Zlango Brings SMS to Life with Icon Messages

Zlango Brings SMS to Life with Icon Messages

Zlango Icon Messaging is Now Available on Zlango.com ; Offering Diverse Icon Themes Natively Integrated Into Phones for an SMS-Like Experience

TEL AVIV, Israel, March 23, 2010--     Zlango, the telco-grade icon-enhanced mobile text messaging
service, is now available directly to the public from http://www.zlango.com
and several independent online application stores.

    Zlango is the world's first free, natively integrated,
icon-based mobile messaging application, infusing individual personality and
emotional expression into the mobile texting experience.

    Zlango launched its first direct-to-consumer application with
the introduction of two new icon themes - Urban and Gorgeous - in addition to
the Classic theme. Each theme includes an extensive icon library within the
mobile application to suit a wide range of expression preferences.

    Users worldwide easily exchange icon-based messages with
friends on any mobile networks. The user experience is just like plain text
messaging. The user simply selects 'Icon Message' rather than 'Text Message'
and starts writing messages. Icon suggestions automatically appear to replace
words throughout the message. Zlango is free to download and use. Standard
operator SMS charges apply.

    Roni Haim, CEO of Zlango said,

   
    - "We are excited to introduce the first direct-to-consumer
      icon-messaging service enabling users on any mobile network to send and
      receive exciting, emotive and colorful mobile messages as easily as
      they send SMS."

    - "Zlango's new Urban and Gorgeous themes were created to
      further personalize and enrich the mobile messaging experience,
      enabling users to visually express themselves via simple SMS-like
      messages."

    Until now Zlango has been available via selected mobile
operators worldwide. Several million users send hundreds of millions of
Zlango icons monthly. Zlango expects these numbers to increase significantly
with direct-to-consumer availability.

    Zlango can be downloaded to mobile devices for free from
http://www.zlango.com, many independent online mobile application stores and
partnering operators in several countries. Zlango works on more than 500
smart phones and mid-range devices.

    About Zlango

    Zlango is a telco-grade pictorial messaging service enabling
visually enhanced, fun and emotion-rich mobile communication over existing
SMS infrastructure. The Zlango service enables users to easily infuse human
emotion, personality and innuendo into their text messages with an evolving
library of unique icons, as well as the user's own pictures. Zlango
integrates mobile and web communication allowing easy interaction among
various online platforms.

    Zlango has millions of active users sending hundreds of
millions of Zlango icons each month. Zlango's products currently support more
than 500 mobile devices and 22 languages. Available direct to consumers
worldwide and also via service providers, Zlango has established
relationships with major mobile operators throughout Europe and Asia
including Vodafone, Orange and Telecom Italia.

    Zlango customers include mobile operators worldwide who
provide Zlango as a value-added service to their subscribers and companies
seeking to enhance their brand exposure via the mobile messaging experience.

    Zlango lead investors are Benchmark Capital and Accel
Partners.

    More information is available at http://www.zlango.com

   
    For more information, please contact:

    Roy Timor-Rousso
    VP Marketing
    Zlango Ltd.
    +972-54-2194671
    roy@zlango.com

Source: Zlango Ltd.

For more information, please contact: Roy Timor-Rousso, VP Marketing, Zlango Ltd., +972-54-2194671, roy@zlango.com .