Swisscom Launches Innovative Video and TV Services

Based on Mobixell's Converged Rich Media Delivery Platform
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Swisscom Launches Innovative Video and TV Services Based on Mobixell's Converged Rich Media Delivery Platform

Mobixell Videon(TM) Enables Swisscom to Deliver High Quality User Experience to Smartphones, Laptops and PC's Across DSL Wi-Fi and Mobile Networks

SAN JOSE, California, April 7, 2010--     Mobixell Networks, a leading provider of Rich Media Mobile
Internet and Broadband solutions, today announced that Swisscom, a major
telecommunications provider in Switzerland, has deployed Mobixell's converged
rich media delivery solution to bring video and live TV to personal computers
and smartphones. Mobixell allows Swisscom to offer and manage over 50 live TV
channels that can be watched in HD quality via PCs, laptops, Apple iPhone(R)
and other mobile devices, as well as across multiple networks such as DSL,
Wi-Fi, hotspots or HSPA/UMTS/Edge.

    By bringing the television experience onto computers, iPhones and other
mobile devices, Swisscom is creating an additional opportunity to engage with
subscribers and build a platform for generating more revenue streams and
increasing average revenue per user. The service, launched in March of this
year (see Swisscom's announcement here:
http://www.swisscom.com/GHQ/content/Media/Medienmitteilungen/2010/20100323_MM
_Swisscom_TV_air.htm ), is focused on innovation and exceptional quality, and
enables Swisscom's users to access "Swisscom TV Air" to receive television
programmes or live sport events on computers and Internet-capable mobile
phones. With circa 500 films and documentaries, the new service allows
Swisscom customers to turn their computer into a cinema. To support these
services, Mobixell's Videon(TM) enables high quality, manageable video
delivery across all access networks using the most advanced streaming
protocols - Microsoft's Silverlight(R) Smooth Streaming, Apple's HTTP live
streaming, Adobe RTMP and 3GPP streaming in a centralized delivery platform.

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    Volker Dietzel, Head of TV& Portal Development of Swisscom
said, "Video accounts for about 60% of all mobile internet and data traffic,
and currently is one of our most significant revenue streams. We were
impressed by Mobixell's video solutions and expertise which allows us to
provide best quality mobile video and TV services to our subscribers, no
matter where they are or what device they are using; we rely on the
flexibility and performance of the Mobixell platform to enable us to further
extend our rich media services to our subscribers."

    Avichai Levy, EVP Marketing of Mobixell commented: "We are
delighted that an innovative operator such as Swisscom has selected
Mobixell's Videon(TM) solution to accomplish their vision for converged rich
media delivery platform to computers and mobile devices. Mobixell is
committed to its vision of "Rich Media Mobile Internet", supported by our
latest acquisition of 724 solutions, and continues to provide innovative
solutions to support mobile operators in delivering access to high quality
Video and TV services."

    About Swisscom:

    With a mobile market share of approx. 64%, Swisscom is the
number one company in the Swiss mobile communications sector. In the 2009
financial year Swisscom Group generated sales of CHF 12.001 million and a
operating income of CHF 4.666 million. Swisscom posted a robust growth in its
TV business in 2009, almost doubling the customer base within the space of a
year to 230,000. The net number of mobile subscriber in Switzerland grew in
2009 by 240,000 or 4.5% to 5.6Million. Compared with 2008, DSL broadband
access lines in Switzerland increased by 47,000 to 1.8 million. The company
also offers Internet access via wireless LAN at more than 1000 hotspots. This
unusual technology mix is the basis for a comprehensive mobile broadband
network and high-quality mobile communications services. Swisscom has been
offering UMTS-based services since November 2004, including live TV and video
telephony. Its Mobile Unlimited PC card also offers an automatic, seamless
and fast way to make mobile connections to the Internet. Incidentally,
Swisscom's subscribers are not only contactable anywhere in Switzerland. They
can also be contacted via some 400 mobile networks throughout the world.

    About Mobixell: Mobixell Networks provides innovative Rich
Media Mobile Internet, Mobile Broadband, Mobile Messaging and Mobile
Advertising solutions to mobile operators and content providers. Mobixell's
solutions focus on enhancing the user experience to increase adoption,
encourage customer loyalty, and build on the operators' assets to introduce
new revenue streams. Mobixell provides tailored solutions to over 300 mobile
operators and content players worldwide, including top-tier carriers in five
continents. Founded in late 2000, Mobixell is a US based company with
additional offices in the UK, Germany, Switzerland, India, China, and Israel.
For more information, visit the company's website at http://www.mobixell.com

   
    Media Contacts:

    Avichai Levy                              Kirsten Scott and Maria Muller
    Executive VP Marketing Mobixell Networks  eclat Marketing
    Email: Avichai.Levy@mobixell.com          Email: mobixell@eclat.co.uk
    Tel: +972-544-666-785                     Tel: +44(0)1276-486-000

Source: Mobixell Networks LTD.

Media Contacts: Avichai Levy, Executive VP Marketing Mobixell Networks, Email: Avichai.Levy@mobixell.com, Tel: +972-544-666-785;  Kirsten Scott and Maria Muller, eclat Marketing, Email: mobixell@eclat.co.uk, Tel: +44(0)1276-486-000

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