Happay Launches India's First Digital Marketing Expense Card

Happay Launches India's First Digital Marketing Expense Card

BANGALORE, September 26, 2016 /PRNewswire/ --

    Happay, a Bangalore based start-up today announces the launch of its new product
Happay Digital Marketing Expense Card, a pre-paid card designed to track, monitor and
control marketing spends and conversions on daily, weekly and monthly basis. The new card
is exclusively designed to suit the monetary requirement of a marketing team and give them
detailed financial summary of expenses and track the transactions on real time basis.

    Loaded with unique features to monitor the marketing budget and expense on real-time
basis

    - Complete real-time visibility of all digital spends

    - Setting limits and policies on marketing expenses; this ensures 'zero' over
spending 

    - Monitor spends on multiple platforms concurrently 

    - Data analysis on tap of a button

    Unique by all standards, Happay's digital expense card is able to monitor expenses
across digital platforms on a single screen, set the limit on the amount that can be spent
and plan budgets with more accuracy. The simple mechanism of the Happay expense card
involves furnishing the card with specific amount allocated for digital marketing and
linking the card to all the online tools and different ad-networks. One can then
execute the marketing campaigns effortlessly. 

    Speaking about the launch, Anshul Rai, CEO & Co-founder, Happay said, "In a world
dominated by technology and digitization, every company spends heavily on online
marketing and advertising platform. In the absence of an appropriate data analysis tool it
becomes extremely difficult to monitor all expenses and control it on real time basis. We
feel extremely delighted to launch our new product, Happay Digital Marketing Expense card,
a first-of-its-kind in India which is designed to monitor all the data and analytics on a
single screen and control spends systematically."

    On this occasion, Varun Rathi, COO & Co-founder, Happay, said, "We believe in
innovation and technology and have always been abided by our objective to bring a
transformation in expense management system in India. Our new product is our endeavor to
bring a change in the way expenses are managed and controlled by the companies. Today, we
can proudly say that in a short span of time, we have successfully established a strong
foothold in our client list with more than 1500 SMEs and enterprises which range from
hospitality, education, manufacturing and hyper local to consulting NGOs."

    With prompt and timely summary of expenses on a regular basis, Happay's clientele have
been able to furnish business payments seamlessly, streamline expense reporting, automate
enforcement policy and manage cash flows competently using data analytics. With a single
swipe of the card, one can capture images of receipts, record cash expenses and submit the
same speedily, while 'on-the-go'.

    According to PWC report, India's Internet advertising spends are increasing at 20.4%
CAGR and although India might surpass the $1B mark on digital ad spending next year, the
finance department is still struggling to put all the spends together on a daily basis. As
high as 43% of marketers claim that proving ROI on marketing activities is a challenge.

    About Happay:

    Happay is India's leading Fin-Tech Company that offers expense management solution for
companies. The company's core vision is to provide end-to-end payment solution for
corporates in simple, fast and secured way. Happay's revolutionary platform has been
instrumental in automating the age-old system of employee expense management, vendor
payments, opex expenses, salary disbursement and petty cash payments through its unique
web and mobile app-enabled interface.

    Since inception, Happay has been the recipient of more than 15 prestigious awards -
from being acclaimed as 'Nasscom's Top 10 start-ups' to emerging as the 'best prepaid card
product' at IAMAI Awards.

    In a short span of time, Happay has established a strong foothold in more than 1500
SMEs and enterprises, across more than 30 verticals which range from hospitality,
education, manufacturing and hyper local to consulting and NGOs. Till date, Happay's
clientele have been able to successfully avail of its automated services and are able to
manage all their monetary operations seamlessly using data analytics effectively.

    Happay has its presence in all metros and major cities in India. 

    For more details, please visit: http://www.happay.in

            Media Contact: 
        Ruchi Kumari 
        Concept Public Relations 
        ruchi@conceptpr.com 
        +91-9742164337 

     

Happay