Reinventing Smartphone Photography: Huawei P9 Goes on Sale in UK, with Support from Hollywood Stars Henry Cavill and Scarlett Johansson
Poster: SySAdmin
Posted on May 6, 2016 at 9:14:01 AM
Reinventing Smartphone Photography: Huawei P9 Goes on Sale in UK, with Support from Hollywood Stars Henry Cavill and Scarlett Johansson
LONDON, May 6, 2016 /PRNewswire/ --
Today, Huawei Consumer Business Group announces that the Huawei P9, co-engineered with
Leica Camera, is now on sale across the UK, available across all major UK channels to
purchase from EE, O2, Three, Vodafone and Carphone Warehouse.
(Logo:
http://photos.prnewswire.com/prnh/20160506/364549LOGO )
The Huawei P9 is the first smartphone from Huawei in collaboration with global iconic
camera brand Leica AG. Setting a new benchmark in smartphone camera technology, the dual
lens camera captures more light and better clarity, resulting in brilliant colour and
striking black and white images in true Leica style.
The Huawei P9 fuses cool, sleek design and precise detail with state-of-the art
technology to change the way we see the world. It continues Huawei's legacy of premium
mobile devices that have set the industry standard for elegance and performance.
Hollywood stars and faces of the campaign, Henry Cavill and Scarlett Johansson, will
appear in a new TV commercial shot in Shanghai and New Zealand by famed director Baillie
Walsh from the RSA, which will air in the UK later this month. Where both stars are
normally the subjects of the camera's gaze, here we see them putting the Huawei P9's
amazing camera technology to the test to capture, share and compete for the best shot.
James Jie, Managing Director of UK&I, Huawei Consumer Business Group, comments: "This
is the first Huawei device to be ranged across all of the major UK sales channels and we
look forward to seeing great take up from consumers. With the P9, in collaboration with
Leica, we are looking to firmly establish the Huawei brand within the high-end, premium
sector in the UK. We have challenged the norm with this device, reinventing smartphone
photography, and we see it as the next step in a visual revolution, which we are sure our
customers will value."
Oliver Kaltner, CEO of Leica Camera AG, comments: "As technology changes the way we
capture and enjoy photography, we are excited to work with a like-minded partner, such as
Huawei, equally committed to a cultural, visual future. Huawei's passion for pushing the
boundaries of innovation, matched with our proven expertise in camera and lens engineering,
has made for a beautiful collaboration in the creation of the P9."
Henry Cavill comments: "I have a genuine passion for technology, so I'm excited by the
opportunities created by the P9 dual lens. I'm impressed by the partnership of Huawei and
Leica in their engineering of a true high performance smartphone camera. They've done this
and managed to package it into a fantastic device as well."
Scarlett Johansson comments: "The art of photography really resonates with me. It was
exciting to see Huawei is partnering with world's iconic camera brand Leica to create the
amazing device. Â I was delighted to work with Huawei on this project, as I love the way it
invites us to feed our curiosity and share new perspectives."
Huawei also collaborated with a number of high profile professional photographers to
support the launch of Huawei P9 including Mary McCartney; National Geographic photographer,
David Guttenfelder; Reuben Krabbe, from extreme sports community, Banff; Zhu Yinghao,
Conde Nast Traveller magazine; and the renowned photographic community, EyeEm. Each
photographer collaborated by shooting a collection of images with the P9, inspired by and
to showcase the ground-breaking new capabilities of the smartphone.
For further information, search #OO.
Images are available for press use, and can be downloaded at:
https://we.tl/adJvCjGKZl
Pricing and availability
The Huawei P9, which goes on sale today, can be purchased here:
http://consumer.huawei.com/uk/mobile-phones/p9
The Huawei P9 will be available in Mystic Silver and Titanium Grey. It comes with an
RRP of GBP449 (3GB + 32GB) and will be free on contract, subject to tariff, available from
EE, O2, Three, Vodafone and Carphone Warehouse.
   Â
P9Â Â 3GBÂ +Â 32Â GBÂ Â Â GBP449
Notes to Editors:Â
About Huawei Consumer BGÂ
Huawei's products and services are available in more than 170 countries, and are used
by a third of the world's population, ranking third in the world in mobile phone shipments
in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden,
Russia, India, and China. Huawei Consumer BG is one of Huawei's three business units and
covers smartphones, mobile broadband devices, home devices and cloud services. Huawei's
global network is built on 20 years of expertise in the telecom industry and is dedicated
to delivering the latest technological advances to consumers around the world.
Huawei P9 key featuresÂ
- The 5.2 inch full HD display included in the P9 uses the Hollywood movie colour
gamut, allowing the display to cover 96 percent of the colour spectrum.
- The dual-lens 12MP camera features RGB and BW sensors, as well as laser-assisted
focus. This makes the camera 200 per cent more sensitive than predecessors and allows
it to provide 300 per cent more detail.
- The P9 is powered by Huawei's latest Kirin 955 chipset, which is based on the TSMC
16nm FinFET Plus chip technology. CPU performance is 100 per cent faster than the P8
and 3D graphics are improved by 125 per cent.
- Running Android Marshmallow 6.0, the P9 uses the Huawei Emotion UI 4.1 interface,
adding hundreds of user experience tweaks and improvements.
- The P9 supports the latest reversible USB Type-C Connector technology.
Efficient Conferencing Â
The P9 features "Super Hands-Free 3.0" technology, which enables hands-free operation
of the phone in a variety of locations. Whether you're in the car, a conference room or at
a crowded party, users can enjoy clear conversations from up to three meters away. With a
120-degree range of audio pick up and directional noise reduction, conference calls are
crisper and clearer than ever before, no matter where they take place.
Globally ConnectedÂ
The P9 has built-in dual-SIM, dual-standby and dual-connectivity support. It supports
33 mainstream frequencies in more than 100 countries, LTE (Cat 6) and connectivity speeds
of up to 300Mbps, making the P9 a true global smartphone for frequent travellers.
About Huawei Consumer Business Group
Huawei's products and services are available in more than 170 countries and are used
by a third of the world's population, ranking third in the world in mobile phone shipments
in 2014. Â Sixteen R&D centers have been set up in the United States, Germany, Sweden,
Russia, India, and China. Huawei Consumer Business Group is one of Huawei's three business
units and covers smartphones, mobile broadband devices, home devices and cloud services.
Huawei's global network is built on 20 years of expertise in the telecom industry and is
dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com/uk
Photo:
http://photos.prnewswire.com/prnh/20160506/364549LOGO
Photo:http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photoarchive.ap.org/
Huawei Consumer BG
CONTACT: Hill + Knowlton Strategies for Huawei Consumer BG UK: HuaweiUK@hkstrategies.com, +44-(0)207-413-3430, For regular updates on Huawei Consumer BG, follow us on: https://www.facebook.com/huaweiuk/ https://twitter.com/HuaweiUK https://www.youtube.com/huaweiuk https://www.instagram.com/huaweiuk
LONDON, May 6, 2016 /PRNewswire/ --
Today, Huawei Consumer Business Group announces that the Huawei P9, co-engineered with
Leica Camera, is now on sale across the UK, available across all major UK channels to
purchase from EE, O2, Three, Vodafone and Carphone Warehouse.
(Logo:
http://photos.prnewswire.com/prnh/20160506/364549LOGO )
The Huawei P9 is the first smartphone from Huawei in collaboration with global iconic
camera brand Leica AG. Setting a new benchmark in smartphone camera technology, the dual
lens camera captures more light and better clarity, resulting in brilliant colour and
striking black and white images in true Leica style.
The Huawei P9 fuses cool, sleek design and precise detail with state-of-the art
technology to change the way we see the world. It continues Huawei's legacy of premium
mobile devices that have set the industry standard for elegance and performance.
Hollywood stars and faces of the campaign, Henry Cavill and Scarlett Johansson, will
appear in a new TV commercial shot in Shanghai and New Zealand by famed director Baillie
Walsh from the RSA, which will air in the UK later this month. Where both stars are
normally the subjects of the camera's gaze, here we see them putting the Huawei P9's
amazing camera technology to the test to capture, share and compete for the best shot.
James Jie, Managing Director of UK&I, Huawei Consumer Business Group, comments: "This
is the first Huawei device to be ranged across all of the major UK sales channels and we
look forward to seeing great take up from consumers. With the P9, in collaboration with
Leica, we are looking to firmly establish the Huawei brand within the high-end, premium
sector in the UK. We have challenged the norm with this device, reinventing smartphone
photography, and we see it as the next step in a visual revolution, which we are sure our
customers will value."
Oliver Kaltner, CEO of Leica Camera AG, comments: "As technology changes the way we
capture and enjoy photography, we are excited to work with a like-minded partner, such as
Huawei, equally committed to a cultural, visual future. Huawei's passion for pushing the
boundaries of innovation, matched with our proven expertise in camera and lens engineering,
has made for a beautiful collaboration in the creation of the P9."
Henry Cavill comments: "I have a genuine passion for technology, so I'm excited by the
opportunities created by the P9 dual lens. I'm impressed by the partnership of Huawei and
Leica in their engineering of a true high performance smartphone camera. They've done this
and managed to package it into a fantastic device as well."
Scarlett Johansson comments: "The art of photography really resonates with me. It was
exciting to see Huawei is partnering with world's iconic camera brand Leica to create the
amazing device. Â I was delighted to work with Huawei on this project, as I love the way it
invites us to feed our curiosity and share new perspectives."
Huawei also collaborated with a number of high profile professional photographers to
support the launch of Huawei P9 including Mary McCartney; National Geographic photographer,
David Guttenfelder; Reuben Krabbe, from extreme sports community, Banff; Zhu Yinghao,
Conde Nast Traveller magazine; and the renowned photographic community, EyeEm. Each
photographer collaborated by shooting a collection of images with the P9, inspired by and
to showcase the ground-breaking new capabilities of the smartphone.
For further information, search #OO.
Images are available for press use, and can be downloaded at:
https://we.tl/adJvCjGKZl
Pricing and availability
The Huawei P9, which goes on sale today, can be purchased here:
http://consumer.huawei.com/uk/mobile-phones/p9
The Huawei P9 will be available in Mystic Silver and Titanium Grey. It comes with an
RRP of GBP449 (3GB + 32GB) and will be free on contract, subject to tariff, available from
EE, O2, Three, Vodafone and Carphone Warehouse.
   Â
P9Â Â 3GBÂ +Â 32Â GBÂ Â Â GBP449
Notes to Editors:Â
About Huawei Consumer BGÂ
Huawei's products and services are available in more than 170 countries, and are used
by a third of the world's population, ranking third in the world in mobile phone shipments
in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden,
Russia, India, and China. Huawei Consumer BG is one of Huawei's three business units and
covers smartphones, mobile broadband devices, home devices and cloud services. Huawei's
global network is built on 20 years of expertise in the telecom industry and is dedicated
to delivering the latest technological advances to consumers around the world.
Huawei P9 key featuresÂ
- The 5.2 inch full HD display included in the P9 uses the Hollywood movie colour
gamut, allowing the display to cover 96 percent of the colour spectrum.
- The dual-lens 12MP camera features RGB and BW sensors, as well as laser-assisted
focus. This makes the camera 200 per cent more sensitive than predecessors and allows
it to provide 300 per cent more detail.
- The P9 is powered by Huawei's latest Kirin 955 chipset, which is based on the TSMC
16nm FinFET Plus chip technology. CPU performance is 100 per cent faster than the P8
and 3D graphics are improved by 125 per cent.
- Running Android Marshmallow 6.0, the P9 uses the Huawei Emotion UI 4.1 interface,
adding hundreds of user experience tweaks and improvements.
- The P9 supports the latest reversible USB Type-C Connector technology.
Efficient Conferencing Â
The P9 features "Super Hands-Free 3.0" technology, which enables hands-free operation
of the phone in a variety of locations. Whether you're in the car, a conference room or at
a crowded party, users can enjoy clear conversations from up to three meters away. With a
120-degree range of audio pick up and directional noise reduction, conference calls are
crisper and clearer than ever before, no matter where they take place.
Globally ConnectedÂ
The P9 has built-in dual-SIM, dual-standby and dual-connectivity support. It supports
33 mainstream frequencies in more than 100 countries, LTE (Cat 6) and connectivity speeds
of up to 300Mbps, making the P9 a true global smartphone for frequent travellers.
About Huawei Consumer Business Group
Huawei's products and services are available in more than 170 countries and are used
by a third of the world's population, ranking third in the world in mobile phone shipments
in 2014. Â Sixteen R&D centers have been set up in the United States, Germany, Sweden,
Russia, India, and China. Huawei Consumer Business Group is one of Huawei's three business
units and covers smartphones, mobile broadband devices, home devices and cloud services.
Huawei's global network is built on 20 years of expertise in the telecom industry and is
dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com/uk
Photo:
http://photos.prnewswire.com/prnh/20160506/364549LOGO
Photo:http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photoarchive.ap.org/
Huawei Consumer BG
CONTACT: Hill + Knowlton Strategies for Huawei Consumer BG UK: HuaweiUK@hkstrategies.com, +44-(0)207-413-3430, For regular updates on Huawei Consumer BG, follow us on: https://www.facebook.com/huaweiuk/ https://twitter.com/HuaweiUK https://www.youtube.com/huaweiuk https://www.instagram.com/huaweiuk