American Airlines Federal Credit Union's New Web Site Offers Innovative Features, Intuitive Functionality

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March 24, 2010
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American Airlines Federal Credit Union's New Web Site Offers Innovative Features, Intuitive Functionality

FORT WORTH, Texas, March 24 -- To help members manage their money with ease, American Airlines Federal Credit Union (AA Credit Union) is proud to announce their newly revamped AA Credit Union Web site. This user-friendly experience has a variety of new features, including innovative tools and enhanced functionality to benefit all members.

"In the creation of our new Web site, we spent a lot of time listening to our member-owners and determining what they want from their site experience," said Lori Reeves, AA Credit Union Vice President of Marketing and Business Development. "We're very excited to introduce the kind of innovative features and functionality that we feel addresses those member needs."

"Working with our stakeholders and member-owners, we studied the behaviors of financial customers to better understand their wants and needs," said AA Credit Union eMarketing Manager/Webmaster Pedro Noda. "Through this analysis, new features were added to the site to deliver on our "Benefits Beyond Banking" promise. The result is easy-to-use and intuitive, the perfect way to financially empower users."

One tool, the Resource Center, is filled with financial-planning information, allowing members to manage their money all in one place. Member-owners can now choose from a wide variety of tools, including widgets and rate calculators, to help make the right choices based on their current situation.

Other new features include a text size controller, which allows members to increase and decrease the text size to suit their needs, as well as on-site search, which will give members the ability to quickly locate information.

The site still includes existing features such as Live Chat and the CUAcce$$(TM) login that provides members with valuable financial information. It also includes the familiar ATM/Branch locator, with enhanced search results/features so members can locate a particular branch or ATM on a map which can then be downloaded to their Web-enabled mobile phone.

You can learn more about the new Web site and the many tools and options available to all members by visiting http://www.aacreditunion.org. The site officially launched on March 22.

About AA Credit Union

AA Credit Union was founded in 1936, and today serves the present and retired employees of American Airlines, their family members and others who work in the air transportation industry. AA Credit Union has more than 218,000 member-owners and assets surpassing $5 billion. As a cooperative financial services institution, the Credit Union's goal is to provide the best possible benefits and services for its member-owners.

AA Credit Union is a registered trademark of American Airlines, Inc.

Federally insured by NCUA

Source: American Airlines Federal Credit Union
   

CONTACT:  Todd Camp, Marketing Communications of AA Credit Union,
+1-817-967-6097, todd.camp@aacreditunion.org

Web Site:  https://www.aacreditunion.org/

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