1,00,000 Overwhelming Responses to LeEco's Unique CEO Project

1,00,000 Overwhelming Responses to LeEco's Unique CEO Project

BANGALORE and NEW DELHI, June 20, 2016 /PRNewswire/ --

    Stock-out in an Astonishing Record Time of Less Than a Second   

    LeEco's unique CEO project became an outstanding success on LeMall.com
[http://in.lemall.com/in ], the company's recently launched marketplace e-commerce website,
with an impressive number of more than 1,00,000 registrations. The, 'CEO Project' for
LeEco's second generation Superphone Le 2 that kick-started on June 15, concluded at noon
today. The immense success of the program demonstrates the growing popularity of LeEco's
Le 2 given its distinctive features, unbeatable content experience and CDLA technology
which is a world first. The immense success of the program that was hosted on LeMall.com,
also reflects the enormous potential LeMall.com has in the Indian market.

(Photo: 
http://photos.prnewswire.com/prnh/20160620/10148802 )

    As part of the project, LeEco was looking for 200 CEOs - Chief Experience Officers
which translated into the first 200 applicants who applied for the 'CEO position',
becoming the privileged ones to grab a Le 2 at no cost. Through exciting and unique
initiatives such as the CEO-recruitment project, LeEco, the internet ecosystem
conglomerate is looking at redefining the smartphone industry in India. The project is an
extraordinary campaign in terms of the concept and nature undertaken in the country so
far. The Chief Experience Officers (CEO) are part are the company's CP2C program (Customer
Planning to Customer) initiative whereby these CEOs will give feedback to the company to
help it constantly improve the user experience of the Superphones.

    While 200 CEOs have grabbed their favorite Le 2, there's still a chance for users to
get their hands on their favorite Superphone. Registrations for the first flash sale of
both Le 2 and Le Max2 are underway on both Flipkart and LeMall.

    The first flash sale for Le 2 starts at 12 noon on June 28th, registrations for which
is open now until 11 AM, on June 28th. For Le Max2, registration is now open till 28 June,
1PM followed by the flash sale at 2 PM on 28 June. So block your dates well in time and
become the proud owners of Superphones that have created ripples in the Indian smartphones
industry.

    And there is plenty more! Users can now get their favorite Le 2 and Le Max2, coupled
with exciting offers during the flash sale on June 28.

       
        - 10% SBI cashback (Applicable only on Flipkart. The 10% cashback, valid on 28 June,
          is also applicable on EMI transaction on SBI Credit Cards)
        - Free CDLA Earphones (Introductory offer, applicable only in the first flash sale)
        - Both Superphones include LeEco membership

    Le 2: Equipped with a 16MP rear camera and 8MP front camera, Le 2 is greatly improved
from its predecessor. With technologies like PDAF, closed loop and other ground-breaking
technologies, people can catch clear pictures in moving and unfavourable conditions.
Powered by Octa-Core Qualcomm (R) Snapdragon [TM] 652, Le 2 has a combination of 3GB RAM
and 32GB ROM and a 5.5-inch in-cell display screen which is usually featured with
overpriced phones. In addition to 3G, LTE and GSM, Le 2 supports all 4G bands in India and
will also have VoLTE very soon over an OTA.

    Le Max2: The second generation of Le Max, Le Max2 is powered by latest flagship
processor by Qualcomm (R) Snapdragon [TM] 820 and features the high performance
combination of 4GB RAM + 32GB on board memory pushing the limits of the industry to new
heights. Le Max2 flaunts a 21MP rear camera and comes with blazingly fast focusing speed
thanks to PDAF technology and 8MP front camera. It has a 5.7 inch 2K Super Retina Display,
the best display for VR equipment. Le Max2 also enjoys a super-fast Wi-Fi connectivity. It
has dual-band and dual-antenna, which means Le Max2's Wi-Fi speeds are 4 times faster than
most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the
Wi-Fi 5G band.

    LeEco 'CEOs' got a chance to not only access its new OTAs, but also make them an
important part of its Pre-OTA Beta testing group. They also got early access to its news
features, optimisations and eUI upgrades and the company will use their feedback for the
improvement of products and services.

    About LeEco:   

    LeEco, formerly known as Letv, is a global pioneering internet and technology company
with multiple internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.

    With 'Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing' as the
guiding principle, LeEco is engaged in a myriad of businesses, spanning from
Internet-based Super TV and Superphones, video production and distribution, smart
devices/accessories and large-screen applications, to e-commerce and even connected
super-electric cars.  The company also features one of the world's largest content
libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which
can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in
the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.

       
         
        Media contact: 
        Aaron Samuel Rajendran 
        aaronsamuel@le.com 
        +91-9686100143 
        LeEco, India 

     

    Photo:
    http://photos.prnewswire.com/prnh/20160620/10148802 

Photo:http://photos.prnewswire.com/prnh/20160620/10148802
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Photo:http://photos.prnewswire.com/prnh/20160620/10148802
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