Fitness Wearable Tech Startup Actofit Launches its Much-awaited gym Fitness Tracker on Indiegogo

Fitness Wearable Tech Startup Actofit Launches its Much-awaited gym Fitness Tracker on Indiegogo

MUMBAI, October 24, 2016 /PRNewswire/ --

    Backed With a Fresh Round of Funding, Actofit is Commercially Launching its
Much-awaited Smart Wrist-wear That Tracks Comprehensive Indoor Workouts and Provides Data
Driven Actionable Insights 

    Actofit is the first-ever product that tracks not only the steps and heart rate but
goes deeper into advanced motion tracking to track comprehensive and granular workout
statistics; creating seamless logs, allowing one to evaluate data to make informed
decisions.

(Logo:
http://photos.prnewswire.com/prnh/20161024/431588 )

    Through its versatility and innovation, Actofit is able to auto identify 75+ gym
exercises, count sets and reps, measure continuous heart rate, estimate velocity, force
and power for every exercise in the gym and can also be used for the rest of the day as a
regular fitness tracker. "Being a fitness enthusiast myself, I was amazed by how the
engagement with a fitness tracker made one more aware about his fitness. If tracking steps
made so much of a difference, the idea of tracking workouts was simply too intriguing to
resist. We wanted to make tracking workouts as simple as tracking steps," said  Pratik
Saraogi, Cofounder & CEO at Actofit. He didn't believe 10k steps, as marketed by the
market leader wearables, to be an accurate metric to measure fitness, as not all exercises
involve steps.

    Actofit uses 9 axis motion sensors to track movement in the 3D space. Using
machine-learning algorithms, Actofit has built an activity identification platform and has
multiple pending patents. Although the product is launched in the fitness space, the
software platform is capable and allows users to add or customize any kind of motion and
track it, which has applications across different sports, yoga, physiotherapy and more.

    "We already have a global distribution network setup with pilots done with a few major
gyms globally," said Nikhil Lamba, Cofounder & CMO of Actofit, who is immensely excited
about the capabilities and always receives superlatively positive feedback from potential
partners and customers. "Actofit is the next generation fitness tracker that combines
daily lifestyle tracking with in-depth analysis of your gym workout," continued Lamba.

    The basic idea here is to eliminate the need for manual entry of workout logs in apps
as well as to provide more relevant information which was previously not available to the
individual. Manual logging is now automated with data science. It is observed that the
fitness trackers with just step counters motivate users to take more steps and live
healthier lives, it will be interesting to see how Actofit is able to increase
motivational levels amongst gym goers, where about 2/3rd of gym members are not regular
gym goers. Actofit is also aiming to integrate with third party mobile apps so that the
startup's data can be shared and used more widely and effectively. This makes fitness a
way of life, and not a destination.

    "I have no doubts, Actofit in its own way can cause a disruption in the fitness arena.
I trust the team, technology and the product," said strategic investor and advisor Nilesh
Jain, who has been mentoring the team and is interested to see how this turns out. "A lot
companies today are focused on creating marketplaces for you to feed in information, and
get help from the other side, but very few actually have a sensor network to pull in that
information automatically and seamlessly. This would result in an exponentially higher
user experience and a better stickiness," opined Mr. Jain.

    The company has partnered up with Indiegogo for the booking of its pre-orders which is
expected to kick off on 25th October, 2016, and is expected to start shipping its first
batch as early as December 2016.

    About Actofit:  

    Actofit is a brand registered under Oxstren Wearable Technologies Private Limited.
Incorporated in mid 2015, Actofit is a wearable tech startup located in Mumbai, in the
fitness space. It is a team of tech and fitness enthusiasts looking to redefine fitness
tracking, with the aim to provide actionable insightful data to enable users to make
information driven decisions and lead more satisfied lives.

    More about the company and launch plans of the product can be found at: 

    Website: http://www.actofit.com

    Launch Video: https://www.youtube.com/watch?v=Oaqh8yPP5oE

    Media Kit: http://press.actofit.com

    Facebook: https://www.facebook.com/actofitwearables 

    Twitter: @actofit [https://twitter.com/actofit ]

    Youtube: https://www.youtube.com/actofit

       
         
        Media Contact  
        Pratik Saraogi  
        CEO / Cofounder, Oxstren Wearable Technologies Private Limited 
        +91-22-27749960 
        pratik@actofit.com 

     

    Photo:
    http://photos.prnewswire.com/prnh/20161024/431588

Photo:http://photos.prnewswire.com/prnh/20161024/431588
http://photoarchive.ap.org/
Oxstren Wearable Technologies Pvt Ltd