Page All:
Page 1
<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</HEAD>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
<table align="center" border="0" cellpadding="0" cellspacing="0" height="100%" id="bodyTable" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 0;background-color: #DEE0E2;border-collapse: collapse !important;height: 100% !important;width: 100% !important;" width="100%">
<tr>
<td align="center" id="bodyCell" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 20px;border-top: 4px solid #BBBBBB;height: 100% !important;width: 100% !important;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateContainer" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;width: 600px;background-color: #ffffff;border: 1px solid #BBBBBB;border-collapse: collapse !important;">
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateHeader" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #F4F4F4;border-top: 1px solid #FFFFFF;border-bottom: 1px solid #CCCCCC;border-collapse: collapse !important;" width="100%">
<tr>
<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_email_header-1.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #FFFFFF;border-top: 1px solid #FFFFFF;border-collapse: collapse !important;" width="100%">
<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;border-collapse: collapse !important;" width="100%">
<tr>
<style type="text/css">
/* Style Definitions */
span.prnews_span
{
font-size:8pt;
font-family:"Arial";
color:black;
}
a.prnews_a
{
color:blue;
}
li.prnews_li
{
font-size:8pt;
font-family:"Arial";
color:black;
}
p.prnews_p
{
font-size:0.62em;
font-family:"Arial";
color:black;
margin:0in;
}
</style>
<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Mattress Firm Launches New Campaign And Announces Strategic Partnership In Pursuit Of Sleep Innovation</h1>
<h2 class="xn-hedline">Steve Wozniak keynotes Mattress Firm tech event, next generation mattresses showcased</h2>
<h2 class="xn-hedline">Purple Bed to be sold in select Mattress Firm retail stores</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">HOUSTON, May 9, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">HOUSTON</span>, <span class="xn-chron">May 9, 2017</span> /PRNewswire/ -- Mattress Firm, Inc., the nation's largest specialty bedding retailer, today launched a new campaign designed to drive awareness around technology in an unexpected place – the mattress. Titled "Technology to Power Off," it showcases Mattress Firm's most innovative mattresses from <span class="xn-person">Serta Simmons Bedding</span> (SSB). </p>
<p>To launch the campaign, tech icon <span class="xn-person">Steve Wozniak</span> joined Mattress Firm CEO <span class="xn-person">Ken Murphy</span> on stage at the Company's annual leadership conference in <span class="xn-location">Houston</span> during a livestreamed keynote discussion about tech innovations and sleep. Mattress Firm is rolling out breakthrough mattress technology from SSB, the largest bedding manufacturer in <span class="xn-location">the United States</span>. The event showcased the Serta iComfort<sup>®</sup> TempTouch<sup>™</sup> and the Beautryrest Black<sup>®</sup> Hybrid.</p>
<p>"As a society, we line up for technology that keeps you constantly connected, yet we long for the ability to power off. Our partners at SSB continue to produce innovative products at an incredible value that are designed to do just that," said Sicily Dickenson, CMO of Mattress Firm. "By using tropes from successful product launches, Droga5 brought the advancement in mattress technology to the forefront." </p>
<p>The keynote kicked off a fully integrated campaign that showcases the mattresses with the same fanfare and techniques that are associated with new technology launches. The campaign will feature national and local TV, radio and digital distribution. Droga5 is the creative agency behind the campaign. For more information visit <a href="http://www.mattressfirm.com/TechReveal2017" rel="nofollow" target="_blank">http://www.MattressFirm.com/TechReveal2017</a>. </p>
<p>"Mattress Firm is in constant pursuit of solutions to help Americans sleep better and offer our customers a curated selection of the best sleep products," said Murphy. "The collaborative partnership between SSB and Mattress Firm brings together renowned industry expertise and creates unparalleled choice and innovative products to help our guests get the best night's sleep." </p>
<p>The Serta iComfort TempTouch is a hi-tech memory foam mattress with breakthrough cooling technology that helps you sleep in cool comfort. The TempActiv<sup>™</sup> Technology is a new advance temperature regulation system that dissipates excess heat while you sleep. The Simmons Beautyrest Black Hybrid, a hi-tech mattress that combines memory foam with individually wrapped coils supported by triple-stranded Advanced Pocketed Coil<sup>™ </sup>Technology, has an unparalleled conforming feel with exceptional support.</p>
<p>"Fostering a spirit of collaboration, this partnership brings together the sleep industry's best in product design and innovation coupled with Mattress Firm's national footprint to bring better sleep to people across the country," said <span class="xn-person">Michael Traub</span>, CEO of <span class="xn-person">Serta Simmons Bedding</span>. "Through our shared commitment to our customers, these products ultimately deliver compelling value based on their individual needs and sleeping preferences." </p>
<p>Continuing its mission to curate the best and latest in sleep technology, Mattress Firm also announced today that it will soon begin a pilot partnership with the Purple<sup>®</sup> Bed. Purple's patented Hyper-Elastic Polymer<sup>™ </sup>is engineered for comfort and responds to pressure without making sleepers compromise between soft or firm.</p>
<p>"Purple has experienced tremendous success reaching customers online, however, there is an even greater opportunity when you intersect online with offline tactile store experience. Mattress Firm is the largest brick-and-mortar specialty mattress retailer in the country and they are phenomenal at what they do," said Sam Bernards, CEO of Purple. "A partnership between Purple and Mattress Firm allows each company to do what they do best while reaching new and wider markets. We believe this will allow us to bring comfort to millions of people across <span class="xn-location">the United States</span>." </p>
<p>"The Purple Bed offers people something more powerful and unique than any other bed-in-a-box company," said Dickenson. "The product is backed by proven innovative technology. We're excited to offer people the opportunity to try a Purple bed and purchase these products in our stores." </p>
<p>
<b>About Mattress Firm </b>
</p>
<p>Founded in 1986, <span class="xn-location">Houston</span>-based Mattress Firm is the nation's first and only border-to-border, coast-to-coast specialty bedding retailer. With more than 3,500 stores across 49 states, Mattress Firm offers a broad selection of mattresses and bedding accessories from leading manufacturers and brand names, including Serta, Simmons, Dream Bed and Hampton & Rhodes. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. Mattress Firm Foster Kids, a program of the Ticket to Dream Foundation, hosts six collection drives a year in communities nationwide to ensure that foster children have the resources needed to succeed. Learn more at <a href="http://www.mattressfirm.com/" rel="nofollow" target="_blank">http://www.MattressFirm.com</a>, <a href="http://www.mattressfirmfosterkids.org/" rel="nofollow" target="_blank">http://www.MattressFirmFosterKids.org</a>, <a href="http://www.facebook.com/MattressFirm" rel="nofollow" target="_blank">http://www.facebook.com/MattressFirm</a> and <a href="http://www.twitter.com/MattressFirm" rel="nofollow" target="_blank">http://www.twitter.com/MattressFirm</a>. </p>
<p>
<b>About <span class="xn-person">Serta Simmons Bedding</span>, LLC</b>
</p>
<p>
<span class="xn-person">Serta Simmons Bedding</span>, LLC ("SSB") owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in <span class="xn-location">Atlanta</span> and operates 32 manufacturing plants in <span class="xn-location">the United States</span>, six in <span class="xn-location">Canada</span> and one in <span class="xn-location">Puerto Rico</span>. Its subsidiary, National Bedding Company L.L.C., is based in suburban <span class="xn-location">Chicago</span> and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, Sertapedic®, Bellagio® at Home® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in <span class="xn-location">the United States</span> that manufacture and market Serta-branded products. SSB's other subsidiary, Simmons Bedding Company, LLC, is based in <span class="xn-location">Atlanta</span> and markets a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest® Sleeptracker® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.</p>
<p>
<b>About Purple</b>
</p>
<p>After 20 years of creating and licensing comfort products, <span class="xn-person">Tony and Terry Pearce</span> launched Purple in <span class="xn-chron">January 2016</span>. The founders have been granted 34 patents in the advanced cushioning arena. Sixteen patents and pending patents were used in creating the World's First No-Pressure™ Mattress and future products. Launched in <span class="xn-chron">January 2016</span>, Purple has become a leader in sleep and comfort technology. Its products change lives through dramatic improvements to the quality of sleeping, sitting and standing.</p>
<p> </p>
<p>SOURCE Mattress Firm, Inc.</p>
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<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=DA84939&Transmission_Id=201705091000PR_NEWS_USPR_____DA84939&DateId=20170509" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Mattress Firm, Erica Martinez, Jackson Spalding, emartinez@jacksonspalding.com, +1 214-269-4404; or Serta Simmons Bedding, Noreen Pratscher, Vice President, Corporate Communications, npratscher@sertasimmons.com, +1 470-303-4937; or Purple, Savannah Turk, Communications Queen, savannah@onpurple.com, +1 801-756-2600 ext. 244 <br>
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Mattress Firm Launches New Campaign And Announces Strategic Partnership In Pursuit Of Sleep Innovation</h1>
<h2 class="xn-hedline">Steve Wozniak keynotes Mattress Firm tech event, next generation mattresses showcased</h2>
<h2 class="xn-hedline">Purple Bed to be sold in select Mattress Firm retail stores</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">HOUSTON, May 9, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">HOUSTON</span>, <span class="xn-chron">May 9, 2017</span> /PRNewswire/ -- Mattress Firm, Inc., the nation's largest specialty bedding retailer, today launched a new campaign designed to drive awareness around technology in an unexpected place – the mattress. Titled "Technology to Power Off," it showcases Mattress Firm's most innovative mattresses from <span class="xn-person">Serta Simmons Bedding</span> (SSB). </p>
<p>To launch the campaign, tech icon <span class="xn-person">Steve Wozniak</span> joined Mattress Firm CEO <span class="xn-person">Ken Murphy</span> on stage at the Company's annual leadership conference in <span class="xn-location">Houston</span> during a livestreamed keynote discussion about tech innovations and sleep. Mattress Firm is rolling out breakthrough mattress technology from SSB, the largest bedding manufacturer in <span class="xn-location">the United States</span>. The event showcased the Serta iComfort<sup>®</sup> TempTouch<sup>™</sup> and the Beautryrest Black<sup>®</sup> Hybrid.</p>
<p>"As a society, we line up for technology that keeps you constantly connected, yet we long for the ability to power off. Our partners at SSB continue to produce innovative products at an incredible value that are designed to do just that," said Sicily Dickenson, CMO of Mattress Firm. "By using tropes from successful product launches, Droga5 brought the advancement in mattress technology to the forefront." </p>
<p>The keynote kicked off a fully integrated campaign that showcases the mattresses with the same fanfare and techniques that are associated with new technology launches. The campaign will feature national and local TV, radio and digital distribution. Droga5 is the creative agency behind the campaign. For more information visit <a href="http://www.mattressfirm.com/TechReveal2017" rel="nofollow" target="_blank">http://www.MattressFirm.com/TechReveal2017</a>. </p>
<p>"Mattress Firm is in constant pursuit of solutions to help Americans sleep better and offer our customers a curated selection of the best sleep products," said Murphy. "The collaborative partnership between SSB and Mattress Firm brings together renowned industry expertise and creates unparalleled choice and innovative products to help our guests get the best night's sleep." </p>
<p>The Serta iComfort TempTouch is a hi-tech memory foam mattress with breakthrough cooling technology that helps you sleep in cool comfort. The TempActiv<sup>™</sup> Technology is a new advance temperature regulation system that dissipates excess heat while you sleep. The Simmons Beautyrest Black Hybrid, a hi-tech mattress that combines memory foam with individually wrapped coils supported by triple-stranded Advanced Pocketed Coil<sup>™ </sup>Technology, has an unparalleled conforming feel with exceptional support.</p>
<p>"Fostering a spirit of collaboration, this partnership brings together the sleep industry's best in product design and innovation coupled with Mattress Firm's national footprint to bring better sleep to people across the country," said <span class="xn-person">Michael Traub</span>, CEO of <span class="xn-person">Serta Simmons Bedding</span>. "Through our shared commitment to our customers, these products ultimately deliver compelling value based on their individual needs and sleeping preferences." </p>
<p>Continuing its mission to curate the best and latest in sleep technology, Mattress Firm also announced today that it will soon begin a pilot partnership with the Purple<sup>®</sup> Bed. Purple's patented Hyper-Elastic Polymer<sup>™ </sup>is engineered for comfort and responds to pressure without making sleepers compromise between soft or firm.</p>
<p>"Purple has experienced tremendous success reaching customers online, however, there is an even greater opportunity when you intersect online with offline tactile store experience. Mattress Firm is the largest brick-and-mortar specialty mattress retailer in the country and they are phenomenal at what they do," said Sam Bernards, CEO of Purple. "A partnership between Purple and Mattress Firm allows each company to do what they do best while reaching new and wider markets. We believe this will allow us to bring comfort to millions of people across <span class="xn-location">the United States</span>." </p>
<p>"The Purple Bed offers people something more powerful and unique than any other bed-in-a-box company," said Dickenson. "The product is backed by proven innovative technology. We're excited to offer people the opportunity to try a Purple bed and purchase these products in our stores." </p>
<p>
<b>About Mattress Firm </b>
</p>
<p>Founded in 1986, <span class="xn-location">Houston</span>-based Mattress Firm is the nation's first and only border-to-border, coast-to-coast specialty bedding retailer. With more than 3,500 stores across 49 states, Mattress Firm offers a broad selection of mattresses and bedding accessories from leading manufacturers and brand names, including Serta, Simmons, Dream Bed and Hampton & Rhodes. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. Mattress Firm Foster Kids, a program of the Ticket to Dream Foundation, hosts six collection drives a year in communities nationwide to ensure that foster children have the resources needed to succeed. Learn more at <a href="http://www.mattressfirm.com/" rel="nofollow" target="_blank">http://www.MattressFirm.com</a>, <a href="http://www.mattressfirmfosterkids.org/" rel="nofollow" target="_blank">http://www.MattressFirmFosterKids.org</a>, <a href="http://www.facebook.com/MattressFirm" rel="nofollow" target="_blank">http://www.facebook.com/MattressFirm</a> and <a href="http://www.twitter.com/MattressFirm" rel="nofollow" target="_blank">http://www.twitter.com/MattressFirm</a>. </p>
<p>
<b>About <span class="xn-person">Serta Simmons Bedding</span>, LLC</b>
</p>
<p>
<span class="xn-person">Serta Simmons Bedding</span>, LLC ("SSB") owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in <span class="xn-location">Atlanta</span> and operates 32 manufacturing plants in <span class="xn-location">the United States</span>, six in <span class="xn-location">Canada</span> and one in <span class="xn-location">Puerto Rico</span>. Its subsidiary, National Bedding Company L.L.C., is based in suburban <span class="xn-location">Chicago</span> and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, Sertapedic®, Bellagio® at Home® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in <span class="xn-location">the United States</span> that manufacture and market Serta-branded products. SSB's other subsidiary, Simmons Bedding Company, LLC, is based in <span class="xn-location">Atlanta</span> and markets a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest® Sleeptracker® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.</p>
<p>
<b>About Purple</b>
</p>
<p>After 20 years of creating and licensing comfort products, <span class="xn-person">Tony and Terry Pearce</span> launched Purple in <span class="xn-chron">January 2016</span>. The founders have been granted 34 patents in the advanced cushioning arena. Sixteen patents and pending patents were used in creating the World's First No-Pressure™ Mattress and future products. Launched in <span class="xn-chron">January 2016</span>, Purple has become a leader in sleep and comfort technology. Its products change lives through dramatic improvements to the quality of sleeping, sitting and standing.</p>
<p> </p>
<p>SOURCE Mattress Firm, Inc.</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=DA84939&Transmission_Id=201705091000PR_NEWS_USPR_____DA84939&DateId=20170509" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Mattress Firm, Erica Martinez, Jackson Spalding, emartinez@jacksonspalding.com, +1 214-269-4404; or Serta Simmons Bedding, Noreen Pratscher, Vice President, Corporate Communications, npratscher@sertasimmons.com, +1 470-303-4937; or Purple, Savannah Turk, Communications Queen, savannah@onpurple.com, +1 801-756-2600 ext. 244 <br>
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