Technomedia Solutions Vision for Massive Interactive 'Rockwall' for Hard Rock International a Reality

March 1, 2010

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Technomedia Solutions Vision for Massive Interactive 'Rockwall' for Hard Rock International a Reality

A/V Integration and Design Visionaries Continue Tradition of Creative Excellence

ORLANDO, Fla. March 1 -- Building on its internationally renowned reputation for cutting edge media technology innovation, Technomedia Solutions was awarded the contract to create and deliver for Hard Rock CafĂ© a seventy-two square foot interactive high resolution touch-wall that can accommodate up to six users at a time.  The 18 foot x 4 foot "RockWall" allows visitors to browse and visually manipulate larger-than-life sized representations of Hard Rock memorabilia and video from its 157 locations at the speed of light.  It is the crown jewel of a series of new memorabilia concepts designed by Technomedia to launch a new era of enhanced experiences for customers in Hard Rock cafes, hotels and casinos.  The first installation of the interactive multi-play technology can be found at the new Las Vegas Cafe on the Strip.

The RockWall hosts over one thousand memorabilia images averaging eight mega pixels in size as well as a vast library of video files, all of which presented a challenge to its developers due to the great deal of data that it is constantly required to process.  "During our initial presentations, Hard Rock loved our video on glass, dual layer memo cases and wall ideas so we assembled our team to develop the concept into a reality," stated John Miceli, President of Technomedia.  He added, "The wall team had to ensure that the display was highly interactive, fluid and flawless, with absolutely no stutters.  We used some clever engineering to combine powerful processing systems that allowed our team to cache massive amounts of data, enabling the video wall to be totally interactive.  No other product on the market today could have driven this wall."

The RockWall was originally conceived of by Technomedia/Convergence, led for Hard Rock by Miceli who established a reputation early in his career as the visionary co-founder of the world famous Soundelux Showorks which proudly holds many innovative credits for media and technology design developments along with the joy of sharing the honor of an Oscar awarded to Roundelay Partners for Braveheart.  Technomedia has been developing similar screens and offshoot technologies for museums, education, entertainment and corporate clients eagerly seeking these types of innovative offerings and looks forward to expanding its operation in NYC in 2010, focusing on highly interactive experiences for a new generation of clients.  Technomedia Solutions is committed to delivering world-class experiences to our clients and their patrons through the creative design and integration of technology and media, faithfully executing projects on time and on budget anywhere in the world.

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Source: Technomedia Solutions

CONTACT:  Morgan Scopetto, Technomedia Solutions, +1-407-908-2882

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