Redesigned Brings Electrical Industry, NECA-IBEW into Sharper View

March 1, 2010

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Redesigned Brings Electrical Industry, NECA-IBEW into Sharper View

BETHESDA, Md., March 1 -- The award-winning is now sporting a fresh, clean look, all the better to deliver the latest video reports from the electrical field.  A joint production of the National Electrical Contractors Association (NECA) and the International Brotherhood of Electrical Workers (IBEW), is the only web TV program dedicated to providing an in-depth look at breaking news in the electrical construction and information systems industries.

Says Rex Ferry, President of NECA, "The revamped site offers an array of new features designed to enhance the viewer experience and to tell the NECA-IBEW story in a more compelling fashion."

Included among those features is a streamlined home page with a new color scheme, created to enhance viewing of the site's current lead story.  A menu below provides access to other recent videos exploring an array of topics, from green energy to innovative training programs.  Past stories are accessible through a growing archive that allows viewers to browse features either by category or by keywords.  Additionally, tags accompanying each video provide easy access to similarly themed presentations.

Once a news report has been watched, a multi-function tool box enables viewers to share the video in a variety of ways, from email links to embedding the story in other web pages.

A newsletter alerting viewers to newly posted stories has also undergone a redesign.

"Information sharing is an important way of ensuring we all stay up-to-date with the latest developments in the field," says IBEW International President Ed Hill.  "With we have a convenient and engaging way of letting the world know what NECA and IBEW are doing to move the industry forward."

  To view the redesigned site, visit


Through their joint marketing organization - the National Labor-Management Cooperation Committee (NLMCC) of the organized electrical construction industry - NECA and IBEW together work to:

  --  Reach customers with accurate information about the industry; and
  --  Achieve better internal communication between labor and management.

NECA has provided over a century of service to the $130 billion electrical construction industry that brings power, light and communication technology to buildings and communities across the United States. NECA's national office and 119 local chapters advance the industry through advocacy, education, research and standards development.

With 725,000 members who work in a wide variety of fields - including construction, utilities, telecommunications and manufacturing - IBEW is among the largest member unions in the AFL-CIO.  IBEW was founded in 1891.

For more information, visit

Source: NLMCC

CONTACT:  Mark Walston, +1-301-919-8755,

Web Site:


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