Minicom Spins Out its Digital Signage Division; Raises $6 Million From JVP and Aviv Ventures for the New Venture

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March 24, 2010
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Minicom Spins Out its Digital Signage Division; Raises $6 Million From JVP and Aviv Ventures for the New Venture

JERUSALEM, March 24, 2010--

    - Investment Enables Market Leading Digital Signage Solutions
Provider to Broaden its Platform and Expand its Services to Meet Market
Requirements

    Minicom Advanced Systems, a developer of remote access, KVM,
and digital signage solutions, today announced that it would spinout its
digital signage division ("MDS"). The new company simultaneously announced
that it had raised $6 million to finance its operations independently. The
investment, which was led by Jerusalem Venture Partners and joined by Aviv
Ventures, will enable the company to broaden its platform from its new
offices in Jerusalem's JVP Media Quarter.

    MDS is a leading vendor of media distribution solutions for
the Digital Signage and Digital out of Home (DooH) marketplace. According to
MDS' CEO, Ronni Guggenheim, "This investment is the natural next step in MDS'
lifecycle. The support of our investors positions us to explore inorganic
growth options and to drive the acceleration of our product roadmap towards
the establishment of MDS as a full scale enabling platform in the digital
signage market."

    MDS' technology is currently deployed on over 400,000 screens
worldwide, and facilitates the distribution of content to consumers in
retail, education, finance, transportation, and hospitality environments. In
addition to the company's headquarters in Israel, MDS has offices in the UK,
Switzerland, and the US in order to meet the localized needs of its
customers.

    Gadi Tirosh, General Partner at JVP, explains that "MDS, with
its seasoned leadership, global footprint, and strong operating history from
within Minicom, is poised to build a broader platform in this growing but
still fragmented market." JVP typically invests in businesses that apply
technology acumen towards the development of new media models, and with its
investment in MDS, now enters another segment of traditional media that is on
the verge of digitization.

    About Minicom Advanced Systems

    Minicom Advanced Systems provides KVM remote access, extension
and management solutions designed to expedite and simplify IT services.
Tailored for IT managers who need secure, centralized, and seamless access to
their mixed IT environments, these solutions enable local, remote, in-band
and out-of-band access and management. Minicom's unique approach maximizes
past investments in IT infrastructure, installation, and training while
adding innovative technology, resulting in reduced costs and increased
productivity.

    Founded in 1988, Minicom is a member of Intel Capital's
portfolio of companies. In 2009, Minicom established Minicom Digital Signage.
With headquarters in Israel and regional offices in North America, Europe and
China, Minicom operates in over 70 countries.

    About Minicom Digital Signage

    Minicom Digital Signage is the world leader in the manufacture
of advanced multimedia platforms. The company's award winning solutions
enable the transmission of rich content from media players to multiple
digital displays located hundreds of meters/feet away. They also keep network
costs down by reducing equipment and licensing requirements, and better
preserving its customers' systems. Today, over 400,000 screens worldwide are
run on Minicom Digital Signage technology. Minicom Digital Signage began as a
subsidiary of Minicom Advanced Systems, which has over two decades of
experience in providing innovative technology solutions in the manufacture of
media distribution and digital out of home multimedia platforms.

    About JVP

    JVP is one of the leading venture capital funds in Israel. The
fund operates from Jerusalem and manages over $800 million. JVP focuses on
building market leaders in the fields of digital media technology, including
gaming and virtual worlds, mobile media, software and hardware applications
and Internet advertising. With leading industry venture partners and
consultants in New York, Los Angeles and Europe and an international network
of strategic partners, JVP leverages its unique market expertise, its
dedicated management team and substantial capital base to build companies
with the potential of shaping the global markets.

    About Aviv Ventures

    Aviv Ventures invests in Israel related technology companies,
with a focus on companies providing "high-tech solutions to low-tech
industries". The fund seeks to invest in revenue stage companies as they
transform themselves from R&D centric organizations into globally oriented
companies with customer facing operations. Aviv helps its portfolio companies
to bridge geographical and professional gaps as they grow and develop from
Israel to world markets.

   
    Media Contact:

    Elizabeta Petakovic
    elizabeta.petakovic@minicom.ch
    +41-44-8238009

    Stan Robinson
    Stan.robinson@minicom.com
    +1-908-4862100

    Tania Amar
    tania@jvpvc.com
    +972-545642250

    IR Contact
    Fiona Darmon
    fiona@jvpvc.com

Source: Minicom Advanced Systems Ltd

Media Contact: Elizabeta Petakovic, elizabeta.petakovic@minicom.ch , +41-44-8238009; Stan Robinson, Stan.robinson@minicom.com , +1-908-4862100; Tania Amar, tania@jvpvc.com , +972-545642250; IR Contact, Fiona Darmon , fiona@jvpvc.com .

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