Nova Continues Transition to Direct Sales Model With Two Additional Memory Manufacturers

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March 11, 2010
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Nova Continues Transition to Direct Sales Model With Two Additional Memory Manufacturers

REHOVOT, Israel, March 11, 2010--     Nova Measuring Instruments Ltd. (NASDAQ: NVMI) provider of
leading edge stand-alone metrology and the market leader of integrated
metrology solutions to the semiconductor process control market, today
announced that it will directly supply several NovaScan Integrated Metrology
(IM) units to two leading memory manufacturers. The move to a direct sales
model signifies the deepening strategic relationships with the Company's OEM
partners as well as end customers' reliance on Nova as a key metrology
supplier.

    "During the last two quarters we have seen a high demand for
our metrology solutions from top tier memory customers as they migrate to
advanced technology nodes and ramp up capacity," said Avi Magid, Executive VP
at Nova. "We are proud that two of the world's leading memory manufacturers
have come to rely on our ability to seamlessly integrate our tools with
process equipment at their facility, relying on our strong local support
capabilities during a steep ramp up period. We believe that in the long run,
the continuation of this transition will allow our customers to realize the
full potential of our technology."

    About Nova: Nova Measuring Instruments Ltd. develops, produces
and markets advanced integrated and stand alone metrology solutions for the
semiconductor manufacturing industry. Nova is traded on the NASDAQ & TASE
under the symbol NVMI. The Company's website is http://www.nova.co.il.

    This press release contains forward-looking statements within the meaning
of safe harbor provisions of the Private Securities Litigation Reform Act of
1995 relating to future events or our future performance, such as statements
regarding trends, demand for our products, expected deliveries, transaction,
expected revenues, operating results, earnings and profitability.
Forward-looking statements involve known and unknown risks, uncertainties and
other factors that may cause our actual results, levels of activity,
performance or achievements to be materially different from any future
results, levels of activity, performance or achievements expressed or implied
in those forward looking statements. These risks and other factors include
but are not limited to: unanticipated consequences of the global economic
crisis, our dependency on a single integrated process control product line;
the highly cyclical nature of the markets we target; our inability to reduce
spending during a slowdown in the semiconductor industry; our ability to
respond effectively on a timely basis to rapid technological changes; risks
associated with our dependence on a single manufacturing facility; our
ability to expand our manufacturing capacity or marketing efforts to support
our future growth; our dependency on a small number of large customers and
small number of suppliers; risks related to our intellectual property;
changes in customer demands for our products; new product offerings from our
competitors; changes in or an inability to execute our business strategy;
unanticipated manufacturing or supply problems; changes in tax requirements;
changes in customer demand for our products; risks related to currency
fluctuations; and risks related to our operations in Israel. We cannot
guarantee future results, levels of activity, performance or achievements.
The matters discussed in this press release also involve risks and
uncertainties summarized under the heading "Risk Factors" in Nova's Annual
Report on Form 20-F for the year ended December 31, 2008 filed with the
Securities and Exchange Commission on March 30, 2009. These factors are
updated from time to time through the filing of reports and registration
statements with the Securities and Exchange Commission. Nova Measuring
Instruments Ltd. does not assume any obligation to update the forward-looking
information contained in this press release.

   
    Company Contact:
    Dror David, Chief Financial Officer
    Nova Measuring Instruments Ltd.
    Tel: 972-8-938-7505
    E-mail: info@nova.co.il
    URL: http://www.nova.co.il

    Investor Relations Contacts:
    Ehud Helft / Kenny Green
    CCG Investor Relations Israel
    Tel: +1-646-201-9246
    nova@ccgisrael.com

Source: Nova Measuring Instruments Ltd

Company Contact: Dror David, Chief Financial Officer, Nova Measuring Instruments Ltd., Tel: 972-8-938-7505, E-mail: info@nova.co.il; Investor Relations Contacts: Ehud Helft / Kenny Green, CCG Investor Relations Israel, Tel: +1-646-201-9246, nova@ccgisrael.com

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