Kantar Retail, SMI to Introduce Immersive Eye-Tracking VR Shopper Technology at P2P Expo 2016

Kantar Retail, SMI to Introduce Immersive Eye-Tracking VR Shopper Technology at P2P Expo 2016

BOSTON and TELTOW, Germany, September 20, 2016 /PRNewswire/ --

    Technology to be demonstrated through live virtual research at Kantar Retail booth 

    Kantar Retail [http://www.kantarretail.com ], the global retail and shopper specialist,
has teamed up with innovators in eye tracking SensoMotoric Instruments
[http://www.smivision.com/egts ] (SMI), to create a virtual shopping experience that
provides precise shopper data in a fully controlled environment.

(Photo:
http://photos.prnewswire.com/prnh/20160920/409692 )

    The technology, which utilizes the top-selling Samsung Gear VR head-mounted display
(HMD)
[http://www.smivision.com/en/gaze-and-eye-tracking-systems/products/eye-tracking-hmd-upgrade.html ]
modified with SMI's eye tracking platform to give real-time information about a
shopper's visual attention in a virtual store, will be introduced at the Kantar Retail
booth, #601, during the Path to Purchase Expo [https://path2purchaseexpo.com ] in Chicago,
September 20th through the 22nd.

    Immersive Eye Tracking reveals new insights as to how consumers react to signage,
displays, products and packaging. This behavioural information can be used to optimize
marketing campaigns, product launches, category reviews or merchandising solutions.

    From the eye-tracking for market research perspective, VR adds a new dimension to
shopper studies - total 360degree(s) immersion. Such immersive environments are easily
manipulated and can be perfectly replicated anywhere in the world. Earlier in 2016 in
London, SMI and Kantar trialed the eye tracking HMD using a virtual fast food environment
with encouraging results.

    Kantar Retail will showcase the technology's capability through live demos at their
booth. Participants will be moved through the virtual store with instructions to find a
target product on the shelf display.

    At the end of P2PX 2016, SMI will aggregate and process the data accumulated during
the event with Kantar Retail analyzing and interpreting the research for publication.

    About Kantar Retail

    We are the retail and shopper specialists. We are a leading retail and shopper insight,
consulting and analytics and technology business and part of Kantar, the data investment
management division of WPP. We work with leading brand manufacturers and retailers to help
them sell more effectively and profitably. At Kantar Retail, we track and forecast over
1,000 retailers, globally and have purchase data on over 200 million shoppers. Amongst our
market leading reports are the annual PoweRanking survey and the Digital Power Study.
Kantar Retail works with over 400 clients and has 26 offices in 15 markets around the
globe.

    For further information, please visit http://www.kantarretail.com, or find us on
Twitter [https://twitter.com/kantarretail ] and LinkedIn
[http://www.linkedin.com/company/kantar-retail ].

    About SMI 

    SensoMotoric Instruments (SMI) has been a world leader in eye tracking technology for
25 years, developing and marketing eye & gaze tracking systems for scientists and
professionals, as well as OEM and medical solutions for a wide range of applications. Find
out more at http://www.smivision.com. Follow @SMIeyetracking on Facebook
[https://www.facebook.com/smieyetracking ], Flickr
[https://www.flickr.com/photos/smieyetracking ], YouTube
[https://www.youtube.com/user/smieyetracking ] and Twitter
[https://twitter.com/SMIEyeTracking ].

       
         
        Contact for Kantar Retail media queries in the U.S.: 

         
        William Daddi 
        Daddi Brand Communications 
        Office: +1-646-370-1341 
        E-mail: Bill@DaddiBrand.com

         
        Contact for Kantar Retail media queries in Europe: 

         
        Victoria Bradshaw 
        Global Communications Manager 
        Office: +44-(0)1372-825-391 
        E-mail: victoria.bradshaw@kantarretail.com

         
        Contact for SMI:

         
        SensoMotoric Instruments GmbH (SMI) 
        Tim Stott 
        +49-(0)162-271-61-66 
        tim.stott@smi.de 

     

    Photo:
    http://photos.prnewswire.com/prnh/20160920/409692

Photo:http://photos.prnewswire.com/prnh/20160920/409692
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160920/409692
http://photoarchive.ap.org/
SensoMotoric Instruments GmbH (SMI)