HTC VIVE Launches VIVE Arts, A Multi-Million Dollar Global VR Program To Advance Creation And Appreciation Of The Arts

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SySAdmin
Posted
November 8, 2017
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322

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Page 1
<HTML>
<head>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
          display:none;
          }
          .xn-newslines .xn-dateline{
          display:none;
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      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
                }

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<h1 class="xn-hedline">HTC VIVE Launches VIVE Arts, A Multi-Million Dollar Global VR Program To Advance Creation And Appreciation Of The Arts</h1>

<h2 class="xn-hedline">Virtual Reality enhances the overall museum experience and content creation;</h2>

<h2 class="xn-hedline">Vive Studios will bring some of the world's most fascinating, historic and beautiful art installations into the home through VIVEPORT</h2>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">SAN FRANCISCO and LONDON, Nov. 8, 2017</p>
</div>

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<p>
<span class="xn-location">SAN FRANCISCO</span> and&nbsp;LONDON, <span class="xn-chron">Nov. 8, 2017</span> /PRNewswire/ --&nbsp;HTC VIVE&trade;, the leading virtual reality (VR) platform, today announced VIVE Arts, a new multi-million dollar global VR program set to change the way the world creates and engages with the arts. Vive recognizes VR's potential to share and engage with the world's most valuable treasures in a new and exciting way, and the company's latest investment will support the content, creators and institutions that embrace this new medium.</p>

   

<p>Vive has been supporting and investing in the arts and culture space since its launch, creating ground-breaking partnerships with <span class="xn-location">London's</span> <a href="https://www.royalacademy.org.uk/exhibition/project-virtually-real" rel="nofollow" target="_blank">Royal Academy of Arts</a>, <span class="xn-location">Taipei's</span> <a href="https://www.npm.gov.tw/en/Article.aspx?sNo=03000060" rel="nofollow" target="_blank">National Palace Museum</a>, Mus&eacute;um national d'Histoire naturelle (<a href="http://www.mnhn.fr/en/visit/lieux/grande-galerie-evolution-gallery-evolution" rel="nofollow" target="_blank">French National Museum of Natural History</a>) in <span class="xn-location">Paris</span>, <span class="xn-location">Washington D.C.'s</span> <a href="http://www.newseum.org/exhibits/current/nbc-news-interactive-newsroom/virtual-reality/" rel="nofollow" target="_blank">Newseum</a>, and <span class="xn-location">St. Petersburg's</span> <a href="https://www.hermitagemuseum.org/wps/portal/hermitage/panorama/virtual_visit/panoramas-m-1/?lng=en" rel="nofollow" target="_blank">Hermitage Museum</a> among others. Vive Arts' next project will be in <span class="xn-location">London</span> for Tate Modern's major upcoming exhibition, <i>Modigliani</i>, opening on <span class="xn-chron">November 23</span><sup>rd</sup>, where Vive will bring a one-of-a-kind integrated VR experience to gallery-goers. A first for both Vive and Tate, it will bring visitors to the exhibition closer into the artist's world while also being available as an experience at home through <a href="https://www.viveport.com/" rel="nofollow" target="_blank">VIVEPORT</a>, the leading VR app store. </p>

<p>The Vive Arts program will help cultural institutions fund and develop VR installations that furthers education of the arts across the globe, as well as content that will be made available on Viveport. Vive will work with museums and content developers to bring their works to life in a whole new way. </p>

<p>"With the launch of Vive Arts, we are driving Virtual Reality's influence in art and providing access to our world's cultural heritage. We are empowering artists to create, and consumers to experience and interpret, art and culture in new ways," said <span class="xn-person">Joel Breton</span>, vice president, VIVE Studios. "We are thrilled for the next Vive Arts' project with Tate Modern, and support their mission to increase the public's enjoyment and understanding of international modern and contemporary art."</p>

<p>
<b><span class="xn-location">London's</span> Tate Modern: <br>
</b>'We are thrilled to be working with HTC VIVE to bring a new and exciting digital experience to our visitors," said <span class="xn-person">Frances Morris</span>, Director, Tate Modern.&nbsp; "We are always looking to push creative boundaries and we think this will be a fantastic opportunity to give the public a different and in-depth understanding of this much-loved artist through new technology."</p>

<p>
<b><span class="xn-location">Taipei's</span> National Palace Museum <br>
</b>National Palace Museum has a priceless collection of artifacts, paintings, rare books, and other treasures. <span class="xn-person">Jasper Jeng-Yi Lin</span>, Director of the Museum, has made them even more accessible to everyone via new technologies like VR. A massive numbers of artifacts have been digitized for appreciation, research, and creative applications. Using virtual reality, the museum has created experiences for calligraphy, paintings, as well as the Tong-an Ships of 19th-century <span class="xn-location">China</span>, so that visitors can appreciate their beauty across time and space. The National Palace Museum invites friends from around the globe to enjoy its ancient treasures via VR. </p>

<p>
<b><span class="xn-location">Washington D.C.'s</span> Newseum: <br>
</b>"At the Newseum, we've been working closely with Vive to bring amazing experiences to life in VR.&nbsp;Together, we're greatly enhancing the educational opportunities in our museum," said <span class="xn-person">Mitch Gelman</span>, Chief Technology Officer, Newseum.&nbsp; "With our most recent experience, we're able to transport you to communist East Berlin at the height of the Cold War, and immerse visitors in the moment like never before."</p>

<p>
<b><span class="xn-location">Paris'</span> Mus&eacute;um national d'Histoire naturelle (French National Museum of Natural History) <br>
</b>The Mus&eacute;um national d'Histoire naturelle (French National Museum of Natural History), in partnership with Orange, will offer a unique immersive virtual reality experience to explore the tree of the living, iconic species and how they are related to each other. Experience the origin of life on earth as well as how human beings influences our own environment. By the end of the year, the Mus&eacute;um national d'Histoire naturelle will open a dedicated area within the "La Grande Galerie de l'&Eacute;volution" (Gallery of Evolution) for visitors to experience on site with HTC Vive VR headsets.&nbsp; This content will also be available in home through Viveport by end of November. </p>

<p>
<b><span class="xn-location">London's</span> Royal Academy of Arts <br>
</b>"We are delighted to be collaborating with HTC VIVE on&nbsp;<i>From Life</i>, an experimental exhibition project that explores everything from artistic process to technological evolution and creative collaboration, said <span class="xn-person">Tim Marlow</span>, Artistic Director of the Royal Academy of Arts.&nbsp; "It is an exciting opportunity for leading artists to explore the creative potential of Virtual Reality technology, and for our audiences to experience this technology first-hand, in the gallery and at home via Viveport."</p>

<p>More than a dozen pieces of Vive Arts content will be available on Viveport starting today. Interested museums and content creators can visit arts.vive.com for more information.</p>

<p>
<b>About HTC VIVE <br>
</b>VIVE is a first-of-its-kind virtual reality platform, built and optimized for room-scale VR and true-to-life interactions.&nbsp; Delivering on the promise of VR with game-changing technology and best-in-class content, Vive has created the strongest ecosystem for VR hardware and software, bringing VR to consumers, developers and enterprises alike.&nbsp;&nbsp; The Vive ecosystem is built around the best VR hardware in market, supported by Vive X, a <span class="xn-money">$100 million</span> accelerator for VR and related technology start-ups, Viveport, a global platform and app store with the worlds first VR subscription model that operates in more than 32 countries, and Vive Studios, its VR content development and publishing initiative. </p>

<p>For more information on Vive, please visit <a href="https://www.vive.com/" rel="nofollow" target="_blank">https://www.vive.com</a>.</p>

<p>
<i>HTC, the HTC logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.</i>
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<p id="PURL">View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/htc-vive-launches-vive-arts-a-multi-million-dollar-global-vr-program-to-advance-creation-and-appreciation-of-the-arts-300551348.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/htc-vive-launches-vive-arts-a-multi-million-dollar-global-vr-program-to-advance-creation-and-appreciation-of-the-arts-300551348.html</a>
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<p>SOURCE  HTC VIVE</p>

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<p>CONTACT: Patrick Seybold, patrick_seybold@htc.com <br>
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<p>Web Site: <a class="release-link" href="https://www.vive.com" target="_newbrowser">https://www.vive.com</a>
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