Milwaukee Residents to Benefit From Verizon Wireless Network Enhancement

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March 12, 2010
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Milwaukee Residents to Benefit From Verizon Wireless Network Enhancement

New Cell Site Means Clearer Reception, Fewer Dropped Calls

MILWAUKEE, March 12 -- Verizon Wireless has activated a new cell site in Milwaukee that expands network coverage, enabling more customers in the area to use their wireless phones concurrently to make calls; send and receive email and text, picture and video messages; access the Internet; view high-quality videos; and download music, games and ringtones, while enjoying clearer reception and fewer dropped calls.

The new cell site, which is equipped with a permanent backup generator for times of emergency, expands Verizon Wireless' voice and data network in Milwaukee from Bluemound Road south to National Avenue, and from Hawley Road east to 35th Street, which includes improved coverage in and around Miller Park.

"This network expansion reflects our ongoing commitment to meet the growing needs of our customers and to provide them with the reliable, high-quality service they expect from Verizon Wireless," said T.J. Fox, president-Wisconsin/Illinois Region, Verizon Wireless.

"The value we offer our customers is closely tied to our industry-leading customer retention," Fox said. "Wireless consumers today understand that value is not defined by price alone. A major reason our customers choose Verizon Wireless and stay with us is because we offer the nation's most reliable network."

The new cell site in Milwaukee is part of Verizon Wireless' continual effort to expand coverage, increase capacity and enhance the quality of its wireless voice and data network in Wisconsin and throughout the country. Since the company was formed in 2000, Verizon Wireless has invested more than $55 billion--$5.5 billion on average every year--to increase the coverage and capacity of its premier nationwide network and to add new services. More than $354.5 million of this investment was spent on improvements to its network in Wisconsin, including more than $77 million in 2009 to make the following upgrades:

  --  23 new cell sites were activated statewide to improve network coverage
      and capacity.
  --  Performance-based equipment was installed at hundreds of cell sites
      across Wisconsin, thereby increasing capacity of the company's
      advanced 3G high-speed wireless network as well as improving its speed
      and performance.
  --  Permanent backup generators were installed at 50 Wisconsin cell sites
      to ensure network functionality during times of crisis.

  About Verizon Wireless

Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving more than 91 million customers. Headquartered in Basking Ridge, N.J., with 83,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (Nasdaq and LSE: VOD). For more information, visit http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.

Source: Verizon Wireless
   

CONTACT:  Carolyn A. Schamberger, APR of Verizon Wireless,
+1-847-619-4282, carolyn.schamberger1@verizonwireless.com; or Dana Carpenter,
+1-414-291-0912, ext. 111, dana@corecreative.com, for Verizon Wireless

Web Site:  http://www.verizonwireless.com/

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