SK Telecom Launches 'UO Smart Beam Laser NX BIGBANG 10 Edition'

SK Telecom Launches 'UO Smart Beam Laser NX BIGBANG 10 Edition'

SEOUL, South Korea, Aug. 19, 2016 /PRNewswire/ --

    --  Unveiled a specially designed hybrid light source projector to
        commemorate the 10th anniversary of BIGBANG, a popular Korean band
    --  'BIGBANG 10 Edition' offers enhanced color expression, clarity and
        brightness by using both laser and LED as light source
    --  The projector can also work as a stand-alone device through its built-in
        micro SD slot and control buttons
SK Telecom (NYSE: SKM, http://www.sktelecom.com/en) today launched its latest pico projector named 'UO Smart Beam Laser NX BIGBANG 10 Edition ('BIGBANG 10 Edition') as the result of a collaboration project between SK Telecom and YG Entertainment, one of the largest entertainment companies in Korea, to celebrate the 10th anniversary of BIGBANG*.

http://photos.prnasia.com/prnvar/20160818/8521605245-a

http://photos.prnasia.com/prnvar/20160818/8521605245-b

http://photos.prnasia.com/prnvar/20160818/8521605245-c

Through the application of a hybrid light source comprised of laser and LED, BIGBANG 10 Edition offers a brightness of 200 lumens and a native resolution of 1280 X 720, thus allowing users to experience rich, vibrant colors and a stunning resolution.

Moreover, unlike its predecessors that can only be controlled through a connecting smartphone, BIGBANG 10 Edition can also work as a stand-alone device as it is built with a micro SD card slot and control buttons. The device can also be controlled via a remote control app.

While keeping the basic characteristics of its predecessors, BIGBANG 10 Edition is applied with a special logo to commemorate the 10th anniversary of BIGBANG as well as five horizontal lines that symbolize BIGBANG's five members. The projector comes in sleek black-brown color and measures 6 X 6 X 6 centimeters.

BIGBANG 10 Edition can be purchased at the online shopping mall (http://www.accstore.kr/index.html). At a price of KRW 449,000 (USD 409, RMB 2,809), purchasers will be provided with the projector as well as a rich content package worth about KRW 100,000. The content package includes an 8GB micro SD card containing video clips of BIGBANG, including their movie "BIGBANG Made" and 10th anniversary interview, and photo cards.

Kim Sung-han, Vice President and Head of Device Planning Office said, "SK Telecom's latest pico projector UO Smart Beam Laser NX will enhance user experience and benefits through improved specifications and features. Especially, thanks to our collaboration with the popular boy band BIGBANG, we expect to see a lift in the level of recognition of our innovative pico projector and will be providing a rich content package of video clips and photos of BIGBANG along with the projector to satisfy BIGBANG fans across the world."

*BIGBANG is a Korean boy band formed by YG Entertainment. Consisting of members G-Dragon, T.O.P, Taeyang, Daesung, and Seungri, the group officially debuted on August 19, 2006, and has gained popularity across the globe. Big Bang's hit songs include "Lies," "Bang Bang Bang," "Fantastic Baby," and "Loser."

Attachment 1 : Technical Specification of UO Smart Beam Laser NX BIGBANG 10

                   Type                    Specification
                   ----                    -------------

                Technology      Light Source                       LED/LD Hybrid
                ----------      ------------                       -------------

    Display Panel               DMD
    -------------               ---

            Optical Performance Brightness(ANSI Im)                200 Lumens
            ------------------- ------------------                 ----------

    Resolution                  720P (1280X720)
    ----------                  --------------

    CR                          >=1,500
    ---                         -------

    Throw Ratio                 1.53(100"@3.4m)
    -----------                 --------------

    Offset                                                    100%
    ------                                                     ---

                  H/W OS        Speaker                            1W (Mono)
                  ------        -------                            --------

    AC-DC Adaptor               3A / 12V, DC IN Jack
    -------------               --------------------

    Battery Life                100 min.
    ------------                --------

                   Etc.         Size                               60 x 60 x 60(mm)
                   ----         ----                               ---------------

    Weight                      260g
    ------                      ----

    Operating Temperature       0 - 40 degrees celsius
    ---------------------       ----------------------

    Support Formats             MPEG4, MPEG4 AVC/H.264 MP3/AAC
    ---------------             ------------------------------

    Color                       Metallic Brown
    -----                       --------------

    Supporting Language         Korean/English/Japanese/Chinese
    -------------------         -------------------------------

    Bluetooth                   2.1 ver +EDR
    ---------                   ------------
Photo - http://photos.prnasia.com/prnh/20160818/8521605245-a

Photo - http://photos.prnasia.com/prnh/20160818/8521605245-b

Photo - http://photos.prnasia.com/prnh/20160818/8521605245-c

SOURCE  SK Telecom

SK Telecom

CONTACT: Cindy Kang, SK Telecom Co. Ltd. +82-2-6100-3836, +82-10 9113-2344, psyche@sk.com; Seungok Choi, Burson-Marsteller Korea, +82-2-3782-6473seungok.choi@bm.com

Web Site: http://www.sktelecom.com/en