Tomlinson, Phitek's Component Technologies Business Unit,
+44 7767 604766, steve.tomlinson@phitek.com, or Corporate, Mark Donaldson,
CEO, +41 78 612 4479, mark.donaldson@phitek.com, both of Phitek Systems
Limited; or Press and Media, Julien Leys of JML Communications, +64 21 655
598, julien@jmlcommunications.co.nz, for Phitek Systems Limited

Web Site:  http://www.phitek.com/

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