FreshDirect Launches the Smartest Full-Service Mobile Experience for Fresh Food and Grocery Shopping

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March 1, 2010
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FreshDirect Launches the Smartest Full-Service Mobile Experience for Fresh Food and Grocery Shopping

Download FREE APP and Win Thousands of Dollars in Prizes

LONG ISLAND CITY, N.Y., March 1 -- FreshDirect, New York City's premier online grocer, which has long helped customers save time and money through its home delivery service of farm-fresh foods and brand name groceries, announced today that it is making shopping on-the-go just as fast and easy with a new iPhone application - the first and only full-service app for shopping for fresh food and grocery. The app delivers virtually all of the functionality of FreshDirect.com and allows customers to create new orders as well as modify orders.  Available for free at the Apple App Store, the FreshDirect app is compatible with the iPhone and iPod touch.

Customers can shop FreshDirect's broad selection of fresh foods and brand-name groceries and review specific information such as descriptions, images and nutritional information for each product on the app. The app also includes FreshDirect's proprietary site features such as Daily Produce and Seafood Quality Ratings, as well as "Quick Shop," feature, which makes it fast and easy to shop from previous orders or favorite items.  Incorporating the smart search and recommendation features that FreshDirect customers love and rely on, the new app offers popular customization options such as the ability to specify the thickness of steaks, seafood and deli meat and to select a particular grind for coffee.  FreshDirect's great daily and weekly savings are featured on the new app and customers can also use it to quickly and easily update the delivery date or time for orders that have already been submitted.

Watch the FreshDirect iPhone app video to learn more: http://www.freshdirect.com/category.jsp?catId=about_iphoneapp_video

"FreshDirect is already the smartest and easiest way to shop for fresh products direct from farms and brand-name groceries, all at prices up to 20% below conventional supermarkets," said Monica Woo, Chief Marketing and Strategy Officer, FreshDirect.  "Now we're bringing the experience right to our customers' pockets and enabling them to order next week's groceries any time, anywhere."  Whether on the bus, in a taxi or walking down the street, our customers have full access to FreshDirect's broad product selection, smart shopping features, and deals and discounts. Eating right has never been easier, faster and more affordable.

Existing FreshDirect customers can download the free app, log-in with their FreshDirect account information and begin shopping from the app right away. New FreshDirect customers can download the free app but will then be directed to freshdirect.com to set-up an account before they can log in and start using the app.  To make it even easier to open an account, FreshDirect is offering 15% off the first two orders to new customers who download the app.

Consumers can enter the FreshDirect iPhone Application Sweepstakes to win thousands of dollars in prizes.  The grand prize winner will win a $500 Apple gift card and a $500 FreshDirect gift card.  Additionally, nine second prize winners will win a $200 Apple gift card and a $100 FreshDirect gift card.  No purchase is necessary.  To enter and to see the contest's terms and conditions, customers can visit http://www.freshdirect.com/iphonesweepstakes.

The FreshDirect iPhone application is available for free by browsing the App Store on your iPhone or iPod touch. Consumers can also download it to a computer through the App Store in iTunes: http://www.itunes.com/appstore/ (this link will open iTunes).

To learn more about the new FreshDirect iPhone application, visit http://www.freshdirect.com/category.jsp?catId=about_iphoneapp.

About FreshDirect

FreshDirect is one of the nation's leading online food brands and grocery providers, known for its convenient home delivery service and the manufacture of fresh, delicious food. Changing the way customers shop for groceries since 2002, the company uses a direct distribution model with in-house, overnight production that cuts out the middleman and helps FreshDirect offer farm-fresh food at prices up to 20% lower than conventional grocery stores. Every product is 100% satisfaction guaranteed, every time. Thanks to expert daily ratings, FreshDirect customers can easily shop for best of the season in produce and seafood. FreshDirect also offers a highly personalized online shopping experience, with smart shopping features that help customers track their favorites, remember missed items, shop from previous orders and get recommendations on new foods they might like. FreshDirect has also teamed up with top New York City chefs and restaurants to bring customers quick, restaurant-quality prepared meals, unavailable anywhere else. FreshDirect has fulfilled more than ten million orders to date. Its ever-expanding service area includes most of Manhattan, locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Westchester and Nassau County. FreshDirect ranks 62 on Internet Retailer's Top 500 Guide. For more information, visit http://www.freshdirect.com.

Source: FreshDirect
   

CONTACT:  Tricia Hoban, Peppercom for FreshDirect, +1-212-931-6117,
freshdirect@peppercom.com

Web Site:  http://www.freshdirect.com/

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