Call for Entries: Third Annual AT&T Big Mobile on Campus Challenge(SM)

March 1, 2010

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Call for Entries: Third Annual AT&T Big Mobile on Campus Challenge(SM)

Submit Your Most Innovative Mobile E-learning Application for a Chance to Win a $10,000 Scholarship

DALLAS, March 1 -- AT&T* today launched its 2010 AT&T Big Mobile on Campus Challenge(SM), a national higher education contest that invites students to design the next generation e-learning mobile application.  The contest provides students with the opportunity to create an innovative application that will enhance the educational process, garner their school national recognition, and make its way into multiple mobile devices operating across multiple platforms.

"Between class, jobs, and extracurricular activities, college students lead hectic lives, and we recognize the need for mobility and immediate access to information," said Chris Hill, AT&T Vice President of Mobility Product Management.  "AT&T is committed to delivering innovative solutions that cultivate a better educational experience and improve student productivity.  The 2010 AT&T Big Mobile on Campus Challenge is a great opportunity for students to contribute to this goal."

The contest opens on March 1, 2010, and entries will be accepted until September 15, 2010.  The AT&T Big Mobile on Campus Challenge seeks mobile applications in the e-learning category that demonstrate usability, quality, innovation, utility and marketability.  AT&T will choose five finalists and then select three overall winners.  The top five finalists' schools will receive complementary memberships to AT&T's Developer Program.

All full-time students who attend an accredited, degree issuing institution within the continental United States can enter their e-learning applications for consideration.  Individual and team entries of no more than four (4) persons are accepted.  Entrants must be 18 years old or older at the time of entry and legal residents of the continental United States.  Multiple entries are permitted; however, only one prize per entrant will be awarded.

AT&T will announce the AT&T Big Mobile on Campus Challenge winners in October, 2010. The Grand Prize Winner(s) will be presented with a $10,000 scholarship - either as an individual or team - at the EduCause Annual Conference in Anaheim, California, October 12-15, 2010.

The winner(s) will also receive a mobile device of choice and be invited to participate on the 2011 AT&T Big Mobile on Campus Challenge Judging Committee.  Additionally, the two runners-up will receive a $5,000 scholarship, given to the individual or divided among the team members, as well as a mobile device of choice for each entrant.

No purchase necessary. Contest rules, application forms, and further details on the 2010 AT&T Big Mobile on Campus Challenge can be found at

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNEĀ® magazine's list of the World's Most Admired Companies.

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Source: AT&T Inc.

CONTACT:  Melissa Mirabile, +1-212-453-2327, Mobile, +1-914-841-5180,; or Juanita Mo, +1-212-453-2499, Mobile, +1-415-867-8833,, both of AT&T Corporate Communications

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