Tektronix Helps Content Creators Solve Critical Challenges Capturing 4K/UHD, WCG, HDR Content
Poster: SySAdmin
Posted on August 29, 2017 at 8:56:01 AM
<HTML>
<head>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</head>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
<table align="center" border="0" cellpadding="0" cellspacing="0" height="100%" id="bodyTable" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 0;background-color: #DEE0E2;border-collapse: collapse !important;height: 100% !important;width: 100% !important;" width="100%">
<tr>
<td align="center" id="bodyCell" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 20px;border-top: 4px solid #BBBBBB;height: 100% !important;width: 100% !important;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateContainer" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;width: 600px;background-color: #ffffff;border: 1px solid #BBBBBB;border-collapse: collapse !important;">
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateHeader" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #F4F4F4;border-top: 1px solid #FFFFFF;border-bottom: 1px solid #CCCCCC;border-collapse: collapse !important;" width="100%">
<tr>
<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_push_email_logo_header.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #FFFFFF;border-top: 1px solid #FFFFFF;border-collapse: collapse !important;" width="100%">
<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;border-collapse: collapse !important;" width="100%">
<tr>
<style type="text/css">
/* Style Definitions */
span.prnews_span
{
font-size:8pt;
font-family:"Arial";
color:black;
}
a.prnews_a
{
color:blue;
}
li.prnews_li
{
font-size:8pt;
font-family:"Arial";
color:black;
}
p.prnews_p
{
font-size:0.62em;
font-family:"Arial";
color:black;
margin:0in;
}
</style>
<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Tektronix Helps Content Creators Solve Critical Challenges Capturing 4K/UHD, WCG, HDR Content</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">New PRISM Options Allow Camera Operators to Quickly Calibrate and Balance Multiple Cameras to Accommodate a Wide Range of Output Formats</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">BEAVERTON, Ore., Aug. 29, 2017</p>
</div>
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<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">BEAVERTON, Ore.</span>, <span class="xn-chron">Aug. 29, 2017</span> /PRNewswire/ -- New technologies such as 4K, Wide Color Gamut (WCG) and High Dynamic Range (HDR) allow video content creators to create stunning images and content for delivery to the home, but they also add considerable complexity to workflows. Tektronix, Inc., an industry-leading innovator of video test and monitoring solutions, today unveiled a comprehensive set of production tools to help content creators minimize and manage this complexity at its source – the camera. The new solutions, available now, will be demonstrated at IBC 2017 this September on Stand 10 D41.</p>
<p>In live environments, there is often a mix of HDR (High Dynamic Range) and SDR (Standard Dynamic Range) cameras used. When using traditional waveform monitors to balance these cameras the different trace levels for the same luminance levels forces operators to do a lot of guess work as they try to balance the cameras. In studio or episodic production environments, there is a high cost associated with scene setup and luminance levels, therefore, Operators and DP's (Director of Photography) need quick and consistent ways to set lighting using displays that provide measurements and levels that have a direct correlation to the relative light levels (Stops) rather than percentage scales available in traditional waveform displays. In addition, matching colors and skin tones across different color spaces (BT2020 and BT709) is challenging when producing content in multiple formats which means operators need familiar displays (such as BT709 Vector display) that enable them to make these checks quickly and accurately across color spaces. </p>
<p>"Multiple and still-evolving 4K, WCG and HDR standards and formats put content creators in the position of having to deal with an array of confusing and complex requirements almost daily. And when errors happen, they can end up being costly and time consuming," said <span class="xn-person">Charlie Dunn</span>, general manager, Video Product Line, Tektronix. "With our new comprehensive monitoring solution based on the PRISM platform, we are helping our customers confidently create high quality content with the latest technologies, giving them a competitive advantage and lowering costs and reducing risk." </p>
<p>As a software-based platform, PRISM offers a range of options and field-installable upgrades for monitoring hybrid IP/SDI networks among many other applications. With the addition of the new 4K/WCG/HDR toolset, PRISM now becomes a comprehensive production solution specifically designed to address multi-format and multi-standard challenges. PRISM is the ideal HDR and WCG solution for camera acquisition in OB Vans and production studios. The new toolset includes:</p>
<ul type="disc">
<li>A Tektronix-patented Stop Waveform Display that allows operators to adjust camera exposure in a consistent manner without having to worry about the optical to electric transfer function (OETF) of a camera. It also allows cinematographers shooting episodic dramas to quickly create scene or subject lighting, saving production time and expense.
</li>
<li>An industry first vector display with a 3D look-up table (LUT) that allows the familiar BT.709 vector to be used to evaluate skin tones, match colors to familiar reference marks and determine the degree of color gamut compatibility for BT.709 conversion. Because operators can stay in their comfort zone even when working with different color systems, the vector display helps to create high quality content without error and reduces the learning curve.
</li>
<li>A combination of full, quad or vertical display modes that give operators extensive flexibility to view application displays optimally for their needs and thus maximize their efficiency.</li>
</ul>
<p>
<b>Availability</b>
</p>
<p>Available in 3RU half-rack, 1RU full-rack and standalone configurations, the PRISM platform along with the new production toolset will be available at the end of September. For more information, please visit <a href="http://www.tek.com/media-analysis-solutions-ip-sdi-infrastructure" rel="nofollow" target="_blank">http://www.tek.com/media-analysis-solutions-ip-sdi-infrastructure</a>. </p>
<p>
<b>Wondering what else Tektronix is up to?</b> Check out the Tektronix <a href="http://www.tek.com/blog" rel="nofollow" target="_blank">Bandwidth Banter blog</a> and stay up to date on the latest news from Tektronix on <a href="https://twitter.com/tektronix" rel="nofollow" target="_blank">Twitter</a> and <a href="http://www.facebook.com/Tektronix" rel="nofollow" target="_blank">Facebook</a>.</p>
<p>
<b>About Tektronix</b>
</p>
<p>Headquartered in <span class="xn-location">Beaverton, Oregon</span>, Tektronix delivers innovative, precise and easy-to-operate test, measurement and monitoring solutions that solve problems, unlock insights and drive discovery. Tektronix has been at the forefront of the digital age for over 70 years. Join us on the journey of innovation at <a href="http://www.tektronix.com/" rel="nofollow" target="_blank">TEK.COM</a>. </p>
<p>Tektronix is a registered trademark of Tektronix, Inc. All other trade names referenced are the service marks, trademarks or registered trademarks of their respective companies. </p>
<p id="PURL">View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/tektronix-helps-content-creators-solve-critical-challenges-capturing-4kuhd-wcg-hdr-content-300505676.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/tektronix-helps-content-creators-solve-critical-challenges-capturing-4kuhd-wcg-hdr-content-300505676.html</a>
</p>
<p>SOURCE Tektronix</p>
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<p>CONTACT: Amy Higgins, Worldwide PR & Brand Manager, Tektronix, ahiggins@tektronix.com, 503.627.6497 <br>
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<h1 class="xn-hedline">Tektronix Helps Content Creators Solve Critical Challenges Capturing 4K/UHD, WCG, HDR Content</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">New PRISM Options Allow Camera Operators to Quickly Calibrate and Balance Multiple Cameras to Accommodate a Wide Range of Output Formats</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">BEAVERTON, Ore., Aug. 29, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">BEAVERTON, Ore.</span>, <span class="xn-chron">Aug. 29, 2017</span> /PRNewswire/ -- New technologies such as 4K, Wide Color Gamut (WCG) and High Dynamic Range (HDR) allow video content creators to create stunning images and content for delivery to the home, but they also add considerable complexity to workflows. Tektronix, Inc., an industry-leading innovator of video test and monitoring solutions, today unveiled a comprehensive set of production tools to help content creators minimize and manage this complexity at its source – the camera. The new solutions, available now, will be demonstrated at IBC 2017 this September on Stand 10 D41.</p>
<p>In live environments, there is often a mix of HDR (High Dynamic Range) and SDR (Standard Dynamic Range) cameras used. When using traditional waveform monitors to balance these cameras the different trace levels for the same luminance levels forces operators to do a lot of guess work as they try to balance the cameras. In studio or episodic production environments, there is a high cost associated with scene setup and luminance levels, therefore, Operators and DP's (Director of Photography) need quick and consistent ways to set lighting using displays that provide measurements and levels that have a direct correlation to the relative light levels (Stops) rather than percentage scales available in traditional waveform displays. In addition, matching colors and skin tones across different color spaces (BT2020 and BT709) is challenging when producing content in multiple formats which means operators need familiar displays (such as BT709 Vector display) that enable them to make these checks quickly and accurately across color spaces. </p>
<p>"Multiple and still-evolving 4K, WCG and HDR standards and formats put content creators in the position of having to deal with an array of confusing and complex requirements almost daily. And when errors happen, they can end up being costly and time consuming," said <span class="xn-person">Charlie Dunn</span>, general manager, Video Product Line, Tektronix. "With our new comprehensive monitoring solution based on the PRISM platform, we are helping our customers confidently create high quality content with the latest technologies, giving them a competitive advantage and lowering costs and reducing risk." </p>
<p>As a software-based platform, PRISM offers a range of options and field-installable upgrades for monitoring hybrid IP/SDI networks among many other applications. With the addition of the new 4K/WCG/HDR toolset, PRISM now becomes a comprehensive production solution specifically designed to address multi-format and multi-standard challenges. PRISM is the ideal HDR and WCG solution for camera acquisition in OB Vans and production studios. The new toolset includes:</p>
<ul type="disc">
<li>A Tektronix-patented Stop Waveform Display that allows operators to adjust camera exposure in a consistent manner without having to worry about the optical to electric transfer function (OETF) of a camera. It also allows cinematographers shooting episodic dramas to quickly create scene or subject lighting, saving production time and expense.
</li>
<li>An industry first vector display with a 3D look-up table (LUT) that allows the familiar BT.709 vector to be used to evaluate skin tones, match colors to familiar reference marks and determine the degree of color gamut compatibility for BT.709 conversion. Because operators can stay in their comfort zone even when working with different color systems, the vector display helps to create high quality content without error and reduces the learning curve.
</li>
<li>A combination of full, quad or vertical display modes that give operators extensive flexibility to view application displays optimally for their needs and thus maximize their efficiency.</li>
</ul>
<p>
<b>Availability</b>
</p>
<p>Available in 3RU half-rack, 1RU full-rack and standalone configurations, the PRISM platform along with the new production toolset will be available at the end of September. For more information, please visit <a href="http://www.tek.com/media-analysis-solutions-ip-sdi-infrastructure" rel="nofollow" target="_blank">http://www.tek.com/media-analysis-solutions-ip-sdi-infrastructure</a>. </p>
<p>
<b>Wondering what else Tektronix is up to?</b> Check out the Tektronix <a href="http://www.tek.com/blog" rel="nofollow" target="_blank">Bandwidth Banter blog</a> and stay up to date on the latest news from Tektronix on <a href="https://twitter.com/tektronix" rel="nofollow" target="_blank">Twitter</a> and <a href="http://www.facebook.com/Tektronix" rel="nofollow" target="_blank">Facebook</a>.</p>
<p>
<b>About Tektronix</b>
</p>
<p>Headquartered in <span class="xn-location">Beaverton, Oregon</span>, Tektronix delivers innovative, precise and easy-to-operate test, measurement and monitoring solutions that solve problems, unlock insights and drive discovery. Tektronix has been at the forefront of the digital age for over 70 years. Join us on the journey of innovation at <a href="http://www.tektronix.com/" rel="nofollow" target="_blank">TEK.COM</a>. </p>
<p>Tektronix is a registered trademark of Tektronix, Inc. All other trade names referenced are the service marks, trademarks or registered trademarks of their respective companies. </p>
<p id="PURL">View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/tektronix-helps-content-creators-solve-critical-challenges-capturing-4kuhd-wcg-hdr-content-300505676.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/tektronix-helps-content-creators-solve-critical-challenges-capturing-4kuhd-wcg-hdr-content-300505676.html</a>
</p>
<p>SOURCE Tektronix</p>
</div>
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<p>CONTACT: Amy Higgins, Worldwide PR & Brand Manager, Tektronix, ahiggins@tektronix.com, 503.627.6497 <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.tek.com/" target="_newbrowser">http://www.tek.com/</a>
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