LeEco Partners With Flipkart for BIG Exchange Days

LeEco Partners With Flipkart for BIG Exchange Days

BANGALORE and NEW DELHI, July 18, 2016 /PRNewswire/ --

    Flipkart Offers Irresistible Exchange Offers to Help Consumers Upgrade to '3+32' LeEco
Superphones 

    For consumers who are constantly multitasking and are seeking to buy a real 'value for
money' smartphone, then it is the best time for them to upgrade to the '3GB RAM + 32 GB
ROM' era. LeEco and Flipkart are holding their 'BIG Exchange Days' program on July 18 and
19 for all those who want to swap their old phones with new ones. LeEco will offer an
additional exchange offer to buyers of Le 2, Le Max2 and Le 1s Eco on top of the standard
exchange price provided by Flipkart for the old phone on 18th and 19th July.

    The smartphone competition in India has taken an interesting turn, after a new
battlefront was started by global Internet and ecosystem conglomerate LeEco, subsequent to
the launching of its Superphones that come with a minimum configuration of '3GB RAM + 32GB
ROM'.

    Starting from its first launch in January this year till its recent one, all the five
Superphones launched by LeEco in India packed at least '3GB RAM + 32GB ROM' specs and came
at disruptive prices.

    The affordability of the new '3+32' technical benchmark, that followed LeEco's entry
into India, has changed the landscape of smartphone pricing in India and raised buyers'
expectations. LeEco took the competition to such a level that other brands need to think
twice before launching a smartphone packed with less than '3+32' configuration.

    '3+32' configuration being available at an affordable price range has forced other
major brands to follow the LeEco path. But incorporating such a configuration at such
prices is not a child's play as smartphone suppliers have to suddenly apply brakes on
their existing lines of rolling out below par smartphones and take a new path to deal with
this new trend.

    It takes months of diligent preparations before changing the playing field. LeEco's
engineers and marketing team burnt the midnight oil finalising its game plan and
strategies before rolling out these high-end Superphones at attractive prices. Realising
their goal of giving consumers '3+32' configuration at attractive price range was a
watershed moment for the smartphone industry in India.

    This new standard of '3+32' has come as a silver bullet even from the user experience
perspective. The 3GB RAM + 32 GB internal storage means more storage, faster execution of
tasks, easier multitasking, and an ultimate multimedia experience.

    Le Max2: Powerful Qualcomm(R) Snapdragon(TM) 820 with up to 6GB of RAM 

    Le Max2 is powered by Qualcomm(R) Snapdragon(TM) 820 chipset with a 2.15 GHz Kryo
processor. Constructed with a 14 nanometre manufacturing process, it delivers double the
performance and efficiency over the chipset's predecessor, Qualcomm(R) Snapdragon(TM) 810.
With faster connection speed, enhanced visual and longer battery life, this advanced chip
will handle high-intensity gaming and multimedia with ease.

    Le 2: The best Superphone available that comes with 3GB+32GB 

    Le 2 Superphone comes under budget segment but with high-end features. It has an
amazingly powerful Qualcomm(R) Snapdragon(TM) 652 Octa-core processor with a clock speed
of 1.8GHz. With its 3GB of RAM and 32GB built-in storage, the Superphone is an offering
for users who love doing heavy multitasking. Some of the technologies like the USB Type C
port and Quick Charge stands out in this budget range. In terms of camera, the Le 2 sports
a 16MP rear camera with PDAF and f/2.0 lens.

    Le 1s Eco: The most impressive in its class that comes with one-year free and
unlimited content subscription, clubbed with 3GB + 32GB

    Le 1s Eco performs without any glitches as it packs a 64-bit Octa-Core MediaTek Helio
X10 chipset, which is clubbed with 3GB RAM. It handles multiple apps without facing any
stutters. Multi-tasking is smooth, letting users switch between active games and WhatsApp
messages with ease. Le 1s Eco offers a free one-year unlimited subscription to content
with local languages.

    About LeEco: 

    LeEco, formerly known as Letv, is a global pioneering Internet and technology company
with multiple Internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.

    With 'Complete ecosystem, groundbreaking technologies, and disruptive pricing' as the
guiding principle, LeEco is engaged in a myriad of businesses, spanning from
Internet-based Super TV and Superphones, video production and distribution, smart
devices/accessories and large-screen applications, to e-commerce and even connected
super-electric cars. The company also features one of the world's largest content
libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which
can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in
the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.

       
         
        Media Contact: 
        Aaron Samuel Rajendran 
        aaronsamuel@le.com 
        +91-9686100143 
        LeEco, India 

     

Le Ecosystem Technology India Pvt. Ltd.