Premium Carry Solutions Brand, DICOTA, Unveils Fresh Corporate Identity and Embarks on Rejuvenating its Product Portfolio
STOCKHOLM, February 2, 2010-- Leading carry solutions brand, DICOTA, is revamping its corporate
identity and product range with the expansion of its collections to meet the
demands of burgeoning consumer segments.
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Part of the OSM Group, DICOTA designs quality carry solutions for the
multi-media industry. DICOTA established its trusted name with quality and
functional products primarily for business and corporate consumers. DICOTA is
now developing its offering for both its existing customer base and three new
"At the heart of our new identity is the recognition of the
emotional attachment individuals have with the content stored on their multi-
media devices - email, documents, music, film or photographs: all important
elements of people's lives - at DICOTA we develop carry solutions that
'protect your world' as well of course your hardware," says Phil Mulholland,
OSM Group Chief Marketing Officer.
DICOTA has developed five new series - Me, Studio, Essence, Prime and One
- each for specifically identified customer groups. These are the first of a
range of new products that are scheduled for roll-out in the coming year.
Four of the five new series will debut at CeBIT, with the Studio series
set for release in the second half of the year. The Prime and Essence series
build on the strong heritage of the DICOTA brand, while Me, One and Studio
evolve DICOTA's brand core, providing carry solutions that cater for the
growing popularity of netbooks, tablets and ebooks - seen especially in the
past 12 months - as well as smart phones, cameras and MP3 players.
In a unique offer to support customers in protecting their
personal and professional data, DICOTA has teamed up with online digital
storage experts, Memopal with the "Protect Your World" campaign. Under the
offer, customers have access to a 150GB back-up download service entirely
free of charge for a 60-day trial period, and a 20 percent discount on the
annual fee for the first year. For more details on this offer,
please contact DICOTA or Memopal.
The rejuvenation of the DICOTA product range gets underway at
the CeBIT exhibition that runs between March 2 and March 6 in Hanover,
Germany. OSM and DICOTA will be exhibiting in Hall 15, Stand F16, Planet
Reseller, under the campaign theme "Bag to the Future". CeBIT is the world's
largest trade fair showcasing digital IT and telecommunications solutions for
home and work environments.
DICOTA develops, manufactures and distributes high-quality
notebook bags, customized case solutions and innovative mobile computing
accessories. With nine independent country subsidiaries and over 80 partners,
DICOTA has a strong global presence. Find out more about DICOTA and our new
range of innovative and stylish products, at http://www.dicota.com. You can
learn more about the CeBIT exhibition at http://www.cebit.de
About OSM Group
OSM Group specialises in the design, manufacture and
distribution of customized mobile accessories, retail display and premium
product solutions for leading brands primarily in the multi-media industry.
For more information about OSM Group, please visit our website at http://www.osmglobal.com