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<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</HEAD>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
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<tr>
<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_push_email_logo_header.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
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<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
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<tr>
<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">TIMEX and SilMach Disrupt Watch Industry</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">NEW DELHI, June 30, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">NEW DELHI</span>, <span class="xn-chron">June 30, 2017</span> /PRNewswire/ --</p>
<p>TIMEX, a global leader in watchmaking for more than 160 years, has partnered with SilMach, a French pioneer in Micro-Electro-Mechanical-Systems (MEMS), to create the first MEMS-powered watch movement. The jointly created MEMS watch motors (boxes) and movements are the first-ever to utilize the MEMS nano technology thanks to SilMach's PowerMEMS patented solution. The joint venture will be based, along with SilMach and Fralsen (TIMEX's movement parts manufacturing facility) in the French micromechanical cluster of Besancon. Merging TIMEX' 160 years of expertise in watchmaking with the pioneering skills of SilMach, the joint venture is set to disrupt the watch industry.</p>
<p> (Photo: <a href="http://mma.prnewswire.com/media/529773/Timex_SilMach_watch_industry.jpg" rel="nofollow">http://mma.prnewswire.com/media/529773/Timex_SilMach_watch_industry.jpg</a> )<br>
</p>
<p>TIMEX expects to release its first MEMS-powered watch movement within its 2019 collection.</p>
<p>
<b>The New PowerMEMS Movement is disruptive</b> </p>
<p>The new PowerMEMS movement replaces the 40+ year old magnetic technology that currently powers all existing quartz analogue watches by the high torque and high speed energy efficient silicon electric-mechanical property. By reversing the traditional usage of passive MEMS to translate an electrical signal into a micromechanical motion, PowerMEMS motors are uniquely positioned to replace the aging magnet based Lavet motors used in analog watches, connected watches and provide countless new exciting applications.</p>
<p>The PowerMEMS-based movement is disruptive because it creates endless possibilities in design and function, a game changer for an industry currently bound by the physical constraints of the traditional Lavet motor. PowerMEMS provide direct drive and geared motorization that is compatible with Surface Mount Technology (SMT) used to populate Printed Circuit Boards (PCB). This new design will introduce the watch industry to cutting-edge nano technologies with higher efficiency allowing for longer battery life, fewer components creating less complexity, producing a superior quality, lower costs, yet smaller movement allowing for far more creative and flexible watch designs.</p>
<p>
<b>A unique partnership created through complementary old and new expertise</b> </p>
<p>SilMach and TIMEX will co-design and co-own PowerMEMS motor boxes, jointly develop PowerMEMS-based movements and share the new collective Intellectual Property. TIMEX and SilMach have agreed to the exclusive design, assembly and distribution of PowerMEMS boxes.</p>
<p>The creation of the joint venture will be unveiled at the <span class="xn-person">Le Bourget</span> air show in <span class="xn-location">Paris, France</span> on the <span class="xn-chron">22 June, 2017</span>. For this occasion, TIMEX created a 'Paris Le Bourget' limited edition of its best-selling style, the Waterbury Chronograph. The 200 units limited edition will be numbered and bear both companies' logos on the case back and will be made in <span class="xn-location">France</span>. The colours of the French flag as well as 'Le Bourget - <span class="xn-location">Paris</span> 2017' will feature prominently just above the number six to celebrate the joint venture.</p>
<p>
<span class="xn-person">Tobias Reiss-Schmidt</span>, TIMEX Group President and CEO commenting on the new disruptive partnership, stated, "<i>Thanks to our partnership with SilMach, Timex has succeeded in developing yet again a first in the watch industry. Together with SilMach we are disrupting the industry and setting the stage for nano technology. With this development, we are taking revolutionary steps that will dramatically enhance design and function in watchmaking in ways that were previously not thought possible</i>."</p>
<p>For <span class="xn-person">Patrice Minotti</span>, SilMach CEO, who founded the company in 2003, the creation of this joint venture represents a fundamental step in a creative process that started in 1996, when he oversaw the LIMMS / CNRS joint laboratory at the <span class="xn-org">University of Tokyo</span>, Japan (Laboratory of Integrated Micro Mechanical Systems).</p>
<p>The creation of this joint venture aims at developing both the mass-manufacturing and commercialization of competitive PowerMEMS solutions for the watch industry, uniquely suited for the stringent technological needs of connected watches. Commenting on the creation of the joint-venture, the SilMach CEO says, "The strategic alliance with TIMEX brings SilMach a century-old expertise in watchmaking and complementary know-how essential to create PowerMEMS solutions tailored for the watch industry."</p>
<p>
<b>About </b> <b>TIMEX and SilMach</b> </p>
<p>The newly created TIMEX and SilMach joint venture, based in Besancon, <span class="xn-location">France</span> will be developing movement motor boxes and movements based on SilMach's patented PowerMEMS technology. The co-enterprise between TIMEX and SilMach has exclusive rights to be the sole company to develop and distribute PowerMEMS boxes and selectively jointly developed PowerMEMS-based movements.</p>
<p>TIMEX will be the sole manufacturer and vendor for the joint venture of the PowerMEMs boxes, movements, and parts. SilMach will be responsible for the development of MEMS-based technology and ASIC for the MEMS boxes and providing tooling and other equipment necessary for delivery of MEMS-based technology. TIMEX will provide its expertise on watch movements to facilitate the development of PowerMEMS boxes as suitable for watch movements and provide tooling and other equipment. TIMEX will also provide its expertise in developing the PowerMEMS movements.</p>
<p>Click play to watch the video: <a href="http://bit.ly/2sMsnaD" rel="nofollow">http://bit.ly/2sMsnaD</a>
</p>
<p>
<b>Media </b> <b>contact:</b> <br>
Lakshmi Kumari<br>
<span class="xn-person">Genesis Burson-Marsteller</span>
<br>
<a href="mailto:Lakshmi.kumari@bm.com" rel="nofollow">Lakshmi.kumari@bm.com</a>
<br>
+91-9711059461</p>
<p>Malavikka Sharma<br>
<span class="xn-person">Genesis Burson-Marsteller</span>
<br>
<a href="mailto:Malavika.sharma@bm.com" rel="nofollow">Malavika.sharma@bm.com</a>
<br>
+91-9873091320<br>
</p>
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<h1 class="xn-hedline">TIMEX and SilMach Disrupt Watch Industry</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">NEW DELHI, June 30, 2017</p>
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<p>
<span class="xn-location">NEW DELHI</span>, <span class="xn-chron">June 30, 2017</span> /PRNewswire/ --</p>
<p>TIMEX, a global leader in watchmaking for more than 160 years, has partnered with SilMach, a French pioneer in Micro-Electro-Mechanical-Systems (MEMS), to create the first MEMS-powered watch movement. The jointly created MEMS watch motors (boxes) and movements are the first-ever to utilize the MEMS nano technology thanks to SilMach's PowerMEMS patented solution. The joint venture will be based, along with SilMach and Fralsen (TIMEX's movement parts manufacturing facility) in the French micromechanical cluster of Besancon. Merging TIMEX' 160 years of expertise in watchmaking with the pioneering skills of SilMach, the joint venture is set to disrupt the watch industry.</p>
<p> (Photo: <a href="http://mma.prnewswire.com/media/529773/Timex_SilMach_watch_industry.jpg" rel="nofollow">http://mma.prnewswire.com/media/529773/Timex_SilMach_watch_industry.jpg</a> )<br>
</p>
<p>TIMEX expects to release its first MEMS-powered watch movement within its 2019 collection.</p>
<p>
<b>The New PowerMEMS Movement is disruptive</b> </p>
<p>The new PowerMEMS movement replaces the 40+ year old magnetic technology that currently powers all existing quartz analogue watches by the high torque and high speed energy efficient silicon electric-mechanical property. By reversing the traditional usage of passive MEMS to translate an electrical signal into a micromechanical motion, PowerMEMS motors are uniquely positioned to replace the aging magnet based Lavet motors used in analog watches, connected watches and provide countless new exciting applications.</p>
<p>The PowerMEMS-based movement is disruptive because it creates endless possibilities in design and function, a game changer for an industry currently bound by the physical constraints of the traditional Lavet motor. PowerMEMS provide direct drive and geared motorization that is compatible with Surface Mount Technology (SMT) used to populate Printed Circuit Boards (PCB). This new design will introduce the watch industry to cutting-edge nano technologies with higher efficiency allowing for longer battery life, fewer components creating less complexity, producing a superior quality, lower costs, yet smaller movement allowing for far more creative and flexible watch designs.</p>
<p>
<b>A unique partnership created through complementary old and new expertise</b> </p>
<p>SilMach and TIMEX will co-design and co-own PowerMEMS motor boxes, jointly develop PowerMEMS-based movements and share the new collective Intellectual Property. TIMEX and SilMach have agreed to the exclusive design, assembly and distribution of PowerMEMS boxes.</p>
<p>The creation of the joint venture will be unveiled at the <span class="xn-person">Le Bourget</span> air show in <span class="xn-location">Paris, France</span> on the <span class="xn-chron">22 June, 2017</span>. For this occasion, TIMEX created a 'Paris Le Bourget' limited edition of its best-selling style, the Waterbury Chronograph. The 200 units limited edition will be numbered and bear both companies' logos on the case back and will be made in <span class="xn-location">France</span>. The colours of the French flag as well as 'Le Bourget - <span class="xn-location">Paris</span> 2017' will feature prominently just above the number six to celebrate the joint venture.</p>
<p>
<span class="xn-person">Tobias Reiss-Schmidt</span>, TIMEX Group President and CEO commenting on the new disruptive partnership, stated, "<i>Thanks to our partnership with SilMach, Timex has succeeded in developing yet again a first in the watch industry. Together with SilMach we are disrupting the industry and setting the stage for nano technology. With this development, we are taking revolutionary steps that will dramatically enhance design and function in watchmaking in ways that were previously not thought possible</i>."</p>
<p>For <span class="xn-person">Patrice Minotti</span>, SilMach CEO, who founded the company in 2003, the creation of this joint venture represents a fundamental step in a creative process that started in 1996, when he oversaw the LIMMS / CNRS joint laboratory at the <span class="xn-org">University of Tokyo</span>, Japan (Laboratory of Integrated Micro Mechanical Systems).</p>
<p>The creation of this joint venture aims at developing both the mass-manufacturing and commercialization of competitive PowerMEMS solutions for the watch industry, uniquely suited for the stringent technological needs of connected watches. Commenting on the creation of the joint-venture, the SilMach CEO says, "The strategic alliance with TIMEX brings SilMach a century-old expertise in watchmaking and complementary know-how essential to create PowerMEMS solutions tailored for the watch industry."</p>
<p>
<b>About </b> <b>TIMEX and SilMach</b> </p>
<p>The newly created TIMEX and SilMach joint venture, based in Besancon, <span class="xn-location">France</span> will be developing movement motor boxes and movements based on SilMach's patented PowerMEMS technology. The co-enterprise between TIMEX and SilMach has exclusive rights to be the sole company to develop and distribute PowerMEMS boxes and selectively jointly developed PowerMEMS-based movements.</p>
<p>TIMEX will be the sole manufacturer and vendor for the joint venture of the PowerMEMs boxes, movements, and parts. SilMach will be responsible for the development of MEMS-based technology and ASIC for the MEMS boxes and providing tooling and other equipment necessary for delivery of MEMS-based technology. TIMEX will provide its expertise on watch movements to facilitate the development of PowerMEMS boxes as suitable for watch movements and provide tooling and other equipment. TIMEX will also provide its expertise in developing the PowerMEMS movements.</p>
<p>Click play to watch the video: <a href="http://bit.ly/2sMsnaD" rel="nofollow">http://bit.ly/2sMsnaD</a>
</p>
<p>
<b>Media </b> <b>contact:</b> <br>
Lakshmi Kumari<br>
<span class="xn-person">Genesis Burson-Marsteller</span>
<br>
<a href="mailto:Lakshmi.kumari@bm.com" rel="nofollow">Lakshmi.kumari@bm.com</a>
<br>
+91-9711059461</p>
<p>Malavikka Sharma<br>
<span class="xn-person">Genesis Burson-Marsteller</span>
<br>
<a href="mailto:Malavika.sharma@bm.com" rel="nofollow">Malavika.sharma@bm.com</a>
<br>
+91-9873091320<br>
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