TIGA Calls for the Launch of a Games Investment Fund

Author
SySAdmin
Posted
January 17, 2017
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1152

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Page 1
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<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
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      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
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        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
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        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

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        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: Helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: Helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
                }

                /* ======== Body Styles ======== */

                /**
                * @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .bodyContent{
                    font-size: 18px !important;
                    line-height: 125% !important;
                }

                .templateDataTableContainer {
                    background-color: #ffffff;
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">

<h1 class="xn-hedline">TIGA Calls for the Launch of a Games Investment Fund</h1>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">LONDON, January 18, 2017</p>
</div>

<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">

<p>
<span class="xn-location">LONDON</span>, <span class="xn-chron">January 18, 2017</span> /PRNewswire/ --</p>

<p style="text-align: center">
<b>90 per cent of micro-studios</b> <b>believe</b><b> </b> <b>a</b> <b>Games Investment Fund</b><b> would have a positive impact</b>&nbsp;</p>

<p>TIGA, the network for games developers and digital publishers, and the trade association representing the video games industry, has proposed the introduction of a Games Investment Fund to enhance studios' access to finance, promote the development of original IP and to encourage studio growth. TIGA's proposal for a Games Investment Fund would involve grants or loans being made available to games businesses on a pound for pound, matched funding basis, up to a maximum of &pound;200,000. TIGA made the comments in a new report, <i>Reinforcing Success: A Games Investment Fund for the UK</i> and in the TIGA - &nbsp;ITN Productions programme, <i>Changing the Game</i>: <a href="http://tiga.org/news/presenting-tiga-and-itn-productions-changing-the-game" rel="nofollow">http://tiga.org/news/presenting-tiga-and-itn-productions-changing-the-game</a> &nbsp;</p>

<p>Chris White MP, Co-Chair of the All Party Parliamentary Group for Video Games in the Westminster Parliament, commented on TIGA's proposals:</p>

<p>"I support TIGA's call for the creation of a Games Investment Fund, which has the potential to provide a significant boost to the video games industry. &nbsp;It is particularly important that we support small and medium-sized firms and the Games Investment Fund would improve access to finance, as well as promoting creativity and innovation in the UK.</p>

<p>"The video games sector continues to play an important role in our economy and represents some of the very best of our creative talent. &nbsp;Finding new ways to support games developers, such as through a new Games Investment Fund, is needed to ensure the industry fulfils its potential."</p>

<p>Chris Law MP, Co-Chair of the All Party Parliamentary Group for Video Games in the Westminster Parliament, said:</p>

<p>"Establishing TIGA's proposed Games Investment Fund would boost investment and employment and help to grow the video games industry in the all of the UK's creative hotspots, including the&nbsp;Dundee and wider Scottish&nbsp;games development clusters."</p>

<p>
<b><i>Access to finance is </i></b> <b><i>a challenge for many</i></b><b><i> UK games developers </i></b> &nbsp;</p>

<p>Games developers typically struggle to raise debt finance because they have relatively few assets and little financial track record. Equally, most venture capitalists and business angels will not invest in games because of high risk levels, low knowledge levels about the industry and high, largely fixed costs of due diligence relative to the amount of equity sought. 89 per cent of games company respondents to a recent TIGA survey that tried to raise institutional equity finance failed to do so. Consequently, many small and start-up studios struggle to raise finance and are vulnerable to collapse.</p>

<p>
<b><i>A</i></b><b><i> Solution: A</i></b><b><i> Games Investment Fund</i></b>&nbsp;</p>

<p>To improve developers' access to finance, the Government should facilitate the development of a Games Investment Fund (GIF). The GIF would disburse 25 convertible loans or matched grants of up to &pound;200,000 per annum (&pound;5 million in total). A commercial mentoring business advisory service, staffed by paid industry veterans, would be mandated for successful companies.</p>

<p>The GIF could be managed by the British Film Institute, the UK Games Talent and Finance Community Interest Company or one of the British Business Bank's finance providers. It could be financed either from the National Lottery or from Grant-in-Aid money from the Government.</p>

<p>
<b><i>The impact of the </i></b> <b><i>GIF</i></b>&nbsp;</p>

<p>The GIF would have a positive impact on the UK's games industry and wider economy. Over the five years from 2017 to 2021, the GIF would:</p>

<ul type="disc">

<li>increase headcount by nearly 600 staff;</li>

<li>create over 1,000 indirect jobs in the supply chain around games development;</li>

<li>encourage games companies to invest an additional &pound;81million in development expenditure;</li>

<li>contribute an additional &pound;74 million in tax revenues over 5 years;</li>

<li>help 125 studios (18 per cent of total);</li>

<li>increase Gross Domestic Product (GDP) by an additional &pound;178 million. &nbsp;</li>

</ul>

<br>

<p>
<b><i>Support for the GIF</i></b>&nbsp;</p>

<p>TIGA found strong support for the GIF in a survey of games developers in 2016:</p>

<ul type="disc">

<li>73 per cent believed the GIF would allow them to create original games IP that will otherwise be difficult or impossible to develop.</li>

<li>46 per cent said the GIF would allow them to retain more ownership in new games IP.</li>

<li>40 per cent believed that the GIF would enable them to negotiate stronger distribution or publishing deals.</li>

<li>40 per cent thought that the GIF would make their companies more attractive to new investors.</li>

<li>58 per cent were positive about the GIF's ability to increase their company's long-term self-sufficiency</li>

<li>56 per cent felt it would enable them to grow their headcount.</li>

<li>90 per cent of micro-small companies, at whom the GIF is targeted, believed the GIF would have a positive impact. No studios thought it would have a negative impact.</li>

</ul>

<br>

<p>Dr <span class="xn-person">Richard Wilson</span>, <span class="xn-person">TIGA CEO</span>, said:</p>

<p>"Access to finance is the most persistent challenge for many UK games studios. TIGA's plan for a Games Investment Fund would enable developers to access finance more easily, promote the creation of new IP and build up the UK video games industry. The matched funding criteria would multiply investment and employment in the industry. The GIF would also promote investment in capital, skills and innovation, all factors which contribute to productivity growth.</p>

<p>"A similar scheme in <span class="xn-location">Finland</span> operated by the agency Tekes has provided financial support to over one fifth of the entire Finnish games industry's studio population. The scheme has also more than paid for itself: for every euro invested in the games industry by Tekes, a return ranging from nine to <span class="xn-money">26 euros</span> has been generated."</p>

<p>About TIGA</p>

<p>TIGA is the network for games developers and digital publishers and the trade association representing the video games industry. Our core purpose is to strengthen the games development and digital publishing sector. We achieve this by campaigning for the industry in the corridors of power, championing the industry in the media and helping our members commercially.</p>

<p>TIGA is intent on building an enduring organisation which continually improves; a business that will make a significant impact on the games industry and so benefit our membership and the wider economy. Since 2010, TIGA has won 24 business awards, an achievement which reflects TIGA's drive for improvement and to meet best practice.</p>

<p>For more information visit: <a href="http://www.tiga.org" rel="nofollow">http://www.tiga.org</a>
<br>
Get in touch:<br>

<br>
Tel: +44-(0)845-468-2330<br>
Email: <a href="mailto:info@tiga.org" rel="nofollow">info@tiga.org</a>
<br>
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<br>

<br>
For further information, you can also contact:&nbsp;<br>

<br>
Dr <span class="xn-person">Richard Wilson</span>, <span class="xn-person">TIGA CEO</span> at: <a href="mailto:richard.wilson@tiga.org" rel="nofollow">richard.wilson@tiga.org</a>
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</cente

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