Gameloft and Honor Team Up to Offer an Innovative Experience to Their Communities

Gameloft and Honor Team Up to Offer an Innovative Experience to Their Communities

Gameloft and Honor, the smartphone brand for digital natives, launch their communities in a frantic race: The Honor Challenge in Asphalt 8: Airborne

PARIS, May 18, 2016 /PRNewswire/ --

    Gameloft Advertising Solutions, Gameloft's mobile advertising network, and Honor, the
smartphone brand for digital natives, team up again to offer an all-new experience in the
successful game, Asphalt 8: Airborne. The Honor Challenge in Asphalt 8: Airborne gives
players the chance to go head-to-head in a relentless competition where the Gameloft and
Honor communities will face off starting June 15, 2016, in the United States, France,
Germany, Russia and India.

    This exclusive event is part of the launch of the Honor 5X. This latest addition to
the Honor line has been praised by gamers for its screen size, graphical resolution, and
especially its fluid mobile gaming experience.

    "We're thrilled to collaborate once again with Honor, a pioneering brand in terms of
technology and community involvement," states Ludovic Blondel, Vice President Business
Development at Gameloft. "Thanks to this partnership, we've been able to offer Honor and
both our communities a fun and unique experience in a successful game that has been
downloaded over 200 million times."

    "Honor is built with and for its community. And thanks to this collaboration with
Gameloft Advertising Solutions, which is a strategic and historic partner, we're happy to
offer players an all-new gaming experience," adds Steven Wang, Honor Global CMO.

    About Gameloft 

    A leading digital and social game publisher, Gameloft(R) has established itself as one
of the top innovators in its field since 2000. Gameloft creates games for all digital
platforms and with an audience of 157 million monthly users offers via Gameloft
Advertising Solutions a unique level of visibility and involvement to advertisers.
Gameloft operates its own established franchises such as Asphalt(R), Order & Chaos, Modern
Combat and Dungeon Hunter and also partners with major rights holders including Universal,
Illumination Entertainment, Disney(R), Marvel(R), Hasbro(R), Fox Digital Entertainment,
Mattel(R) and Ferrari(R). Gameloft distributes its games in over 100 countries and employs
6,000 people worldwide.

    Gameloft is listed on NYSE Euronext Paris (NYSE Euronext: GFT.PA, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the
US.

    All trademarks referenced above are owned by their respective trademark owners.

    About Honor 

    Honor, an entity of the Huawei group, is a brand of smartphones dedicated to young
generations. Available exclusively online, the brand was created to meet the needs of
digital natives thanks to products designed and optimized for Internet use.  They offer
users a unique and dynamic experience that fosters creativity. Honor is a daring brand
that encourages youth to fulfill their dreams. Honor offers the best technologies and
innovations and an attractive price. Honor, for the brave.

    For more information, visit http://www.hihonor.com or follow Honor (@Honor_FR) on
Twitter or Facebook (http://www.facebook.com/HonorFrance).

Gameloft

CONTACT: PPR Press Contact for Honor Marie-Laurence Augé HonorFrance@pprww.com +33 01 56 03 15 44  Gameloft: Stéphanie Cazaux-Moutou +33 01 58 16 21 55 / Stephanie.cazaux-moutou@gameloft.com