mCanvas Launches Interactive and Vertical Video Innovations for Brands

mCanvas Launches Interactive and Vertical Video Innovations for Brands

MUMBAI, October 25, 2016 /PRNewswire/ --

    mCanvas, India's first storytelling platform on mobile, today launched interactive and
vertical video ads on premium mobile websites. Vertical video ads enable brands to
leverage the full mobile screen and improve completion rates. Studies indicate that 98% of
the users who use the phone in vertical mode refrain from flipping their phone to
horizontal mode to watch an ad.

    The full screen video ads activate after users engage with mCanvas' proprietary
formats - Scroller and Sticker. User-initiated ads are proven to deliver 82% higher brand
lift than pre-roll video ads, as per a report published by Nielsen. The videos are
designed to be lightweight and play instantly with little or no buffering. The ads adapt
to fit across a myriad of mobile devices and are compatible across Android and iOS.

    Speaking on the launch, Vishal Rupani, COO, mCanvas said, "By virtue of our product
design, our platform delivers up to 57x higher attention to ads in an aesthetic manner
thereby engaging the user. This makes it ideal for brands to launch their product or
service to the digital natives."

    To make the brand story even more immersive, the video ads can be made interactive,
where phone features and sensors can be integrated pre-mid-post video. For example, a user
could shake or tap his phone to reveal a key part of the video, vibrate the phone when a
car engine roars in the video, switch between multiple videos or pan the device to watch
an immersive 360-degree video. Every video ad ends with a closing card which carries the
brand's closing message and relevant CTAs like add to calendar, outbound clicks to landing
pages or app stores, click to call, amongst many others.

    Speaking on the launch, Lavin Punjabi, CEO, mCanvas said, "We're fully committed to
helping brands tell better stories on mobile. Interactive and vertical video is an
important extension of our core vision. We're not stopping here, you will see more
interesting developments from us on this front as we merge the boundaries of rich media
and video."

    mCanvas offers to convert current wide screen TV ads into mobile optimized vertical
video ads at no additional cost.

    A few examples of the various video innovations can be viewed here:

    https://youtu.be/sguLoL33NRk

    https://youtu.be/11M4rmvtPkA

    https://youtu.be/q_k51sOUOmo

    About mCanvas: 

    mCanvas is a fully owned subsidiary of Affinity. mCanvas is a mobile storytelling
platform which delivers user-initiated commercial breaks. It's a platform that delivers
highly engaging mobile creative (rich media and video) on top-rated content websites in
India through an invite-only publisher marketplace. All ads delivered through the platform
are 100% viewable. The company also has an in-house design team which designs and develops
creative for its clients. More info on http://www.mcanvas.media

    About Affinity: 

    A media+ tech company focused on creating proprietary and thrilling ad experiences for
brands with its key focus on user experience. More info on http://www.affinity.com

       
         
        Media Contact: 
        Kanika Tiwari 
        +91-8879909737 
        kanika.t@affinity.co  
        Affinity 

     

mCanvas