Hedge Trimmers and Chainsaws into Sharing Economy as Husqvarna Pilots Pay-per-use

Author
SySAdmin
Posted
April 20, 2017
Views
741

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Page 1
<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
          display:none;
          }
          .xn-newslines .xn-dateline{
          display:none;
          }
         
      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: Helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: Helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
                }

                /* ======== Body Styles ======== */

                /**
                * @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .bodyContent{
                    font-size: 18px !important;
                    line-height: 125% !important;
                }

                .templateDataTableContainer {
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">

<h1 class="xn-hedline">Hedge Trimmers and Chainsaws into Sharing Economy as Husqvarna Pilots Pay-per-use</h1>

<div id="enrcontainer"></div>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">STOCKHOLM, April 20, 2017</p>
</div>

<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">

<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">STOCKHOLM</span>, <span class="xn-chron">April 20, 2017</span> /PRNewswire/ --</p>

<p>
<b>Starting this May, homeowners in <span class="xn-location">Stockholm</span> can access pay-per-use power tools for the garden, eliminating the need to maintain and store hedge trimmers, chainsaws and other tools that are used less frequently. The project is a pilot, and part of Husqvarna</b><b>'</b><b>s commitment to explore innovative and sustainable solutions for taking care of gardens and green spaces.</b>&nbsp;</p>

<p>To view the Multimedia News Release, please click:</p>

<p>
<a href="https://www.multivu.com/players/uk/8087051-husqvarna-pay-per-use-power-tools/" rel="nofollow">https://www.multivu.com/players/uk/8087051-husqvarna-pay-per-use-power-tools/</a>
</p>

<p>The Husqvarna Battery Box, is a "smart", 8x3 meter, unattended container with 30 electronic lockers that store battery powered garden care products. Via an iPhone app, homeowners can reserve tools, get instructions, pay, and open the locker to pick up their pre-booked power tool. The "box" will be placed at Bromma Blocks, a shopping center 15 min west of <span class="xn-location">Stockholm</span> city. Renting a garden care product will cost <span class="xn-money">350 SEK</span> a day (approx <span class="xn-money">35 Euros</span> or <span class="xn-money">38 USD</span>).</p>

<p>
<i>"</i><i>People are already sharing homes and cars. To share products that are</i> <i>only</i> <i>used occasionally, like a hedge-trimmer, makes a lot of sense for some users. Husqvarna Battery Box is proof of our commitment to explore new solutions that merge innovation and sustainability, benefitting the homeowner, the community and our distribution network,</i><i>"</i><i> says <span class="xn-person">Pavel Hajman</span>, President of the Husqvarna division.</i>&nbsp;</p>

<p>
<b>Sustainability and innovation put to the test</b>&nbsp;</p>

<p>This pilot project supports Husqvarna's sustainability agenda to drive the conversion from petrol powered products to silent battery products with no direct emissions in urban areas. Additionally, the purpose is also to test the real-world applications of this technical solution, as well as collect insights on market maturity, customer behaviour, and potential future revenue streams for Husqvarna's distribution network. The test period runs from <span class="xn-chron">May 1 to October 31, 2017</span>.</p>

<p>
<b>How it works</b>&nbsp;</p>

<p>After completing registration in the iPhone app (also called "Husqvarna Battery Box"), the customer can reserve one of the 30 available battery powered products (chainsaw, hedge trimmer, trimmer or blower). The app guides the user on how to open and close the door to the particular locker where the product they want to rent is kept. The app also includes "how-to-films" to explain how the product works. The Box, powered by solar cells, will be serviced by Husqvarna staff daily, ensuring that products are in good condition and that the batteries are fully charged.</p>

<p>The connection between the Husqvarna Battery Box and the customer is enabled via Bluetooth. For identification purposes, the customer uses the Swedish ID app "BankID". Payments are charged to the registered credit card at the end of the month. During the pilot period, the app is only available on iOS.</p>

<p>
<b>Powerful and silent products in the box</b>&nbsp;</p>

<p>From a performance perspective, the battery products in the box are equivalent to the petrol versions of comparable size, but without the noise and direct emissions. The battery series in the box is powered by a 36V Li-ion battery, and one battery fits all products in the box (chainsaw, hedge trimmer, blower, trimmer).</p>

<p>
<b>Project partners and set-up</b>&nbsp;</p>

<p>Husqvarna Battery Box is the result of a partnership that includes Telenor Connexion, Flex, Zuora and HiQ. Flex builds the connected box and reports its status on events handled through a cloud solution with Telenor Connexion. Zuora supplies the subscription payment solution and HiQ builds the app and the system needed to bring everything together. The shopping center Bromma Blocks provides the space for the test.</p>

<p>
<i>"</i><i>We are excited to be part of this innovative project.</i><i> </i> <i>For us,</i><i> </i> <i>Husqvarna Battery Box is a perfect project to apply our partner ecosystem</i><i>,</i><i> catered for businesses that want to take on th</i><i>e digital transformation journey,</i><i>"</i><i> says</i> <i><span class="xn-person">Mats Lundquist</span>, CEO, Telenor Connex</i><i>ion.</i>&nbsp;</p>

<p>
<i>"</i><i>HiQ's driving force is to simplify and improve people's lives through technology. The Husqvarna Battery Box Project demonstrates how we can ease everyday lives and take more responsibility for our planet</i> <i>-</i><i> all with the help of modern technology platforms,</i><i>"</i><i> says Lars Stugemo,</i><i>"</i><i> President and CEO of HiQ.</i>&nbsp;</p>

<p>
<i>"</i><i>Zuora is excited to play its part in seeing the Husqvarna Battery Box come to life. We see consumers around the world</i> <i>welcoming</i> <i>the new world of the Subscription Economy. It</i><i>'</i><i>s exciting to enable this 3</i><i>28</i><i> year-old company lead the charge of innovation to build long-term relationships with</i><i> their customers,</i><i>"</i><i> says <span class="xn-person">Maria Johansen</span>, Nordics Regional Director, Zuora.</i>&nbsp;</p>

<p>
<i>"</i><i>I</i><i>n a period of technological transformatio</i><i>n</i><i>, when ordinary objects are bec</i><i>oming connected</i><i>, t</i><i>here is enormous opportunity for companies that embrace the new business model</i><i>s.</i><i> Flex is thrilled to be helping Husqvarna integrate connectivity</i><i>,</i><i> creating a</i> <i>flexible</i> <i>experience for their customers</i><i>,</i><i>"</i><i> says <span class="xn-person">Doug Britt</span>,</i> <i>P</i><i>resident of Industrial and Emerging Industries at Flex.</i>&nbsp;</p>

<p>
<i>"</i><i>Husqvarna Battery Box gives a glimpse of what shopping centers</i> <i>may look like</i> <i>in the future. We are excited</i><i> to be the first in <span class="xn-location">Sweden</span></i> <i>to</i> <i>host</i><i> this service</i><i>, as we believe it adds value to our offer and to</i><i> </i> <i>all our customers with a</i> <i>garden to care for,</i><i>"</i><i> says <span class="xn-person">Sanna Su</span></i><i>l</i><i>tan, manager of Bromma Blocks. &nbsp;</i> &nbsp;</p>

<p>Images are available at husqvarna.com/press</p>

<p>
<b>About Husqvarna</b> &nbsp;<b> </b> &nbsp;&nbsp;</p>

<p>Husqvarna is a brand within Husqvarna Group, a global leading producer of outdoor power products and innovative solutions for forest, park and garden care. Products include chainsaws, trimmers, robotic lawn mowers and ride-on lawn mowers. The Group is also the European leader in garden watering products and a global leader in cutting equipment and diamond tools for the construction and stone industries. The Group's products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to consumers and professionals in more than 100 countries. Net sales in 2016 amounted to <span class="xn-money">SEK 36bn</span> and the Group has around 13,000 employees in 40 countries.</p>

<p>&nbsp;&nbsp;&nbsp;&nbsp; (Photo: <a href="http://mma.prnewswire.com/media/491897/Husqvarna_Power_Tools.jpg" rel="nofollow">http://mma.prnewswire.com/media/491897/Husqvarna_Power_Tools.jpg</a> )<br>

</p>

<p>Video:&nbsp;<br>
&nbsp;&nbsp;&nbsp;&nbsp; <a href="https://www.multivu.com/players/uk/8087051-husqvarna-pay-per-use-power-tools/" rel="nofollow">https://www.multivu.com/players/uk/8087051-husqvarna-pay-per-use-power-tools/</a>
<br>

</p>

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<p>CONTACT: For more information please contact: Margaretha Finnstedt - Director of Public Relations and Communication, Husqvarna, Mobile: +46 70 678 61 58, Mail: margaretha.finnstedt@husqvarnagroup.com <br>
</p>

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                                                A Cision company.
                                                <br>
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<strong>Our mailing address is:</strong>
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                                                350 Hudson Street, Suite 300
                                                <br>
                                                New York, NY 10014-4504
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