InfoComm International Partners With Sonic Foundry to Webcast AV Technology Today Conference and Regional Roundtable

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March 17, 2010
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InfoComm International Partners With Sonic Foundry to Webcast AV Technology Today Conference and Regional Roundtable

Regional event for AV end-users gets worldwide exposure via Mediasite

MADISON, Wis., March 17 -- Sonic Foundry, Inc. (NASDAQ:SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the company's Mediasite platform will be used to stream multimedia presentations at the InfoComm AV Technology Today Conference this week in Washington, D.C.

This event represents an expansion of the long term partnership between InfoComm and Sonic Foundry to use webcasting to bring InfoComm's educational programs to new online audiences.

The two-day program begins with the Regional Roundtable, which provides an opportunity for InfoComm members to meet other AV professionals and learn more about industry opportunities, challenges and trends while facilitating peer networking. Sessions of the AV Technology Today Conference will be streamed and available for on-demand public viewing after the conference at http://www.sonicfoundry.com/infocomm-dc. The on-site and on-demand audiences will have access to the full conference, including the following sessions:

  --  Mark Valenti, CTS, president and CEO of The Sextant Group, presenting
      Space, Time and Technology: The Future of AV
  --  Dr. Russ Scaduto, director of education technology at Penn State
      Hershey Medical Center, presenting on the panel Streaming Media

"InfoComm thanks Sonic Foundry for its generosity towards InfoComm and the entire AV industry," said Duffy Wilbert, CTS, CAE, Senior Vice President of Membership, InfoComm International. "Thanks to Sonic Foundry's support, the information presented at this conference will benefit AV professionals around the world for years to come."

"InfoComm, with its premier educational programs and research, is truly the leading voice in the rapidly-growing AV industry," said Rimas Buinevicius, chairman and CEO of Sonic Foundry. "We are pleased to announce our partnership for this event and beyond, as we work together to contribute to continued growth of the industry by sharing the latest knowledge online."

The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About InfoComm International

InfoComm, the international trade association for the professional AV industry, is the leading resource for AV conferences, exhibitions, education, certification, news and market research. InfoComm's website is http://www.infocomm.org.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ:SOFO)(NASDAQ:www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for 1,800 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

Source: Sonic Foundry, Inc.
   

CONTACT:  Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592,
tammyk@sonicfoundry.com

Web Site:  http://www.sonicfoundry.com/
http://www.infocomm.org/

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