Goodway Group Launches First Custom Ad Networks Without Standard Site List
JENKINTOWN, Pa., March 2 -- Goodway Group, a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel, recently launched the first ad networks to custom-create site lists. The change removes the standard site list limits for advertisers to not be limited to a standard site list and offers the opportunity for them to procure inventory "on demand."
Goodway Group has earned a reputation for unparalleled integrity and innovation in digital advertising and continues to provide a high-level of engagement with its clients. Ordering inventory from publishers on an as-needed basis, and working with the right behavioral data in real-time, creates the most successful environment for a client. The trifecta of no site list, impression scoring, and buy on-demand is a winning formula.
"When advertisers work with ad networks that pre-buy inventory, vulnerabilities can easily be exposed," said Goodway Group COO Jay Friedman. "By employing advanced measures such as eliminating the standard site list, Goodway Group offers advertisers all of the benefits of customized campaigns with the scale, reach and cost-efficiency of an ad network."
As client demands grow, the traditional ad network model is losing its effectiveness. Goodway Group's move to eliminate the standard site list marks new ground for a truly handpicked solution. Without compromising cost efficiency and transparency, advertisers are no longer limited to the sites within the networks.
About Goodway Group
Goodway Group is a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel. With more than thirty years of specialized experience in retail marketing, Goodway brings and applies its wealth of experience in retail marketing to online media to deliver measurable, effective results.
The company headquarters are located in Jenkintown, PA, just 10 miles north of Philadelphia, with regional offices located in Austin, Boston, Dallas, Chicago, San Francisco, Los Angeles, New York, Atlanta, Minneapolis, and Philadelphia. For more information, visit http://www.goodwaygroup.com/.