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LeEco Le 2 Ushers in an Era of Disruptive Pricing in India
BANGALORE, July 1, 2016 /PRNewswire/ --
The launch of Le 2 Superphone by LeEco has stirred the pricing landscape in India. Le
2 with its superlative specs, lossless audio and irresistible content at a disruptive
pricing, has given a new sense of vibrancy to the smartphone market in India that had
hitherto become dull with its same old 'Tweak here and Tweak there' approach.
The launch of this Superphone brought such a massive pressure that top brands also
lowered their prices. Hopefully, many other brands will join this bandwagon of bringing
down their prices and adjusting their price according to the specs they offer. The impact
of the price disruption brought by LeEco was such in India, that during its first Flash
Sale for Le 2 and Le Max2, the company recorded a sale order of 61,000 units garnering
revenues to the tune of Rs 78 crore: setting a new online record in the business of
smartphone business in India.
Other brands are definitely going to feel the heat of both LeEco's specs and pricing.
Le 2 unleashes an improved camera and entertainment experience coupled with world's first
CDLA (Continual Digital Lossless Audio) standard. As a new entrant in India's market, Le 2
has showed that it is much better than its peers in the same range.
In the recent months, the major drawback was that the consumers had to settle for bad
camera and limited internal storage (like 16 GB). However, Le 2 is the answer for all the
value conscious buyers looking for superlative specs at affordable price. Customers can
really see a marked improvement on both the performance of the camera and the internal
storage on Le 2. This flagship killer Le 2 comes with 8MP front camera, 16MP rear camera
and has an internal storage of 32GB.
Le 2 comes with a powerful high-end Octa-core Qualcomm(R) Snapdragon(TM) 652 with
Adreno 510 GPU that brings better performance during multi-tasking: A delight for gamers
and movie buffs. Le 2 also features an in-cell screen with 5.5 inch FHD displaying,
coupled with the 8MP front camera, helping users to take high quality selfies. Le 2 offers
3G RAM and packs 32GB internal storage, which leads the market trend of large RAM and
large ROM smartphones.
Apart from these superlative specs, Le 2 in India comes bundled with LeEco's
Supertainment program that if purchased separately would cost. With this program, users
will get access to more than 1.9 million songs with lossless audio, 50+ Big Ticket
International Live Concerts, exclusive Live Streaming of Major Entertainment Events &
Music Concerts Worldwide along with 7500+ hours of world class entertainment. LeEco will
also give users a chance to tune into top International Live Concerts - Live and Offline -
in Lossless Audio. And there's still a lot more! Access to a content library of 2000+
movies and 3000+ hours of curated shows, 150+ live TV channels. Surely, the content
membership alone makes Le 2 a must-buy.
For people who missed June 28th flash sale, LeEco is coming up with yet another
opportunity for them. LeEco's 2nd flash sale for Le 2 and Le Max2 will be on July 5th, and
the registrations for them are already underway. The Flash Sale for Le 2 and Le Max2 are
at 12 noon and 2PM respectively on both LeMall, LeEco's own ecommerce marketplace, and
Flipkart.
About LeEco:Â
LeEco, formerly known as Letv, is a global pioneering Internet and technology company
with multiple Internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people
and is the world's first video company to go public with a market capitalization of more
than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.Â
With disruptive innovation as the guiding principle, LeEco is engaged in myriad
businesses, spanning Internet TV, video production and distribution, smart gadgets and
large-screen applications to e-commerce, eco-agriculture and connected super-electric
cars. The company also has one of the world's largest content libraries which includes
movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco
devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco
provides personalized products and services for an enhanced user experience at disruptive
prices.Â
Media Contact:Â
Aaron Samuel RajendranÂ
aaronsamuel@le.comÂ
+91-9686100143Â
LeEco, India
Â
Â
Le Ecosystem Technology India Pvt. Ltd.
LeEco Le 2 Ushers in an Era of Disruptive Pricing in India
BANGALORE, July 1, 2016 /PRNewswire/ --
The launch of Le 2 Superphone by LeEco has stirred the pricing landscape in India. Le
2 with its superlative specs, lossless audio and irresistible content at a disruptive
pricing, has given a new sense of vibrancy to the smartphone market in India that had
hitherto become dull with its same old 'Tweak here and Tweak there' approach.
The launch of this Superphone brought such a massive pressure that top brands also
lowered their prices. Hopefully, many other brands will join this bandwagon of bringing
down their prices and adjusting their price according to the specs they offer. The impact
of the price disruption brought by LeEco was such in India, that during its first Flash
Sale for Le 2 and Le Max2, the company recorded a sale order of 61,000 units garnering
revenues to the tune of Rs 78 crore: setting a new online record in the business of
smartphone business in India.
Other brands are definitely going to feel the heat of both LeEco's specs and pricing.
Le 2 unleashes an improved camera and entertainment experience coupled with world's first
CDLA (Continual Digital Lossless Audio) standard. As a new entrant in India's market, Le 2
has showed that it is much better than its peers in the same range.
In the recent months, the major drawback was that the consumers had to settle for bad
camera and limited internal storage (like 16 GB). However, Le 2 is the answer for all the
value conscious buyers looking for superlative specs at affordable price. Customers can
really see a marked improvement on both the performance of the camera and the internal
storage on Le 2. This flagship killer Le 2 comes with 8MP front camera, 16MP rear camera
and has an internal storage of 32GB.
Le 2 comes with a powerful high-end Octa-core Qualcomm(R) Snapdragon(TM) 652 with
Adreno 510 GPU that brings better performance during multi-tasking: A delight for gamers
and movie buffs. Le 2 also features an in-cell screen with 5.5 inch FHD displaying,
coupled with the 8MP front camera, helping users to take high quality selfies. Le 2 offers
3G RAM and packs 32GB internal storage, which leads the market trend of large RAM and
large ROM smartphones.
Apart from these superlative specs, Le 2 in India comes bundled with LeEco's
Supertainment program that if purchased separately would cost. With this program, users
will get access to more than 1.9 million songs with lossless audio, 50+ Big Ticket
International Live Concerts, exclusive Live Streaming of Major Entertainment Events &
Music Concerts Worldwide along with 7500+ hours of world class entertainment. LeEco will
also give users a chance to tune into top International Live Concerts - Live and Offline -
in Lossless Audio. And there's still a lot more! Access to a content library of 2000+
movies and 3000+ hours of curated shows, 150+ live TV channels. Surely, the content
membership alone makes Le 2 a must-buy.
For people who missed June 28th flash sale, LeEco is coming up with yet another
opportunity for them. LeEco's 2nd flash sale for Le 2 and Le Max2 will be on July 5th, and
the registrations for them are already underway. The Flash Sale for Le 2 and Le Max2 are
at 12 noon and 2PM respectively on both LeMall, LeEco's own ecommerce marketplace, and
Flipkart.
About LeEco:Â
LeEco, formerly known as Letv, is a global pioneering Internet and technology company
with multiple Internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people
and is the world's first video company to go public with a market capitalization of more
than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.Â
With disruptive innovation as the guiding principle, LeEco is engaged in myriad
businesses, spanning Internet TV, video production and distribution, smart gadgets and
large-screen applications to e-commerce, eco-agriculture and connected super-electric
cars. The company also has one of the world's largest content libraries which includes
movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco
devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco
provides personalized products and services for an enhanced user experience at disruptive
prices.Â
Media Contact:Â
Aaron Samuel RajendranÂ
aaronsamuel@le.comÂ
+91-9686100143Â
LeEco, India
Â
Â
Le Ecosystem Technology India Pvt. Ltd.