SBTech Announced as Software Provider for Hero Gaming's Betser Brand

SBTech Announced as Software Provider for Hero Gaming's Betser Brand

LONDON, September 26, 2016 /PRNewswire/ --

    SBTech [https://www.sbtech.com ], the industry-leading provider of online sports
betting solutions, management services and iGaming platforms, has been announced as the
software provider for Betser [https://betser.com/en ], the new gamified sportsbook from
Hero Gaming [http://www.herogaming.com/en ].

(Logo:
http://photos.prnewswire.com/prnh/20160201/327805LOGO )

    Betser, powered by SBTech's bespoke technology, includes a new twin-track loyalty
scheme devised by the fast-growing Malta-based operator, which is also responsible for the
hugely successful Casino Heroes [https://www.casinoheroes.com/en ]. Inspired by the
success of fantasy football, private betting leagues and social betting, Betser has
applied the same principles to fixed odds real sports betting, creating unified betting
journeys for all players, in which they build on their own accomplishments and compete
directly with other bettors.

    The system, described as the world's first sports betting adventure, enables players
to earn points from all their sports bets and exchange them for Free Bets in the "locker
room". Known as "Balls and Brains", the program awards points for both low-risk (brainy)
bets and high-risk (ballsy) bets, as an integrated feature shown on the player's bet slip.
In parallel, Betser's League Points program allows players to compete against each other,
earning achievements and moving up through various divisions in a social leaderboard
format.  

    Hero Gaming CEO Magnus Alebo said: "We don't aim just to please players with good
products - our strategy is to WOW! them by pushing the boundaries of the industry. With
Casino Heroes [http://www.casinoheroes.com ] we redefined the online casino experience by
putting gaming and adventure at the core of the product offering. Betser
[http://www.betser.com ] likewise offers players a much more engaging betting journey by
rewarding both their courage and skills, and by allowing them to measure themselves,
compete, and interact with other players. SBTech's knowledge, technical prowess and
all-round professionalism made the process of realising our vision fast, smooth and highly
enjoyable."

    Richard Carter, CEO of SBTech said: "Working with like-minded partners who are pushing
the boundaries of online sports betting is at the heart of our corporate mission. As
leaders in the fields of Live Betting and data-driven personalisation, we are delighted to
have been chosen to provide the software supporting Betser, a product which we believe
defines the emerging reality of gamified online betting."

                       Â                         ---ENDS---

    About SBTech: 

    SBTech is the industry-leading provider of Sports Betting solutions and services in
regulated markets.

    The company's complete Omni-channel offering includes an innovative, dynamic and
customisable suite of fully managed solutions, specifically designed for top gaming
operators, existing bookmakers and land-based networks. SBTech's expertise in live betting
has been recognised at the2016 eGR Awards, winning the accolade of Best In-Play Betting
Software.

    Photo:
    http://photos.prnewswire.com/prnh/20160201/327805LOGO

Photo:http://photos.prnewswire.com/prnh/20160201/327805LOGO
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Photo:http://photos.prnewswire.com/prnh/20160201/327805LOGO
http://photoarchive.ap.org/
SBTech

CONTACT: Contact: sales@sbtech.com, Zhivka.s@sbtech.com